Boxoffice (Jul 7, 1951)

Page scan 00093 from Boxoffice

Record Details:

Title:
Boxoffice
Date:
Jul 7, 1951
Volume:
Boxoffice (Jul 7, 1951) Canadian Edition
Leaf #:
00093
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
August 21, 2025
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ene sate: READERS BUREAU For literature on products advertised or mentioned in this issue, see other side of this sheet and read how to use the postcard coupons below. PRODUCTS ADVERTISED IN THIS ISSUE ADMISSION SIGNS L, Bahn Co. ..... or See ree Pt ad Edgar Bowman ....cccecccsevcccesd/9B ATTRACTION BOARDS AND LETTERS Adler Silhouette Letter Co...... Kaae at 41-A Poblocki & Sons Co...... poe uane wea 59-B Wagner Sign Service........ kin orbR 29-A BOXOFFICES Poblock! & Sons Co... .cceseseveeses 59-B CANDY Chase Candy Co......ccccesces eevee 400B Hollywood Candy Co.......cscccecess 37-A CARBONS See Projector Carbons CARBON SAVERS Payne Products Co. (Cron-O-Matic)....44-A CARPET Blgelow-Sanford Carpet Co.......0.00. GA Karagheusian, Inc., A. & M.......e0e 15-A Thomas L. Leedom Co...ccccccsccses 13-A CARPET CLEANING MATERIALS VOPINVNON, INC. ccs nowerveweecees es 30-B Magicleaner, inc. ......... ee Por 54-¢ CARPET CUSHIONING Spenge Rubber Products Co.........., 4-A CONCESSION DISPLAY CASES & EQUIPMENT Seiptrdisnlay, Une. ono secc'en's vusoscws 37-B CONCESSION EQUIPMENT, DRIVE-IN Walky Service Co....cccccsececceces 34-B CONCESSION CONTRACTORS Sportservice Corp. ....cccescscecs «2 .50-F CURTAIN CONTROLS AND TRACKS Automatic Devices Co......sc0e. veee ec0-B VINOG URan shee wee e we vende eps. 57-A DISPLAY FRAMES AND EASELS Peoples Display Frame Co.......... ..30-A DRINK DISPENSERS, Soft Drinks See Fountainettes DRINKS, SOFT CeCn-Cold: COs caw nvaweedeaCaee«lae 2-A Dad's Root Beer Co...... inp skauasesDO°R Majestic Enterprises, Ltd...........0. 34-A Mission Dry Corp.....+secees re 38-A ELECTRIC POWER GENERATORS D. W. Onan & Sons Co... .seceens »256-A FIREWORKS for DRIVE-INS IMlinols Fireworks Co.......2ce0e0+e+49-B Liberty Display Fireworks Co....... -+.50-A FOUNTAINETTES Dad’s Root Beer Co... .cceceecer ees 3B Majestic Enterprises, Ltd..........20.34A Mission Dry Corp........-Unde aw 2 -38-A Pp ¥ Necessary No Postage Stam If Mailed {n the United States Ag oe KX 0 | roe oF Os ny 8 ec 4 & <2 ee uw ® ia 2 z i oe 58 pQ § The MODERN THEATRE Section of BOXOFFICE FOUNTAIN SYRUPS See Drinks, soft GUM, CHEWING Wap Wrislty di. Cou. csscascrcveses 35-A ICE CREAM FREEZERS Mls (ndustries, Unesss acs. cescenses 39-A Sweden Freezer Mfg. Co.....sseecevee 40-D KIDDIE RIDES for DRIVE-INS Ab Amusement Co.......0. SS ce PAIMIMLUPR: LTR COs civic pseu dos ces 49.C LIGHTING CONTROLS, HOUSE & STAGE Superior Electric Co........ hater ree 22-A LIGHTING for DRIVE-INS & PARKING LOTS PAB NAUSUN) CO, tanh 4 pati s\scina'e-o''es 48-A MOTOR GENERATORS Imperial Electric Co... .scevsccevecce 21-B PLAYGROUND EQUIPMENT for DRIVE-INS American Playground Device Co........ 49-A Burka iCossecpevienwessasaauys 50-B Drive-In Theatre Mfg. Co.........