Boxoffice (Apr-Jun 1937)

Atlanta M-G-M Branch Second in Drive Atlanta — Col. Charles E. Kessnich, commander of the southeastern district for M-G-M, brought his district into second place in the recent national sales drive, which in the Atlanta office was observed as "Charlie Kessnich’s 20th Anniversary Drive,” in honor of his 20 years service with M-G-M. TRAILER FIRM PLANS SO'WESTERN BRANCH Dallas — F. M. Sanford, southwestern representative of Theatre Trailer Corp. of New York, writes from Oklahoma City he has received information that Adolph Pollok has been appointed general manager of the company and that local distribution will be established throughout the U. S, This means, Sanford said, that Texas, Oklahoma and Arkansas exhibitors will receive his company service out of Dallas within the very near future. On a recent west Texas trip Sanford said he closed contracts with W, B. Blankenship for seven theatres in Levelland, Morton, Seagraves, Ropesville, Whiteface and Andrews for trailer service, Blankenship is fast building houses in the last three towns and is rapidly expanding into smaller situations in his territory. WOMETCO PLANNING NEW MIAMI HOUSE Miami, Fla, — Wometco Theatres has purchased the Tower Theatre property on Tamiami Trail from the former owner, R, A, Denny, for the immediate construction of a new modern Tower Theatre, Instead of the present seating capacity of 800 the new structure will accommodate 1,200 patrons, and with the exception of a small portion of the front facade of the Tower, which was recently modernized, the entire theatre, auditorium, lobby and foyer will be rebuilt, Ben Schlanger, theatre architect of New York, associated with R, E, Collins, architect of this city, has perfected a new scientific placing arrangement for the arm chair seats with the balcony and main floor sloping in order that every seat will have a clear and unobstructed view of the screen, Albert Bernstein represented Wometco Theatres in the real estate transaction with Carl Hoffman representing the former owner. Griffith Adds Two Kingfisher, Okla, — To become effective May 1, a deal has been closed by the Griffith circuit for the John Thomas theatre properties here. The property consists of the building and equipment of the Thomas Theatre and the equipment and lease of the Temple, The deal was handled by E, R, Slocum of the Griffith chain. TERRITORY TOPICS GEORGIA Commerce — The Roxy Theatre recently presented a special dedication program celebrating the installation of new mirrophonic sound, Reidsville — Work is under way for the construction of a modern theatre here by S, G, Tos of Claxton, LOUISIANA Abbeville — A new steel marquee is being added to the front of Frank’s Theatre here. New Roads — L, J, Langlois will manage the new colored theatre now under construction. With the erection of this house, the New Alamo Theatre will be strictly for white people. NORTH CAROLINA Lillington — J. T. Northam, local business man, has announced that he will begin work immediately on the erection of a building to be used as a motion picture theatre for a large circuit theatre operator in Goldsboro. Lumberton — Announcement has been made by J. B. Jones, manager of the Carolina Theatre, that the old Pastime Theatre, which has been closed for the past year and a half, will be reopened after a complete renovation. Mocksville — New RCA sound equipment, carpets, lighting system and cushioned seats have been installed in the Princess Theatre here, and an early opening is promised by Manager J. W. Mitchell. (Continued on page 92) H HH O o < M O II ATLANTA 11 CHARLOTTE | The BIG BROADCAST of APRIL IstI irom NATHCO — With a Hookup From Coast to Coast of 28 Conveniently Located Stores, Was Gratefully Received by Exhibitors — No FooFn. GENUINE PRECISION MADE PARTS and POWERS 36 Manufactured by International Projector Corporation — turers of your SIMPLEX and POWERS Mechanisms. WHY USE IMITATION — MISFIT PARTS? DISCOUNT FROM NEW LOW LIST PRICES the Manufac GENUINE REPAIR PARTS KEEPS YOUR UPKEEP DOWN THEATRE SUPPLY COMPANT EVERY STORE NATIONAL. R ER ILUkCI A LOCAL INSTITUTION WITH UTATION rOR RELIABLE SERV THE LOGICAL PLACE TO PURCHASE YOUR EQUIPMENT AND SUPPLIES M o w M > 2! w llllllll DALLAS I ■■■■■■■ I I ■ I ■■ I MEMPHISII ■■■■■■ 88 BOXOFFICE :: April 17, 1937.