Boxoffice (Aug 25, 1951)

(~ Ricerdo Montalban, John Hodiak and Adolphe Menjou, ond “‘Bonnerline,”” with Sally Forrest and Lionel i more. November—An American in Paris,” in Technicolor, starring Gene Kelly with Oscar Levant, Leslie Caron and Nina Foch; ‘Westward the Women," starring Robert Taylor and Denise Darcel; ‘Too Young to Kiss,” starring Van Johnson and June Allyson, and “Pandora and the Flying Dutchman,” in Technicolor, starring Ava Gardner and James Mason. "Quo Vadis,”” the multimillion dollar production in _ Technicolor filmed in Italy, may be pre-released in December. MONOGRAM: September — “Flight to Mars,” in Supercinecolor, with Marguerite Chapman and Cameron Mitchell; “Triple Cross,” a Joe Palooka picture with Joe Kirkwood and Cathy Downs, and “Wonted: Dead or Alive,” a Whip Wilson western. October—"Elephant Stampede,” a Bomba story starring Johnny Sheffield; ‘Yellow Fin,” starring Wayne Morris, and “Lone Star Lawman,’’ ao Johnny Mack Brown western. November—‘Win, Place and Show,”’ a Bowery Boys feature, and ‘Ride ‘Em Cowboy," a Whip Wilson western. December—''Fort Osage, ‘in Supercinecolor, starring Rod Cameron and Jane Nigh, and another Johnny Mack Brown western. The first Bill Elliott western will also be shown in November or December. PARAMOUNT: September—‘‘Here Comes the Groom,’”’ starring Bing Crosby, Jane Wyman, Alexis Smith and Franchot Tone; “A Place in the Sun,” starving Montgomery Clift, Elizabeth Taylor and Shelley Winters, and ‘‘Rhubarb,” starring Ray Milland and Jan Sterling. October—Darling, How Could You,” starring Joan Fontaine, John Lund and Mona Freeman, and “Crosswinds,” in Technicolor, starring John Payne, Rhonda Fleming and Forrest Tucker. November—"When Worlds Collide,’ in Technicolor, produced by George Pal; ‘Detective Story,’ starring Kirk Douglas, Eleanor Parker and William Bendix, and “Submarine Command,” starring William Holden and Nancy Olson. December—"Hong Kong,” in Technicolor, with Ronald Reagan and Rhonda Fleming, ond a new Bob Hope comedy co-starring Hedy aMarr. RKO RADIO: September—"Behave Yourself,’ first Wald-Krasna production, starring Farley Granger and Shelley Winters; ‘The Rocket,’ starring Robert Mitchum, Robert Ryan and Lizabeth Scott, and “Lilli Marlene,’’ starring Lisa Daniely. October—Drums in the Deep South,” starring James Craig, Guy Madison and Barbara Payton; ‘The Blue Veil,’’ Wald-Krasna feature starring Jane Wyman, Charles Laughton, Joan Blondell, Richard Carlson and Agnes Moorehead, and “A Girl in Every Port,’ starring William Bendix, Groucho Marx and Marie Wilson. Tentative for November or December release will be: ‘“Two Tickets to Broadway,’”’-in Technicolor, starring Tony Martin, Janet Leigh and Gloria DeHaven; “It’s Only Moncey,” starring Jane Russell, Frank Sinatra and Groucho Marx; “Slaughter Trail,” in Supercinecolor, starring Brian Donlevy, Gig Young and Virginia Grey; “On Dangerous Ground,” starring Ida Lupino and Robert Ryan; “The Half-Breed,” in Technicolor, starring Robert Young, Janis Carter and Jack Beutel, and the first 1950 Goldwyn production, “| Want You,” starring Dana Andrews, Dorothy McGuire and Farley Granger. Two or three action programmers and Tim _ Holt westerns will also be released during this period. REPUBLIC: September—‘’Sea Hornet,” starring Rod Cameron, Adele Mara and Adrian Booth; “Havana Rose,” starring Estelita Rodriquez and Hugh Herbert; “Woman in the Dark,’ with Penny Edwards, Ross Elliott, and “Arizona Manhunt,” with Michael Chapin and Eilene