+6-. 50-D PLUMBING FIXTURES American Radiator-Standard Sanitary Corpiiis eivons Vusisa Ap yeep acacem are 1-A POPCORN BOXES AND SACKS Kontney Carton Co......ccccscvecees 40-C ManlO ANCoiweappendesdicvess JeesswserA MellosPeantit Cons ss06vdsasecevces 40-A POPCORN MACHINES Manley jel tices icon ohn es-eniearea 32-A POPCORN SCOOPS Sreed-SCoop) vesvaviesw ses as ased telwne 34-C POPCORN SEASONING (OIL) Manleyc its sxsw earn vae vis cew awe 32-A C. F. Simonin'’s Sons, Inc..........-. 36-A POPCORN AND SUPPLIES Manley, Inc. ....e.es wisipinia-naia'eie:h a's 32-A Moellos: Peanut! Co. ccnres cswialetiby's ices 40-A POPCORN WARMERS Hollywood Servemaster, Inc........-.+40-E POSTER FRAMES AND EASELS Peoples Display Frame Co..........-.. 30-A Poblocki & Sons Co.....sseecees 000 0 59B PROJECTION ARC LAMPS Asheraft Mfg. Co........ EMR aR ES aee 55-A Strong) ElectriciC0jss2sa0bosvameesus 45-A PROJECTION LENSES Kollmorgen Optical Corp........... PROJECTION AND SOUND --60-A The Ballantyne Co..........2% Caiesie se D0sbsInternational Projector Corp...........1-BC Wenzel Projector Corp........s0. ++-+-60-B Please Print Plainly Please Print Plainly KANSAS CITY 1, MO. 825 Van Brunt Blvd. Please Print Plainly PROJECTION AND SOUND SERVICE AGA SOVIEE COls s cock yeseen wb oaaees 21-A PROJECTOR CARBONS National Carhon Co.....-.ee+seseses 27-A PROJECTOR PARTS LaVezzi Machine Works.......0..-0. 54-A RECTIFIERS, PROJECTION Strong Electric Corp......cerceurvoes 59-A REFRESHMENT CART, DRIVE-IN Walky Service Co... ,.sccssecsvcvves 34-B REEL-END SIGNALS Ohto Products (Cov ese. views s cea 20-B REWINDERS, FILM Wenzel Projector Co.........ses0eees 60-B RIDES—See Kiddie Rides SCALES, PENNY WEIGHING, FORTUNE Watling WigsiC0se cacnesiiss he kaeina 4 24 SCREEN PAINT Drive-In Theatre Mfg. Co...........65 50-D SCREENS for INDOOR THEATRES BF Fe Shearer! Covsas assiciescawepinvixs 20-A Vocalite Screen Corp. cusvcceccv esses 56-B SCREEN TOWERS for DRIVE-INS Drive-In Theatre Mfp. Co.........-0550-D SEAT CUSHIONING, FOAM RUBBER Goodyear Tire & Rubber Co., Inc..... 3-A SEATING, CO NENTS NAL THEATRES American Seating Co.....-.....s++eA Grigos Equipment Co.............00-56-C Heywood-Wakefield Co..............4. 19-A Ideal Seating Cosvcccncwecwswsssaves 57-C Kroehler Mig.) Covdiniincacc ce wctecemas 5-A SIGNS, DIRECTIONAL, Etc. Edgar=S.2 Bowntatt sou wreesutliaiwetdicles 57-B Drive-In Theatre Mfg. Co............. 50-D SPEAKERS, IN-CAR, for DRIVE-INS The Ballantyne= COscae«aiew sue wicwcies 50-E Drive-In Theatre Mfg. Co............. 50-D International Projector Corp........... 1-BC SPOT LAMPS Strotigh Electric Corpsciccinc:ceenelsrpaiere 43-A THEATRE FRONTS Poblock!: & Sons: Covews sivwcivwisicje:e disse 59-B THEATRE EQUIPMENT AND SUPPLIES National Theatre Supply............. 