Boxoffice (Jul 7, 1951)

DRIVE-INS. ....9, 10, 62, 86, 88, 104, 105, 106, 114, 117, 118, 134, 144, 146, im EASTER IDEAS .. 21, has” | 87, 102, 1 ENDORSEMENTS . 110, 112, it REPRE CRUSGHALY ‘ctscecscecesseseeree cae aahe 146 FAN CLUBS or FASHION SHOW . 21, 78. 78, 86, 09, nL 17, Id FATHER’S DAY . .. 133, 138 FAT BOY NIGHT . FOREIGN FILMS .................. seam 7 | FRIDAY THE 13TH . 118 FRONTS 5, 10, 11, 16. 18, 96, 37, 43, 54, 56, 62, 80, 86, 93, 102. 105, 125A, doll SEAMEN eS Em 135, 152 GIVEAWAYS : ples ... bended 191 BScycle ....--seesssecorss Be ‘87, 117. an Birthstono 131 Gandy 3wcae 6, 43, 66, Christmas .. 9, Comic Books . 103, 118, 12 Corsages ... Spadsesre Dance Lessons . 7. ill Dinnerware .. ; $5 Fishing Gear .. CARRESEANET NN | Food Baskets . ee ge OT, Hot Red . me RS RTM Matheson, |) Jewolry = Morchandiso i S6, Crchids . $0, 125A, 133, 134 Perfumo ... csigesasemsssesbe ‘4ae 149 Records .... 94, 137 Star Photos _..... 45, 119, 124 MIP VISI ON AOL ncctdcceesmenpeetls 28 TOS accesses SE SATIN) YEE): Vacation ... eH || HANDWRITING “ANALYSIS ee ae” | HERALDS Blottors : 74 Bookmarks . ...40, $0, 56. 69, 78. ; 81. 88, ey 123, 146 Candy a3; 105 Co-op , 6, 42, 52, Pn, 91, 95, 101, 115, iio. 122, 143 Countorfoit Money 6, Dio-cut 43, 94 Mazo Seipraindic Pens elonycioes Novel bys crte seeseehan 07 4e57, 00. eens 717 1917 82,5102. 123 Peants SACKS) oe el PTORCTID O08 cic oculaccte cists cnsmantlO) SS URINONS Tense ihn edeh ical LO Tabloid . 11, 76, 153 Othor . ay ree ..80, 100, 129 HOLY WEEE. ...148 HOMECOMING {Sorvicomen) 125, aa HORROR SHOWS .............. 3, 10, 25, ides “tis. 123, 133, mete 151 HYPNOTIST _. 97 ICE BLOCK SIGNS ..............-..-.... 134, 137 INDUCTION CEREMONIES 31, 36, 39, 48 Circulars ............... Civic Clubs: cloaca OTE OU; iat. Tash Decals. ............. 130 Goodwill . ovssescees ao ‘15, 20 22, "73, 105 = at) ive is To “Gelleciions” = ee $5] JU ar ise Son IG; 65), 817-100 KID CLUES” eccedeisiocuseconbuaes “11, 63, 91, 131 KID SHOWS Christmas Party .. saw at 6, 9, 20 Coat Hanger Matineo ... mCi Cowboy Clubs ............. onald Duck ................ sat Merchant Sponsored ...... 2, 4, % 21, 96, 41, ei er 6, 76, 87, 146 13, 14, 21, 44 ences ewes |] Fs a Nn Me eee 22, 95, 2 KODACHROME TIME ........ LAMPPOST CARDG................... 42, 97, ia LAUGH DAY. . LINCOLN’S BIRTHDAY... Darky, a LOBBY Hevea te Animal... ..93, 104, 117, 137. 151 Animatod...u..... enue 55, 75, 8l, An 96, 122, 127. 1 140, 149 Dimonsional . : se Exhibits is, 18, 25, 49, 42, 46, 56, Gl, 76, 7, 80, 82, 84, 96, 103, 110, 112, 137, 143, 149 $7, 118, 135, 151 71, 128 H Oroville d LOBBY. IDEAS 20, gern 40, ead 68, 101. a. 22 MARQUEE DISPLAYS................ 6, 16 72, 92, 96, 115, 125A. MENU CARDS... ..42, 61, 69, 100 MILITARY CO-OP.1, 4, 10, 13, 22, aoe 27, 33, 36, 38, 52, 55, 57, 60, 63, 66, 71, 77, 80, 82. 86, 89, 97, 105, 125. 139 MILK BOTTLE COLLARS UE SEN ae Re Soran, ait; Bee 86, 112 MOTHER'S DAY... MOVIE MONTH .. MOVIE ~ 129 NAPKINS IMPRINTED |... ...18 NATIONAL BABY WEEK................ 128, 133 NATIONAL TIEUPS...........92, 95, 111, 146 NEWSBONYS ese eaeeieears ’ NEWSPAPER INSERTS . wsnrescee dD NEWSPAPER OVERIMPRINT.........83, 84 REELS......... eet 5, 27, 57, a fe Showmandiser Index (Cont ‘d) PREMIERES.. , 71, 75, 91, 91A, 106, jis. ina, “ise, 144 PRESENTATION IDEAS..._...76, 121, 138 PREVIEW . ..88 PROCLAMATION... 