Boxoffice (Apr-Jun 1937)

^ IE A T T IL IE gOB and Helen Bender, down from Juneau, Alaska, and attending a Kiwanis convention in Spokane. Bob was formerly division manager for Fox in the N. W. and now is managing his father-in-law’s newspaper. Said father-in-law is governor of Alaska . . . Rubye Nix Zioncheck, wife of the late Marion A. Zioncheck, flying to Seattle for a couple of days before signing a movie contract . . . Roy C. Czerny, who owns the Kent Theatre, taking a vacation and spending his time in Chicago . . . A. G. Basil, in from Raymond . . . Ray Stumbo, in from Salem, Ore. . . . Harry Taylor, western division manager for National Screen, paying a visit to Jack Flannery . . . L. J. McGinley, smoking a pipe — claims it is a coronation idea . . . Paul Schwegler and Pete Higgins, making a trip to Vancouver, B. C. . . . Don Beckman, getting ready to open his Robin Hood resort on Hood Canal . . . Clarence Farrell, in from Ellenberg . . . J. T. Sheffield, president of Republic Pictures of the Northwest, making a trip to Portland, then on to Butte . . . Mrs. Daigler, lunching at the Rendezvous with Mrs. Tom Berry and Mrs. Brown of Edmonds. The Berrys own the theatre in Edmonds ... Ed Lamb, hosting twelve men at a crab supper at the Film Club . . . Junior Mercy, to Yakima for the weekend . . . Trevor Faulkner, in from Los Angeles to install new film-splicing equipment at the 20th-Pox exchange . . . Eddie Rivers, through with the mumps forever and back on the job . . . A1 Friedlander, here exploiting his picture, “Cloistered” . . . Charley Hardin and his dog, Pat, strolling along Filmrow. Charley has a checking service. And dame rumor has it there may be another surburban theatre built on the outskirts of Seattle. George Endert, who formerly operated the Uptown in Seattle, is going to open the Mission Theatre in Mount Vernon. The Mission has been closed for some time. Other houses in Mount Vernon are first run, so Endert will operate on a second run policy. He sold his Uptown to the Sterling chain. Mission will open around the first of June. Ollie Hartman, who takes care of the Roosevelt Theatre in Grand Coulee, announces that property has been bought in Electric City for the erection of another theatre. The Roosevelt is owned by the company building the Coulee Dam, and it is this same company that has bought the new property and will do the building. Hartman will handle operation and buying for both theatres. Johnny Smythe, for the past few years hooker at RKO exchange here, has been transferred to the Los Angeles branch in the same capacity. Successor to Johnny has not yet been named. Eddie Lamb is branch manager. There will be another theatre in South Tacoma very soon, according to plans now being drawn up. Brooks Murphy of Aberdeen is having the house built. Bill Dam, who announced his engagement recently, has now set the date for May 20. The name of the bride is Selma (Continued on next page) Exchange Unionization Precedes Theatre Drive ~~ — ■ ~ Seattle, Wash. — Seeking to complete H-E Ups Admission in 3 Spots Portland — Following the lead of Portland of a year ago, HamrickEvergreen houses in Seattle, Aberdeen and Hoquiam have upped their admission prices from 25 cents to 30 cents. This price prevails until 1 p. m. when admissions are raised another 5 cents to 6 p. m. Evening admissions remain at 40 cents. DENVER EXHIBITOR BUILDS BIG TURNOUT Denver — Clyde Anderson, manager of the Oriental Theatre, did a complete job in selling “One in a Million” to his patrons. Anderson used trailers freely, with records of songs from the film for the opening and closing of shows previous to the opening. Then as the spill began a huge telegram to be sent to Sonja Henie was spotted in the lobby so the patrons could sign. Through a tieup with Western Union the telegram will be delivered to Sonja in its original size, 5x8 feet. Anderson spotted cards in front of the boxoffice offering two passes to any customer who would catch the cashier failing to thank patrons for buying tickets. Each member of the staff wrote 20 postcards in their own handwriting to as many friends urging them to see the show. The business done by the film proved that carefully planned publicity will bring in the cash customers. McKENDRICK LEAVES GN FOR MONOGRAM Salt Lake City — Salt Lake Branch Manager W. W. McKendrick, who has served in this capacity for Grand National out of the local offices for some time past, has resigned to accept position of branch manager for the new Monogram exchange which opened in Salt Lake City May 1. Incidentally McKendrick became the very proud father of a baby girl (named LollaGay) a short time ago. Star Has Mishap Denver — Fifi D’Orsay suffered a near nervous breakdown on the stage of the Denver Theatre, during a personal appearance there. Miss D’Orsay lost her voice in the middle of a song, and failing in an attempt to make a speech, she fled from the stage in tears. A physician was summoned to the theatre, and was in attendance until the star regained composure sufficiently to make a performance at the following show. unionization of workers in the theatrical field, the lATSE and MPO have organized employes on the Seattle Filmrow and will shortly start a drive to organize ushers and doormen in all theatres, union officials stated. Poster, Shipping, Inspection, Signed Organization on Filmrow which has been in progress for some time affected more than 70 employes. Office workers were not involved. Handling the organization work were O. M. Jacobsen, international representative; Charles Crickmore, president of the stage employes local; Richard Crist, president of the motion picture operators local, and Basil Gray, stage employes business agent. To date, all shippers, assistant shippers, poster clerks and inspectresses have signed and paid their initial fee and the next meeting will be held as soon as a charter arrives from Washington. At this meeting officers will be elected and salary scales agreed upon. DANIEL L. WEAVER DIES AT HOSPITAL Spokane, Wash. — Daniel L. Weaver, 66, for some 47 years prominent in business here, died at the Sacred Heart Hospital last week. Weaver was born in Stockton, Cal., Oct. 21, 1871, and came to Spokane in April, 1890. He retired from active theatrical work in 1917 with the burning of the old Spokane Theatre, which he built for the Northwestern Theatrical Ass’n, of which he was secretary in association with John Cort of Seattle and Calvin Helig of Portland. Weaver and his associates also managed the Auditorium Theatre here at the peak of its success. The association refused at one time to sell for $1,000,000. PLUG KANSAS CENSORIAL REVOCATION Portland — All dailies plugged heavily the return by the Kansas censor board of the Wheeler episode to the current “March of Time,” with an increase in attendance. FILM... TRAILERS (SOUND OK SILENT) That Make Your Screen Your Best Advertising Medium! ©ATTENTION COMPELLING EFFECTS • QUICK — SURE SERVICE MOTION PICTURE SERVICE CO. O. L. KARSKI, Msrr. 12.5 Hyde St., San Francisco. Phone OKdway 9162 BOXOFFICE :: May 8, 1937. 47