Boxoffice (Apr-Jun 1937)

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Cleveland 20th-Fox Branch Remodeled Cleveland — One of the sights not to be missed on a trip to Cleveland is the 20th Century-Fox exchange which is entirely new in everything except location. What was a small entrance space in the building at 2219 Payne Ave., is now a spacious and dignified foyer, with stencilled walls, glass brick window trimmings, and inlaid tile linoleum. New Projection Room A newly constructed addition to the east of the building is the company’s new projection room, equipped with the latest type upholstered chairs, sound equipment and screen. The second floor, devoted to office space, has been entirely remodeled and refurnished. Manager I. J. Schmertz has retained the front space for his private office, but has dressed it up with new carpet and furniture. District Manager George Roberts is now located in the north end of the building formerly used as the projection room. City Salesman David Davidson is also provided with a private office in the same section of the building where the GB offices, under the management of Joe Loeffler, are located. (Continued on page 18) Anti-Lottery Hearing Continued Cleveland — House bill 348, designed to render illegal the operation of all lottery plans in Ohio, was heard Wednesday before the house judiciary committee and the hearing was continued until next week. Ernest Schwartz, president of the Cleveland MPEA, and M. B. Horwitz, Cleveland circuit owner, spoke against the bill. GN DRIVE FOR WOMAN BOOKER IS UNIQUE Cleveland — For the first time in local history, a special drive is being initiated in honor of a woman. Specifically, Grand National has established April as Mae Vincent Month. Miss Vincent is head booker of the Grand National exchange in Cleveland. It is anticipated that the booking drive, named in her honor, will put Cleveland way out in front, nationally. So here’s a chance for northern Ohio to break into print with a big success story — provided the exhibitors get back of the drive and give the girl a chance to make the headlines. Mich. Dog Racing Will Re Opposed Detroit — H. M. Richey, general manager of Allied, is planning an active campaign against the current dog-racing bill before the Michigan legislature. The measure has passed the house and is now before the senate committee. “While the bill is not one to worry over,” Richey said, “still we have enough amusement competition already and we plan to work for its defeat in the senate.” Forbid Animal Exhibits Another bill, indirectly affecting exploitation in the theatre field, is that introduced last week by Senator Samuel H. Pangborn, Bad Axe Republican. It is a conservation department bill a’nd forbids the exhibition of any wild animal in connection with any business, or for the purpose of attracting any trade, or as a prize in the operation of any game or device, or for soliciting alms. Should this be passed it would eliminate many of the old-school publicity stunts, such as wild animal tours and lobby displays. Action on “Divorcement” Awaited Allied’s divorcement bill, over which the majors are fighting in Ohio, is still before the senate committee in Lansing. It may soon be placed before the body for action. Look ahead to WEATHER . . . Don't let your patronage get away from you again this summer. A National Sirocco Air Conditioning System offers you the COOLING EFFECT that will protect your boxoffice against the loss of patronage and profit. We offer you the greatest dollar-for-dollar value ever before presented in a guality-made, quiet and economical cooling and ventilating system — priced right for your theatre. Did you get our latest "Comfort Cooling" broadside — just out? If not, ask for it. Call up, write or come in and get our 1937 theatre cooling proposition today. Remember — We're here to serve you on EVERYTHING in equipment your theatre may need. CLEVELAND 2112 Payne Avenue Phone: Prospect 4613 CINCINNATI 1637-39 Central Parkway Phone: Main 6581 PITTSBURGH 1721 Blvd of the Allies Phone: Grant 4630 DETROIT 2312-14 Casa Avenue Phone: Cadillac 2447 THEATRE SUPPLY COMPANY EVERY STORE A LOCAL INSTITUTION WITH A NATIONAL REPUTATION TOR RELIABLE SERVICE BOXOFFICE :: April 3, 1937. 15