Janssen. While the October, November and December releases are not set, Republic will probably release ‘‘Honeychile,”” in Trucolor, starring Judy Canova; ‘Adventures of Captain Fabian,” starring Errol Flynn, Micheline Prelle and Vincent Price, and “A Lady Possessed,’ starring James Mason and June Havoc, during this period in addition to several action programmers and westerns. TWENTIETH CENTURY-FOX: September—’'People Will Talk,” starring Cary Grant and Jeanne Crain with Hume Cronyn; “The Day the Earth Stood Still,’’ starring Michael Rennie, Patricia Neal and Hugh Marlowe, and “A Millionaire for Christy,’ starring Fred MacMurray, Eleanor Parker and Richard Carlson. October—"The Desert Fox," starring James Mason, Jessica Tondy and Cedric Hardwicke; ‘’No Highway in the Sky,” starring Marlene Dietrich and James Stewart with Glynis Johns; “‘Anne of the Indies,” in Technicolor, starring Jean Peters, Louis Jourdan and Debra Paget, and ‘Journey Into Light,’ produced by Joseph Bernhard with Viveca Lindfors ond Sterling Hayden. November—"Let’s Make It Legal,” starring Claudette Colbert, Macdonald Carey and Zachary Scott; “Love Nest,” starring June Haver, William Lundigan and Frank Fay; “’Kangaroo,” produced in Australia in Technicolor, starring Peter Lawford and Maureen O'Hara, and “Golden Girl,” in Technicolor, starring Mitzi Gaynor, Dale Robertson and Dennis Day. December—"Man of Two Worlds,’ in Technicolor, starring Tyrone Power, Ann Blyth and Michael Rennie; “Th Bridge,"" produced by Hugo Haas, who stars in the film; ‘‘Elopement,” starring Clifton Webb, Anne Francis and William Lundigan, and ‘'Decision Before Dawn,’ starring Richard Baschart, Gary Merrill and Hildegarde Neff. UNITED ARTISTS: September — “The River,” in Technicolor, produced in India, with Thomas E. Breen —— COVER PHOTO Stills show scenes from following features, left to right: “Across the Wide .Missouri’’ (MGM), ‘’Detective Story” (Paramount), “Honeychile’’ (Republic); center row—''Starlift’’ (Warners), ‘Decision Before Dawn’ (20th-Fox), “The River’ (UA); bottom row—The Blue Veil (RKO), “The Golden Horde’ (U-I) ond ‘Saturday’s Hero’ (Columbia). BOXOFFICE :: August 25, 1951 | * woot ara Joe Doakes + imsent Cut * or mator yOuagsuLP ©? het 1440 end OFM TMEATRES YOUR MOVIEMAN Oe ee ee em ee me ees et ee ee fT t wath el fan 6 es ee oe ee ee es es mg ee ee ee 8 et eee vd Oe a £ ' ‘ a a eaaug ee one ne et CRUE TROD “raise ea ai / ee 7 =~ oe eee ~~ = 4 SEER tet ge Be bee metres te fee js Neopets Someta bet pel booed a 2) OM mnt od OA 0 aE Ce eee me moweet & Naas Comme auD Movins ant Amtaycas —al/. Cutartsy Letiatarnmnnt 4 ra The OPTS of FER AS pow om te eed ISIN aS By é "pad GOTOA MOVIE TONIGHT ee 4 eed bee > % ‘ oe ee a ee :puL aaa er ee oe These three types of advertisements will be used in the campaign, among others. At the left is a personal type of an ad, to carry the photo of the theatre owner or manager. The center ad uses government figures to show that movies went up in price at a smaller percentage rate than other cost of living items, The ad at the right Is a joint “Go to the Movies Tonight” message which lists all movies offered in the town. DALLAS — A 26-page pressbook which charts the way for Movietime in Texas U.S.A., the first of the industry’s showmanship campaigns, was released this week. It is packed with ideas in advertising, public relations and exploitation. Texas is the leadoff state in Movietime U.S.A., and, in a sense, is the testing ground of many projects suggested