Boxoffice (May 17, 1952)

Page scan 0005 from Boxoffice

Record Details:

Title:
Boxoffice
Date:
May 17, 1952
Volume:
Boxoffice (May 17, 1952) Canadian Edition
Leaf #:
0005
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
July 24, 2025
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

20.,. CENTURY-FOX OFFERS FREE TV TRAILERS KANGAROO! ON a THE FIRST AMERICAN PICTURE MADE IN AUSTRALIA...WITH THESE GREAT STARS MAUREEN O’HARA, PETER LAWFORD, FINLAY CURRIE, RICHARD BOONE. HERE’S HOW TO GET THEM: Special TV trailers are available free of charge on “Kangaroo!”—directed in Australia by Lewis Milestone, who gave you “Halls of Montezuma.” They have been produced specifically to help you sell all the action and adventure of this exciting attraction. One runs one minute; the other, 20 seconds. Both are 16mm. with open-end for local theatre credits. We'll send them to you promptly if, along with your request, you include detailed information as to your time-buys and the stations you are using, Get them from 2Oth Century-Fox Ex loitati ation fee er SZ Dep’t., 444 West 56th Street, New York 19 3 ERE’S NO BUSINESS LIKE é V4 9 e < 4O, CENTURY-FOX BUSINESS!