58-A $.0.S. Cinema Supply Corp........... 55-C TICKET ISSUING EQUIPMENT General Register Corp............ 220s 20-A GoldE | Mig.) Coi:s.<:cteswurkis sic ule cisicninic’s 59-C TICKETS TOledO) NtCKetiCO.c vc 'ee ene aie eieraisisinleieis 30-C VACUUM CLEANERS National Super Service Co., Inc....... 54-B “WALK-IN? OUTDOOR THEATRES The: Ballantyne: Cov svswsicdewcriccacn 50-E Write here the key DD of the item that interests you INGO Sacecccsszs ccccattocennccectctatsssseksestecesseaciesstiace OPOeeoeeeresoeeserereoocoroeoseeseoeee® SV OCCT LOLs GIG WIE: cccoscscechecescaseccectichsvescasdasecssateeeadocetrecesscnescovoscocecoce StrqateNossesttecccccscscocsscocccascocssssecessoiossosta tosecestsconasosesosstcesascessacsconacooes Cikycirsccncscctecceshsccsnacateroress inaphascesedtatececssorscsiea’ OUCL @svccasceossvonsacséscoessce The MODERN THEATRE Section of BOXOFFICE (July 1951) Write here the key number of the item that interests you INGUIARG cccliccctissecxctscseckcssuscvasecolasstectsheste onctastosvasacascctsoscisosaasiestccncceeoe Tieci tre HOl: Giri cscccsctescorcrecs erstae cece cane crr cacasune Csetovadesie nse SEPOO EIN Osecscectusccsncereectsssscassccssecisssbeccacalescesartosh obiccthoscsoscrreeccsocnsoscsctne CON y teeters verse at ectagedatsoeetsacee i akeoaetbvenioresvorser (ORC er cecserricessteicurecy The MODERN THEATRE Section of BOXOFFICE (July 1951) Write here the key arulead of the item that interests you NO Yack gs cates eka sspe as ccaieostncdon cr eaeissnedoceaniothechenssionee ccetnttece AT WOE O OPEC ITC WIE; Meserccerscsecedecocsss octes erucon excessive ccccckcocanvessesseccnacosce NLT nO ee RR itn ear ptrrot mF a see RS. SAA ean ese CORY sasccitissdeearicas cats tearmcotercnssaee Aetesabeheedet tee cktk OFT O csasenaprsverci-ceettacs The MODERN THEATRE Section of BOXOFFICE (July 1951) Please Print Plainly Readers’ Bureau Write here the key number of the item that interests you BU Gann go asssases conececensen veces sccasepsvanace So vated-ouns rad tend asta lanes buepraasnebovenearincs TOME OOF CI CUIE Ss coskcnssccsccocussaes counts casbascanbadeodevuasertonsereseeu ov occeeibes Shrmet IND ios cccccccccssenccosceueersarccavsns races vases comatose tasadutetstentizon interred sin os a sinataiabcrianaleabenes ities. ORM cencataaiatetallaaccins The MODERN THEATRE Section of BOXOFFICE (July 1951) ALPHABETICAL INDEX of Advertisers’ Key Numbers Adler Silhouette Letter Co....++++ee+++-41-A American Playground Device Co......++ ADA American Radiator & Standard Sanitary COPD, oecpaeedacvenssucsees spaeee sone American Seating Co...sssereneeeer eee 23eA Asheraft Mfg. Co.....eeeeeeeee uenele 55-A Austin Co., M. B......--inch enaweess 48-A Automatic Devices Co.....eeeenererrees 44-B Automatic Products Co....