The Bioscope (Jul-Sep 1931)

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xviii the bioscope MODERN CINEMA TECHNIQUE September 16, 1931 WESTERN ELECTRIC SERVICE not just a word but • • • ‘INSURANCE against programme interruption Western Electric’s staff of trained engineers has given a new meaning to — service. Western Electric Service means trouble prevention — a service of insurance. Western Electric Service has actually proved itself to be more than 97% a preventive, and less than 3% an emergency organization. Western Electric Service is therefore an absolute necessity to the cinema proprietor. Western Electric Service is your insurance — a small price for big returns — of course it is available only to cinemas having Western Electric Sound Reproducing Equipment installed. Western SOUND Electric SYSTEM WESTERN ELECTRIC CO LTD • BUSH HOUSE • ALDWYCH • LONDON • W C 2