Boxoffice (Apr-Jun 1937)

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Metro Plans Maximum of 52 Features; 201 Shorts Hollywood — Reflecting confidence that the excellent business conditions prevailing in the motion picture business will continue through the 1937-38 season, MetroGoldwyn-Mayer has announced a new high in photoplay production for that period, with a program that will include from 44 to 52 feature pictures and 201 short subjects. Announcement of Metro’s forthcoming program was made at Wednesday’s session of the company’s annual sales convention being held at the Ambassador Hotel this week. The short product will include 78 onereel pictures: 12 two-reelers and 104 issues of the newsreel, “News of Today.’’ Both features and shorts will be inclusive of product from the Hal Roach studios. Maintained, it was said, would be the high standard which brought such productions of the year just passed as "Good Earth,” “Captains Courageous,” “Romeo and Juliet,” “Camille,” “The Great Ziegfeld,” “After the Thin Man” and others. Among the Features Highlights of the feature product announcement include the following: Eleanor Powell and Nelson Eddy are to be starred in “Rosalie,” a musical play by William Anthony McGuire and Guy Bolton: music by George Gershwin and Sigmund Romberg. “Three Comrades,” Erich Maria Remarque’s companion piece to “All Quiet on the Western Front,” will offer Robert Taylor, Spencer Tracy and James Stewart. Jeanette MacDonald and Nelson Eddy will co-star in “The Girl of the Golden West,” as based on David Belasco’s play. Gable in Coveted Role Clark Gable has won the most coveted male role of the year, the star part in Robert Sherwood’s New York success, “Idiot’s Delight.” Three stars, Jean Harlow, Robert Taylor and Wallace Beery, will appear in the play, “Springtide,” by J. B. Priestley and George Billham. Jeanette MacDonald and Allan Jones are combined for “Firefly,” the musical opera by Otto Harbach and Rudolph Friml. Comedy melodrama centered about the Spanish civil war is the motif of “Spanish Omelette,” a Robert Montgomery vehicle. The stage road of 1845 across the plains provides the locale for “Stand Up and Fight,” a drama which will star Wallace Beery. William Powell and Myrna Loy will costar in an adaptation of Ferenc Molnar’s sparkling play, “Great Love.” One of the biggest productions, physically, of the year will be “Kim,” by Rudyard Kipling, co-starring Freddie Bartholomew and Robert Taylor. Jean Harlow. Robert Taylor and Spencer Tracy will co-star in “Tell It to the Marines.” Clark Gable will appear in a Norma Shearer Back to Metro Career Hollywood — Highlighting the convention luncheon at the M-G-M studio on Monday was the announcement by Louis B. Mayer, that Norma Shearer would resume her motio7i picture career. Introducing the star to the 260 delegates, Mayer added that he was proud Miss Shearer had decided to remain with the orgaiiization in which she rose to stardom. story of the Great North titled “The Great Canadian.” Clark Gable and Spencer Tracy will be presented in an aviation story, “Test Pilot,” by Lt. Commander Frank Wead. Jean Harlow is to star in a production titled “The Best Dressed Woman in Paris.” Crawford as “Lola Montez” Joan Crawford is to have an historical characterization, “Lola Montez,” famous charmer of the 1849 gold camps. Photoplay has been adapted from the book, “Heavenly Sinner,” by T. Everett Harre. A comedy-drama of modern marital disturbance is “Wedding Dress,” starring Robert Montgomery. Eleanor Powell will lead cff in an original musical production, “Hats in the Air,” by Dwight Taylor. “Merry Christmas” is a vehicle which has been written by Norman Krasna especially for Luise Rainer. William Powell and Myrna Loy will be seen in a third “Thin Man” story, titled “Return of the Thin Man.” Other story properties owned by MetroGoldwyn-Mayer from which productions will be chosen, include: “The American Flaggs,” by Kathleen Norris: “The Foundry,” by Albert Halper: “Pride and Prejudice,” by Jane Austen: “Anchor Man,” by Fannie Heaslip Lea: “As Thousands Cheer,” musical revue by Moss Hart and Irving Berlin: “Bright Girl,” by Vina Delmar: “Declasse,” by Zoe Akins: “The Distaff Side,” by John Van Druten: “The FarOff Hills,” by Lennox Robinson: “Goodbye, Mr. Chips,” by James Hilton: “The Harbourmaster,” by William McFee: “Her Excellency’s Tobacco Shop,” by Lazio BusFekete: “I’ve Married an Angel,” by Joseph Vazary: “Johann Strauss,” an original story:’ “La Tendresse,” by Henri Bataille: “A Lady Comes to Town,” by Clements Ripley: “Ma Pettengill,” by Harry Leon Wilson: “Merrily We Roll Along,” a musical by George Kaufman and Moss Hart: “Nancy Stair,” from the play by Eleanor McCarthy: “No Hero,” by J. P. Marquand: “Not Too Narrow Not Too Deep,” novel by R. Sale. Many Best Sellers “One Came Home,” by Grace Norton: “The Paradine Case,” play by Robert Hichens: “The Party,” play by Ivor Novello: “Presenting Lily Mars,” novel by Booth Tarkington: “Rennie Peddigoe,” novel by Booth Tarkington: “Rose of Algeria,” by Victor Herbert: “Sari,” Viennese operetta: “Sehoy Ahoy,” by Clements Ripley: “Silas Marner,” by George Eliot: “Timberline,” by Gene Fowler: “Tish,” by Mary Roberts Rinehart: “The Wind and the Rain,” by Merton Hodge: “A Couple of Quick Ones,” by Eric Hatch: “Pitcairn Island,” by Nordhoff and Hall: “The Red Mill,” Victor Herbert musical: “I Love You Again,” by Octavus Roy Cohen: “Pierre of the Plains,” by Edgar Selwyn: “All the Brothers Were Valiant,” by Ben Ames Williams: “Caprice,” by Dalton Trumbo: “Courthouse Square,” by Hamilton Basso: “The Four Marys,” by Fannie Heaslip Lea: “Green Grow the Lilacs,” by Lynn Riggs: “The French Quarter,” by Herbert Asbury: “Katinka,” an operetta by Otto Harbach and Rudolph Friml: “Race the Sun,” a novel by Dale Collins, and “Sea of Grass,” by Conrad Richter. Hungry conventionites, having concluded a business session at the Ambassador Hotel, are shown here as they troop into the Metro studios for luncheon on one of the sound stages. 8 BOXOFFICE :: May 8, 1937.