----+seeeerees 38-B Bahn Co., Lisvcconcsvvvecesccies ++0..59°B Ballantyno Co. ...cee cee eerecevere -+.50-E Bigelow-Sanford Carpet Co......Saraineia 6-A Bowman Edgar S.....see-eeceeeeecce ..57-B Burke Co., J. E..ccaccecverececes +...50-B Chase Candy Co... .ceeccecesuves eepiecsic 40-B Coca-Cola CO: ccc csencevncoicitieisiqs anc 2-A Dad's Root Beer Co......eesecesverecs 39-B Drive-In Theatre Mfg. Co......-eeseees .50-D General Register Co..... alenisikivlaiewwieisialere 28-A Gold Ea Mare COscreierarercietcis cimscicipivivicrieinvere 59-C Goodyear Tire & Rubber Co. Inc......--+ 3-A Griggs Equipment Co.......seeeevercees 56-C Heywood-Wakefield Co. .....seeeseeeee LOA Hollywood Candy Co......-..-.-sceeeee 37-A Hollywood Servemaster ....... Siaiaielsivieiscs 40-E Sleal Seating: COsswiscisivaainia'ciseisiecleinieie 57-C Illinois Fireworks Co. Inc......... eC 49-B Imperial Electric Co......... sivisivissivicieiceLeD International Projector Corp.........+-+.1-BC Jerclaydon Inc. .....+.-.aYoleinielnisisieis . -30-B Karagheusian Inc., A. & M.....eseeeeesLSeA King Amusement Co.....ceseseseeeeee 50°C Kollmorgen Optical Corp.......+++++2+-60-A Konthey: Carton Co, sio:cec:civicstvessccivisiciereconrd 40-C La Vezzi Machine Works.......... 005 DAA Leedom Co., Thomas L.....seeceeecreesLdA Liberty Display Fireworks Co......+0+++-50-A Magicleaner, Inc. ....-eseccees niseiviaiviv s O42: Majestic Enterprises, Ltd...... POO riré. of. Manley;, (nesacrecsauictetasisinaraais osecceccderl Mellos Peanut Co............ Kes: Wetvieee 40-A Mills Industries, Inc.......... a Aare patacai 39-A Miniature Train Co........... aidnlvinwieese 49-C Misslon Dry Corp........-..... 6b yi9iee eck National Carbon Co.........--seeceee ++270A National Super Service Co., Inc...... ++ 54-B National Theatre Supply......-.+.ee+0+-58-A Ohio Products Co...... HGS ho bialdn anole inv 20-B Onan & Sons, Inc., D. W..ecccsscccree SGA Payne Prodiicts'' Cossssiccscs ono eeceeac44-A Peoples Display Frame Co....... Sica pein’ 30-A Boblocki &iSonsicex weve ceseaccccccen. 59-B RCA® Servies) Corrs, \vtewayie owatonna 21-A ombearens Coss Bou Rowers ocnocien oo «+«20-A Simonin'’s Sons, C. F., Inc...... eeu Raee 36-A S.0.S, Cinema Supply Corp............-55-C SHECA*SCOOD co ncne nevcp es eros -34-C Sponge Rubber Products Co.......... wee 4A Sportseryice (Com. ew ccsvyesiecvedsec as SOE Strong Electric Corp. (Ave) ciccinwisenree45-A Strong Electric Corp. (Spot)............43°A Strong Electric Corp. (Rectifier) » SIA supurdlsplayy ING. oveesee cee enicten< STE Superior Electric Co... .cccscssvccesesc22A Sweden Freezer Mfg. Co... ...eccecesees40-D Toledo Ticket Co... ....sceccsscececee SOC Vallen, Inc. ... cevecrcces es SIA Vocalite Screen Corp........... ARS he 56-B Wagner Sign Service... ..ccccccccccecee 29-A Walky-Service Co. eA eS TRE eek Hf Watling Mfy. Cass cotton disks costes sBILA Wenzel Projector Co,............ Wrigley Co., Wm. Jr...... s 2 ka)