Boxoffice (May 17, 1952)

if a on IMPORTANT PICTURES PLACED ON HOT-WEATHER SCHEDULE 36 Films, 19 in Color, Get June Release Dates From 10 Companies By FRANK LEYENDECKER NEW YORK—tThe increased use of color in features distributed by all the major companies will again be evidenced in June, when 19, or more than half of the 36 pictures scheduled for release, will be tinted product. One year ago, only 12, or less than one-third of the 38 June releases, were in color. For the first time, all 20th Century-Fox releases for the month will be in color, including three reissues. Both Warner Bros. and Universal-International will have two of their three releases each in color. Fourteen of the June 1952 color pictures will be in Technicolor, including four reissues. Two will be in Natural Color, a recent process, and one each will be in Trucolor, WarnerColor and Cinecolor. In June 1951, six of the 12 color pictures were 20th-Fox reissues. COLOR FEATURES ARE LISTED The Technicolor features for June 1952 will ‘be: “Scaramouche,” “Ivory Hunters,” “Kan garoo,” “Scarlet Angel,” “Denver & Rio Grande,” “The Wild Heart,” “Brave Warrior” and “Montana Territory,” all in the adventure or action category; “Wait ’Til the Sun Shines, Nellie,’ a musical, and “Tales of Hoffmann,” the opera film. The reissues in Technicolor are: “Tulsa,” “Leave Her to Heaven,” “The Black Swan” and “To the Shores of Tripoli.” Two features in Natural Color will be: “Three for Bedroom C,” a comedy, and “The Lady in the Iron Mask,” an adventure film. “I Dream of Jeanie,” a musical, is in Trucolor, and ‘Wagons West,” a western, is in Cinecolor. Other important dramas, in addition to the color films mentioned, will be: “Walk East on Beacon,” set back from May; “Paula,” “Clash by Night,” “Glory Alley,” “Atomic City,” “Just Across the Street,” “Stolen Face,” “The Jungle,” “Bal Tabarin” and “The Winning Team.” The comedies, in addition to “Three for Bedroom C,” will be “Pat and Mike” and “Here Come the Marines.” The others are action programmers or westerns. Broken down by companies, the June 1952 releases will be: LINEUP FROM COLUMBIA COLUMBIA—‘Walk East on Beacon,” Louis DeRochemont production, with George Murphy, Virginia Gilmore, Finlay Currie, Louisa Horton and Karel Stepaneck; “Paula,” starring Loretta Young, Kent Smith and Alexander Knox; “Brave Warrior,” in Technicolor, starring Jon Hall with Christine Larson; “Montana Territory,” in Technicolor, starring Lon McCallister, Wanda Hendrix and Preston Foster, and “The Rough, Tough West,” a Charles Starrett western with Smiley Burnette. BOXOFFICE May 17, 1952 Para. Setting Up Seven Competitive L.A. Areas LOS ANGELES—Designed to meet changing local conditions, Paramount has set up an expanded first run releasing plan for the Los Angeles metropolitan area. The experiment will undergo its first test with the general release of "The Greatest Show on Earth” in July, and will also encompass bookings of “Jumping Jacks,” “Carrie” and “Son of Paleface.” Under the plan, the city and its adjacent suburbs and municipalities are divided into seven districts. Simultaneous first runs, followed by subsequent runs, will be offered competitively on the four abovecited pictures in each of the seven areas —downtown Los Angeles, Hollywood, the western district (including Beverly Hills, Westwood and Santa Monica), Inglewood, Huntington Park-Compton, Pasadena and Glendale. Commenting on the experiment just prior to his return to New York, after attending executive huddles at the studio, A. M. Schwalberg, president of Paramount Film Distributing Corp., explained that conditions in the Los Angeles area are “rapidly changing,” its population having doubled in the past two decades. The city’s transportation system, he pointed out, has not developed at the same pace as has the population growth. Hence the expansion of