20, 38, 57, Gl, 94, 143 PRO 9], 88, 103, 106, 131 Quiz, SHOWS” ae ee ll, 32, 38, 72, 91 Sta SR ee oeeay FR: Fa) b/d RADIO IDEAS oe 18, 91, 95, 131, 141, 150 EST....25, 75, 128, 135, 141 1, 42, 43, 46, 51. 96, 125A LUBS AMP............ 4, 25, 31, 104, 139 EAS 5, 2A, 32, 83, 105, 117, 122, feo SALVAGE MATINEES . vsaeeedDs 6 SCREEN ADS. ............... euseanaATEee Sees 3, 4, 9, 23, 37, 39, 48, 58, 69, 81, 86, 69, 90, 99, 109, 112, 119, 121, 130 CHOOL RES Fe SHOP-AND-SHOW DAYS « SHORTS PROMOTIO paces = ..24, 39, 94, 99. 111, 117, 128, 138 SIGN. Bicycle Rack ®, cccc.casse sand neine 48 Bumpor...w..o cece rer BIE 117, 123 Ico Cakos.... Sea ....134, 137 Marquoo.. ~.16, 27, 96, 151 Outdoor.. 36, 60, 66, Ou) 113 Storo Window... vs : .. 88 Stroot Car aRES > , ~.110 Tad . 86, 103 Trucks.....37, 42, 45, 89, 110, 121, 123 16mm TRAILER -see.66, 67 SLEEPLESS MARATHON... 33 SNEAK PREVIEW Fete hic ener coated 51, 55, 72, 112, 122, 142 SNOWBIRDS ..... 27, 43 = ..147 SQUARE DANCE. 18, 115 STAGE ATTRACTIONS | Bathing Boauties... 135, 150 Dancer Schoolers sue 3 Handicapped Amatours .................121 Hillbilly Jamboroo ..00 Induction Ceromonios 31, 36, 39, 48, 52, 103, 106 Stylo Show....21, 55, 61. 86, 89, 117, 150 Talont Show .. ..33, 60. 66, 77, 80, 84, 91, 124, 129, 131 Vaudovi ses I codetdoscnsteesoepiaacoeiesmeasiactoe io 115 Weddin pees Se APPEARANCE STYLE SHOW 21, 55, Gl, fei 78, 86, 89, se 150 ST. PATRICK’S DA ....103 SWEETHEART NIGHT SI) (J TALENT SHOWS "..93, 60, 66, 77, 80, 84, 91, 124, 129 TEENAGE SERIES 981A, 92, 93, Mt 108, 116, 120, 126 ONE STUNTS oes 50, 80, 110, 123, 128, 148 TELEVISION 10, 29. etd at 65, 94, 115 THEATRE RENTAL .. ‘ 197 TIEUPS Airlines................ pene’ 72, 78, 98, 100 Art Musoum ........... Parrot 32 Books Ticks eckaapicekantens wei ...50, 100 Scouts... ; 45, 61 Ball Ring .... SIA Chambor of Commerce 32 Churches...... rob 50, 88, 96, 117 See Dofonse... oy. Ae 94 6, 12, 24. 36, 37, 63. 6, 67, 69. 71, a8, 133 Dance School. 3, 58, 78, 109, 111 Disk Jockoy 20, 55, él. 72, 92, 94, 96, 101, 111, 141 Golf Clubs tciizcncossmasntisnmeicaes 136 Jeweler nics eee 00s 03 Library... ce cececeeeee27 50, 74, 89, 119 Marriago Burro 2... voces ceeeeeseeee Merchant .............. tees, pea ee 51, Military... 0.00... 86, 89, 97, 105, 139 Wai Tbe cara cd acres csecten cheermccsseoecrase Music.............. 75, 100, 101, 119, es 127 National Guard..................... 82, , 121 Navy. ae . 80, rie 121 News Ag 2, 58, 36. 74, 89, 97. 110, 121, ae Nows Carriers... cece ceeeeeeee 2, 33, Nowspaper.... 112, 139, 154 PIAL 13, 14, aie "a 98, 115, a Police 105 Radio... 1, 18, 44, 72, LA liz, ae Red Cros . 15. 9 Safety... 5. 2A, 32, ro sos 136 School 6, 27, 60, 69, 90, 110, 119, 121, 127 Transportation eae a 74 Veterans... «2s 113, 121, 142 TRAILERS Cross: Plug (cacao cueace ate ae Holiday? sic nccrenstann caus SV Oe ce ee ra) l2is. “138 TO OS OF sccsscneseriascsscclantiadcnciseeridaneencnde TREASURE HUNT...... 10, us; 113 VALENTINES DAY... 38. 42, 50, 72 VANDALISM . ; mrs "127 WALKING BOOK... ooo occcee 50 BOOK... 17, 93, WASHINGTON’S SPURTE Eker 43, 48, 65 WINDOW CARD ecisicscesuostasabeace ll, “0. 44, 52, 89, 100, 113 WINDOW gee Se ny 17, 29, 38, 62, 91, 98, 100, 102, ‘106. 103, 113, 121, 131, 136, 151 WINDOW DISPLAYS (animated) INSTITUTIONAL ARADES J ACTS ee ICN er nomnereeeal, Fait, ad DU | 39, = 5S, 57, 89, 117. 118, iat; Fes a Boys Club 2 68S PEEP: BOX. . 21, STREET EXHIBITS .. Church’ 2. 