Boxoffice (Apr-Jun 1937)

DALLAS EQUIPMENT HOUSE REMODELED Dallas, Tex. — Texas Theatre Supply Co. has enlarged its space and has repainted and rearranged the entire store. The shop and repair department has been moved upstairs. The accounting department, in charge of P. L. Caruthers, is now on a carpeted balcony. Manager Ray Elkin’s office is on the downstairs floor, practically all of which has been given over to equipment display and sales. $18,000 FOR EXPANSION Austin, Tex. — J. J. Hegman is spending about $18,000 for an addition to the Ritz Theatre and improving the present building. Circuit Expands (Continued from page 129) smaller Midway and the Mirror on Elm St., is understood to be agreed upon but officially said to not be finally closed. The reported figure is well over $300,000, which is believed to include substantial real estate holdings, probably with the Texas. 1 In the Oak Cliff sector. Interstate is understood to have made a trade with Charley Hefley for the Bison and Astor, two independent neighborhood houses. TERRITORY TOPICS ALABAMA Sheffield — Extensive improvements are being made to the Majestic Theatre, by the Muscle Shoals Theatres Inc., according to Louis Rosenbaum, manager. GEORGIA Lithonia — The Roxy Theatre, recently taken over by the Katz Amusement Co. of Atlanta, has been remodeled and re-equipped with sound and is now operating on a six day policy. Elmer Barfield, former manager of the Temple Theatre, Atlanta, is local manager. MISSISSIPPI Lexington — Work has begun on the remodeling of the Flower building for the Strand Enterprises Inc., of Memphis. The new house will have a seating capacity of 400 seats on the main floor with additional seats in the balcony. NORTH CAROLINA Albermarle — The Stanley Theatre, which has been under construction since February, when it was destroyed by fire, has been reopened. SOUTH CAROLINA Belton — Work is progressing rapidly on the remodeling and enlarging of the Belton Theatre, which will add more than 100 seats to the capacity of the house. W. A. Gray, manager of the theatre, is also installing new sound equipment. TENNESSEE Knoxville — New Mirrophonic sound was installed in the Tennessee Theatre recently by Manager Eugene Street. 20TH-FOX SHOOTS SCENES IN MIAMI Miami — Background shots for three 20th Century-Fox features have been made at Miami during past several months. William S. Darling, 20th Century-Fox art director; F. E. Johnson, business manager; Ed Hammeras, chief cameraman; Paul Mohn, assistant cameraman, and R. H. Gibson, gripman, were included among the studio representatives who were in Miami to secure these atmosphere takes. CORRECTION IN NAME BUT MEANING STANDS Dallas — In the regular advertisement of Texas Theatre Supply Co., referring to International seats, their word “Streemline,” was typographically mispelled as streamlined. The word was intended to be used correctly by them as regards “International Streemline Posture Chairs.” Whitham Ups Two Douglas, Ga. — Matt H. Whitham, manager of the Rivoli, has announced the promotion of two of the theatre’s employes. J. Paul Cummings, formerly chief projectionist, has been made assistant manager, and B. B. Gray, former doorman, promoted to projectionist. The Rivoli is a Martin Theatre. ATLANTA! CHARLOTTE E-i l-H o 2 o < A SIT-DOWN S) STRIKE The Fancy of Your Patrons and Cashier RS 70 B CHROMIUM CASHIER’S STOOL Revolving Spring Filled Seat and Padded Back — Stainless Steel Foot Rest Ring — Leather Upholstering in Various Colors. In the Modernization of the Theatre CHROMIUM FURNITURE HAS ALREADY BECOME ACCEPTED EQUIPMENT — THE CLEAN, DECORATIVE NEATNESS, THE SOUNDNESS OF CONSTRUCTION, AND RESTFUL COMFORT PAYS FOR ITSELF MANY TIMES IN ADDED BUSINESS — ITS ATTRACTIVENESS STIMULATES. DRESS UP YOUR LOBBY, FOYER, LOUNGE AND REST ROOMS THE LOGICAL PLACE TO PURCHASE YOUR EQUIPMENT AND SUPPLIES DALLAS MEMPHIS 3 M O r* M > 2 cn BOXOFFICE :: May 1, 1937. 131