Boxoffice (Apr-Jun 1937)

ALEXANDER'S WHITE COMMENTS ON SUIT Dallas — John T. White, secretary-treasurer of the Alexander Film Co., Colorado Springs, was a Dallas visitor last week conferring with Buddy Harris of the local office. Commenting on the recent suit which the state filed against the film advertising concern claiming it did not have a license to operate in Texas, White said: “Alexander Film Co. secured a permit to do business in Texas on April 19, 1937. “The district court of Travis county, 53rd judicial district, at Austin, acknowledged settlement of penalties and annulled and set aside the injunction (issued on April 6 ) , prior to issuance of a permit by the Secretary of State.” White said the issue was settled and disposed of in a manner satisfactory to his company and to the state of Texas. Hodge Builds in Odessa Odessa, Tex. — H. T. Hodge, whose west Texas circuit is affiliated with the R. E. Griffith Theatres, is building a large corner structure in Odessa which will be jointly occupied by a grocery store and another Griffith theatre which will be called the “Texas.” H is spending much time from his home, at Abilene, supervising the job. Jack Laird, manager of the Lyric, will also manage the Texas. ■^ILTON STARR has acquird Joe Barcelona’s McKinley Theatre for Negroes at Baton Rogue on a five-year lease reported to take effect June 1. This will give Starr at least two houses in Louisiana, the Palace in New Orleans, as well as two new houses, one in Mobile, Ala., and one in Pensacola, Fla. Barcelona is expected to continue operating his white theatres. After trying practically everything in order to pack the house, from roadshows to straight second runs, the Strand Theatre will try flesh for a time at least. The $2,000 holdup of the Saenger Theatre during the Mardi Gras season, the largest holdup to take place in New Orleans in many months, was reported solved last week with the arrest in Philadelphia of a 20-year-old youth who allegedly confessed to taking the money. Earlier Opening Time Big Springs, Tex. — Opening time of the R. & R. Lyric and Queen have been moved up one hour to 11 o’clock Saturday mornings. The same opening time that day is observed at the Ritz. On all other days the three houses start showing at one. MELBA REMODELED Goldthwaite, Tex. — The Melba Theatre has been redecorated with new carpets, drapes, new lighting fixtures and a new screen installed. G. W. SANDERSON JR. HEADS NEW BRANCH Dallas — G. W. Sanderson jr., general manager of the recently opened Texas Theatrical Printing Co., has been connected with theatrical enterprises for the past 12 years. He was born and reared in Dallas, and attended North Dallas High School where he distinguished himself in both football and baseball. Following his graduation he immediately became engaged in the motion picture business. Joining a local advertising company, he learned not only how to handle advertising layouts, but also how to handle the camera, later representing a number of leading newsreels in this territory. Familiar With Publicity Needs Sanderson’s record in the advertising field has been marked continuously with success. It has placed him in direct contact with the publicity problems of the local theatre owners. As manager of the Texas Theatrical Printing Co., he offers a friendly, personal and expert service to the exhibitors. Sanderson also qualified as deputy Texas Ranger during the Centennial, which proves he can not only handle the “Stamp” but also the “Stampede.” PHARR HEADS YORKTOWN STRAND Yorktown, Tex. — Jack A. Pharr is now manager of the Strand Theatre. He formerly owned the Cozy at Orange Grove. We^re Ready Are You? SUMMER IS HERE! BLOWERS On Our Floor Ready For IMMEDIATE DELIVERY WASHERS AVAILABLE WITHOUT DELAY IF YOU BUY NOW BEFORE THE RUSH! INSTALLATIONS BEING MADE DAILY We Also Handle Standard Refrigeration Equipment (The ILG Line) "FAIR TREATMENT AND ADEQUATE SERVICE ALWAYS" HERBER BROTHERS 210 (THE PHOTO-TALKER CO.) SOUTH HARWOOD DALLAS, TEXAS 128 BOXOFFICE :: May 1, 1937.