first run bookings, Schwalberg declared, is being tested to determine if it will “best serve the interests of the public, our customers and ourselves.” LIPPERT—“Stolen Face,” starring Paul Henreid and Lizabeth Scott, and “The Jungle,” starring Cesar Romero, Marie Windsor and Rod Cameron. METRO GOLDWYN MAYER — “Scaramouche,” in Technicolor, starring Stewart Granger, Eleanor Parker, Mel Ferrer and Janet Leigh; “Pat and Mike,” starring Spencer Tracy and Katharine Hepburn with Aldo Ray, and “Glory Alley,” with Ralph Meeker and Leslie Caron with Kurt Kazner and Gilbert Roland. MONOGRAM—“‘Wagons West,” in Cinecolor, starring Rod Cameron, Peggie Castle and Noah Beery jr.; “Here Come the Marines,” starring Leo Gorcey, Huntz Hall and Myrna Dell, and “Gold Fever,” with John Calvert and Ralph Morgan. PARAMOUNT—"Denver & Rio Grande,” in Technicolor, starring Edmond O’Brien, Sterling Hayden, Laura Elliot, Forrest Tucker, Dean Jagger and Zasu Pitts, and “Atomic City,” with Gene Barry, Lydia Clarke, Lee Aaker, Nancy Gates and Michael Moore. RKO RADIO—"“The Wild Heart,” a David O. Selznick production in Technicolor, starring Jennifer Jones, David Farrar and Cyril Cusack; “Clash by Night,” a Wald-Krasna production, starring Barbara Stanwyck, Paul Douglas, Robert Ryan and Marilyn Monroe with Keith Andes, and “Desert Passage,” a Tim Holt western with Richard Martin. REPUBLIC—"I Dream of Jeanie,” in Trucolor, starring Ray Middleton, Eileen Christy and Bill Shirley, and “Bal Tabarin,” filmed in France with Muriel Lawrence, William Ghing and Claire Carleton. 20TH CENTURY-FOX PRODUCT TWENTIETH CENTURY-FOX — “Kangaroo,” filmed in Australia in Technicolor, starring Maureen O'Hara, Peter Lawford and Finlay Currie; “Wait ’Til the Sun Shines, Nellie,” in Technicolor, starring Jean Peters, David Wayne and Hugh Marlowe; “The La:ly in the Iron Mask,” in Natural Color, starring Louis Hayward and Patricia Medina, and three reissues, in Technicolor, “The Black Swan,” starring Tyrone Power and Maureen O'Hara; “Leave Her to Heaven,” starring Gene Tierney, Cornel Wilde and Jeanne Crain, and “To the Shores of Tripoli,” starring John Payne and Maureen O'Hara. United Artists—“Tales of Hoffmann,” a Lopert films release in Technicolor, starring Moira Shearer, Robert Helpmann, Leonide Massine and Robert Rounseville; “Confidence Girl,” an Andrew Stone production with Tom Conway and Hillary Brooks, and two reissues, “Red River,” Howard Hawks production, starring John Wayne and Montgomery Clift with Joanne Dru, and “Tulsa,” in Technicolor, starring Susan Hayward, Robert Preston and Petro Armendariz. UNIVERSAL-INTERNATIONAL — “Ivory Hunters,” J. Arthur Rank production in Technicolor, with Anthony Steele and Dinah Sheridan; “Just Across the Street,” starring Ann Sheridan and John Lund, and “Scarlet Angel,” in Technicolor, starring Yvonne DeCarlo and Rock Hudson. WARNER BROS.—"The Winning Team,” starring Ronald Reagan, Doris Day and Frank Lovejoy; “Three for Bedroom C,” in Natural Color, starring Gloria Swanson with James Warren, Fred Clark and Steve Brodie, and “Carson City,” in WarnerColor, starring Randolph Scott, Lucille Norman and Raymond Massey. Republic Plans Regional = fr .a Campaign on ‘Minnesota NEW YORK—Republic is planning two elaborate premieres in Minnesota for “Minnesota.” The first will be at the North Shore Theatre, Duluth, July 16, and the second at the State, Minneapolis, July 17. The film is in Trucolor. James R. Grainger, executive vice-president in charge of sales and distribution, is working on a 200-city multiple-booking in the entire northwest following the two premieres. The story of the film is based on the era following the discovery of the vast iron deposits in the Mesabi mountain range. The film costars Ruth Hussey, Rod Cameron, John Agar and Gale Storm, with J. Carrol Naish, Jim Davis and Jay C. Flippen featured.