88 «©6= PHOTO. CASH NIGHT.._.__..__._..._.. 37 STUDENT TICKETS... 23, 37, 54, Re 58, 67, 93, 97, 102, 13 YOUTH WE 121 i Cowhoy Costume Party Is ‘Badmen’ Booster In return for a credit line in his newspaper advertising, Harold Heller, manager of the Regent Theatre, Grand Rapids, Mich., promoted a western costume party for children at the opening day matinee of “Best of the Badmen.” The costume contest offered youngsters an opportunity to win $50 worth of gift books as prizes, and a complete cowboy and cowgirl outfit. The cooperating merchant paid all expenses including lobby signs, trailer, the gift books, and radio spot plugs on station WGRD. The merchant's payoff was a small box announcement in the theatre's regular advertising, as sponsor of the tieup. The Grand Rapids Herald sponsored a maze contest which gave the picture a threecolumn art and news announcement, Guest tickets squared the deal, and more than 400 entries were received. As a Father’s day promotion, Heller tied up with a Grand Rapids cigar manufacturer to present free cigars to the first 1,000 fathers attending the show on June 17. This was advertised via a trailer, 40x60, and newspaper ads, all of which were paid for by the cooperating firm. 38 Stage Ceremonies Rate Publicity for ‘Broke!’ F, K. O’Kelly, manager of the Rialto in Amsterdam, N. Y., received exceptionally good newspaper breaks for “Go for Broke!” when he arranged for the mayor to present donated gifts to local veterans of the Korean conflict on the theatre stage. The human interest angle was played up strongly by the press. O’Kelly built a flash theatre front for current ballyhoo, got disk jockeys to feature “Sound Off” and include theatre plugs for the picture, and promoted the services of an army sound truck which displayed signs. A soldier ballyhoo also appeared at night ball games to distribute circulars. Packing Case Lettered Leonard Tuttle, manager of the St. Albans (N. Y¥.) Theatre, obtained a large packing case almost eight feet high and used it as a teaser gimmick in the theatre lobby for “The Thing.” The case was painted with black watercolor, over which was lettered provocative catch copy such as, “Is it dead or alive?” ... “Look out!” ... “Beware!” .. “Danger,” etc. The center spread of the theatre’s regular house program was similarly imprinted with catch copy and large question marks. BOXOFFICE Showmandiser :: Trains Enliven Theme Of ‘Missouri Raid’ Adults as well as children exhibited great interest in a display promoted by Manager Edward Monroe on “The Great Missouri Raid” at the Strand in Jacksonville, Fla. Monroe borrowed a complete set of electric trains and tracks, and set up an exhibit on a nine-foot table. This was displayed in front of the theatre before a 24-sheet billboard advertising the picture, and remained throughout the current showing. Enlargements of still cutouts showing the principals in the film production were placed around the display. The whole thing made a considerable flash, with the smoking and whistling trains. Handbills playing up the James brothers’ story were distributed in homes and on the streets, Ballyhoos ‘Caravans’ To exploit “Fighting Caravans,” Ron Percy, manager of the Blue Mouse Theatre, Tacoma, Wash., had a sandwich man patrol the neighborhood shopping area, The man wore cowboy clothes including chaps, and carried Signs advertising the playdates. July 7, 1951