The Bioscope (Jul-Sep 1931)

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THE BIOSCOPE MODERN CINEMA TECHNIQUE July 15, 1931 viu I i V lie only extravagance about putting in Western Electric // //: ft Week after week while you are hesitating about changing that unsatisfactory sound equipment, your losses are mounting up. Worse still, the reputation of your cinema is suffering. More than 200 Theatres in the British Isles have already concluded that it pays to change to Western Electric — that the best is the cheapest when it comes to sound equipment. Remember — Sound by Western Electric is immedia ately available for your house at new low prices. An Initial stock of spare parts and your operators trained by Western Electric experts. Convenient deferred terms of payment if you desire. Get the Western Electric sign in your vestibule. 9 // */// WESTERN ELECTRIC CO LTD • BUSH HOUSE • ALDWYCH • LONDON W.C. 2 .