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CLUB LEADER LAUDS FUNCTION OF FILMS
DETROiT---The motion picture was praised as the “greatest single educational medium of our times,” in the annual report of the preview committee chairman, Mrs. S. S. Sutherland, to the Greater Detroit Motion Picture Council here last week. All officers, including Mrs. William O. Merrill, president, were renamed for another year at the annual election of officers.
“We have come to believe,” wrote Mrs. Sutherland, “that the talking picture is the greatest single educational medium of our times — that it has a tremendous influence on the manners, fashions, dress and thinking of our people.”
Approve 98% of Product
Speaking of the work of previewing films, Mrs. Sutherland added: “The vast improvement since increased authority was given to the Producers’ Code Administration has made our task of reviewing less complex and much more pleasant. That you may realize this improvement in films we are proud to announce the percentage of approved films is 98 per cent.
Rewritten Ordinance
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unaccompanied by adults is back at 10 years now instead of the proposed 12 years.
Attendance Clause Altered
The clause restricting attendance in allnight theatres has been altered to permit boys and men over 18 years of age, while the age for girls remains at 21 years. This pertains to the hours between 2 a. m. and 6 a. m.
Instead of being compelled to run trailers forever on the provisions of the ordinance, this will now be necessary only immediately after its enactment. Continued reference will be made to it after that only by signs in the lobby.
The clause providing a penalty for any theatre owner permitting “any conduct or exhibition likely to corrupt the morals of youth” has been eliminated.
The bill will be presented in its new form to the city council shortly for action.
Melton in Detroit
Detroit — James Melton, here for a concert, told reporters that he plans to make more picture just as soon as the Hollywood producers find a story that pleases him. Melton said that he wants to make film versions of operettas such as “The Student Prince” and “The Desert Song,” and believes that within the next six months he will have convinced some executive that such films have boxoffice as well as artistic value.
EPIDEMIC CLOSES HOUSE Pittsburgh — Hoping to block a spread of scarlet fever, the Sewickley Theatre continued closed this week to all under 18. The theatre at Derry was dark as the epidemic spread. Private and public social affairs at these two boroughs were under a quarantine.
pAUL GUSDANOVIC and Mrs. Gusdanovic have returned from a three months’ sojourn in Florida where they went on account of Mr. Gusdanovic’s health which is entirely restored . . . M. B. Horwitz, general manager of the Washington circuit, is also home again from a short Florida vacation.
B. Raful of the Rialto Theatre, Kenmore, is back on the job again after nursing a broken arm for the past several weeks . . . It is reported that W. L. Hart of the Rialto and Norka theatres, Akron, was married last week.
Myer Fine, John D. Kalafat, John Urbansky, M. B. Horwitz, all of Cleveland, and Art Himmelein of Altoona, were among those who paid tribute to Adolph Zukor at the testimonial dinner held in New York last week.
Ben Nadler of the Franklin Theatre is looking for an idea to keep the light fingered gentlemen of his neighborhood from walking off with his fire escape. Two of ’em have been stolen within the past six months.
Phil Kendis, head of Exhibitors Poster Service, and Mrs. Kendis are expected back from Florida about May 1.
The Star Theatre at Delphos, recently opened by E. L. Staub, is operating only over weekends.
W. S. Ferguson, head of M-G-M’s exploitation department, brought to Cleveland last week Hii, Chinese water Buffalo, who was one of the unnamed members of the cast of “The Good Earth.” Hii’s visit paralleled the opening on Sunday of “The Good Earth” at the Hanna Theatre.
Frank Gross is sportmg new projection heads at his Grand Theatre . . . Jack Steinberg, in town recently, reports he expects to have plans ready shortly for a new 1,000-seaf de luxe motion picture theatre to be built in Youngstown,
A. E. Ptak has about decided to call his new Rocky River theatre “The Cliff.”
Holbrook C. Bissell, head of Imperial Pictures, last week closed product contracts loith Louis F. Eick for Martins Ferry, George A. Manos for Toronto and Lisbon, and Claralye Vogel for Struthers.
Roadshow "Earth"
Pittsburgh — M-G-M’s “The Good Earth” got off to an exceptionally fine roadshow engagement opening Sunday evening at the Nixon Theatre. In a radio interview from the Nixon lobby just prior to the inaugural, John J. Maloney, local branch manager for Loew’s, Inc., paid tribute to the late Irving G. Thalberg as a motion picture producer. Among the speakers who praised the production was Harry M. Kalmine, zone manager for the Warner chain.
Advent of Spring Brings Building
Cleveland — The arrival of spring brings with it the announcements of new theatre construction, of remodeling of present structures and still more reports of other theatres to be built later in the season.
In construction are Ben Yudelvitz’s new house in Medina and remodeling of the Masonic Temple into a theatre by P. E. Essick and Myer Fine of Cleveland.
H. D. Schreffler will remodel his Castamba Theatre, Shelby, with a new front, and complete interior redecoration including the addition of 400 seats to his present capacity.
Shea Chain Modernizing
In Barberton, Harold Makison has bought the storeroom adjoining his Park Theatre and will remodel the entire structure at an estimated cost of $140,000. The remodeled theatre will have 1,000 seats.
Shea Chain, Inc., is spending $20,000 to bring the Palace and Casto Theatres, Ashtabula, Shea’s Geneva and Shea’s Conneaut up to date.
John Kalafat is said to be flirting with the idea of reopening the Five Points Theatre, Cleveland, which has been closed the past several years.
DAVE BROWN RESUMES AS UA BOOKING AGENT
Pittsburgh — Dave Brown returned to active duty at the United Artists exchange this week, having been appointed by Clarence Eiseman, branch manager, as local booker and office manager. Brown succeeds Myron J. Stahl, booker at the Pittsburgh United Artists office since last December, who resigned to return to New York.
Brown was local booker for this exchange in 1932, resigning to accept a position as assistant booker for the Warner Bros, circuit here. For the past year and a half he was connected with the Fanchon & Marco circuit, St. Louis.
MONOGRAM SUBJECTS BOOK MAKES BOW
Pittsburgh — First of the annual announcement books to be distributed here is the catalogue of Monogram Pictures, which will be handled in the local territory by Royal Pictures, Inc.
The announcement lists 42 subjects, as follows: 5 “exploitation naturals,” 7 “famous authors,” 7 “boxoffice features,” 7 “money making attractions” and 16 Lone Star “fast action westerns.” All titles are listed, D. J. Selznick, manager, points out.
Selznick and Ben Welansky, local franchise holder, will attend the company convention in Chicago, May 6 and 7.
BOXOFFICE :: April 10. 1937.
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