for nationwide use. Copies of the pressbook have been sent to COMPO chairmen throughout the country. Accessories, ad mats and other materials are being handled at cost through a central office in Dallas. The list of accessories includes a 24-sheet, one and three sheets, 40x60s, banners and valances for lobbies, badges and buttons for employes, boxoffice stickers, bumper strips, two sets of newspaper ads, The . [EYES of TEXAS are on the MOVIE SCREENS two advance trailers and a current trailer and a set of six trailerettes. Newspaper material also includes slugs of all sizes and styles which exhibitors can tie into current attraction copy. Four major campaign stunts are to be conducted throughout the state: (1) The theatre block party, first introduced by Fox Intermountain in Denver; (2) coffee and cakes newsreel snacks to be offered to the public 7 to 10 a. m.; (3) kid’s show freckles contest; and (4) a telephone pass quiz during the supper hour, conducted along the line of radio quizzes. William McCraw, general counsel for Variety Clubs, is heading a speakers bureau and a list of theatremen is now being recruited to address civic groups during the campaign. Illustrated are three of the accessories prepared for the campalgn—a 24-sheet for outdoor posting, a sticker for the boxoffice window and a 40x60 which has space for a 22x28 card on current attractions. and Nora Swinburne; “The Well,’’ produced by Harry Popkin with Richard Rober and Berry Kelly; “Mister Drake’s Duck,’’ starring Douglas Fairbenks jr. and Yolande Donlan; “‘Obsessed,’’ starring Geraldine Fitzgerald and David Farrar, and ‘Gold Raiders,” storring George O'Brien ond Sheila Ryan. October—"Hote! Schara," starring Yvonne de Cerio and Peter Ustinov, end “Mr. Peek-A-Boo,” starring Joan Greenwood. Several others will be released befere the end of 1951, according to William J. Heineman, vice-president in charge of distribution. UNIVERSAL-INTERNATIONAL: September — “‘Little Egypt,” in Technicolor, starring Rhonda Fleming and Mark Stevens; “Thunder on the Hill,” starring Claudette Colbert end Ann Blyth, and “You Never Can Tell,’ starring Dick Powell and Peggy Dow. October— “Lady From Texas,’’ in Technicolor, starring Howard Duff, Mona Freeman and Josephine Hull; “Reunion in Reno,” with Merk Stevens and Peggy Dow, and “The Golden Horde,” in Technicolor, starring David Forrar and Ann Blyth. November and December releases will include: “Bright Victory,” starring Arthur Kennedy and Peggy Dow; "The Raging Tide,”’ starring Shelley Winters and Richard Conte; "The Lady Pays Off,” starring Linda Darnell and Stephen McNolly, ond “Weekend With Father,’ starring Van Heflin and Patricia Neal. WARNER BROS.: September — “Jim Thorpe — Al! American," *starring Burt Lancaster, Phyllis Thexter and Steve Cechran; ‘‘Ferce of Arms,” starring Willem Holden and Nancy Olsen; ““A Streetcer Named Desire,” starring Vivien Leigh and Marton Brando with Kim Hunter and Karl Malden, and “Tomorrow ls Another Day,’ starring Ruth Roman ond Steve Coch ran. October—*‘Starlift,” starring Virginia Mayo Doris Day, Ruth Romen and Gordon MacRae, ond “Come Fill the Cup,” starring James Cagney with Phyllis Thaxter and Raymond Massey. November— Painting the Clouds With Sunshine,” tn Technicoler, starring Dennis Morgan, Virginia Mayo and Gene Nelson, and “The Tanks Are Coming,” starring Steve Cochran with Philip Carey and Eve Miller. For De» cember, there will be “Distant Drums,” in Technicolor starring Gary Cooper, end one more feature.