Boxoffice (Apr-Jun 1937)

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Tri-States Deem Single Bills Feasible Qutstate Omaha — Basing his observations on results obtained in Tri-States’ theatres of the Omaha area, District Manager Evert R. Cummings believes exhibitors have more chance of successfully returning to single feature policies in the smaller and medium sized towns than in the larger cities where duals ai'e firmly established. Furthermore he is convinced that Omaha is doomed to continue as a double feature town unless a great change in sentiment sweeps over theatregoers here. An Example Most recent proof of this, he pointed out, was the situation faced by Tri-States when "Maytime” was started as a single feature at the Omaha a couple of weeks ago. Business the first day was bad and so many phone calls of protest were received that another feature was added two days later. Result was that the dual program did a big business. But at Fairbury, Hastings and Grand Island the single feature policy in TriStates’ A houses is working out gratifyingly well. A policy of a tri-weekly change was instituted in the three towns some weeks ago. Of the three, the Wednesday and Thursday change remains a dual bill. The other two changes are on the single-feature plan, which, incidentally, included a slight increase in admission prices. Cummings believes that a dual policy on one change is good business. First it caters to those persons who demand two pictures. Second it has its exploitation effects as a bargain offer. Small Towns Like Singles The patrons in the smaller towns like single features because they like to go to bed earlier and arise earlier than patrons in larger cities, Cummings says. The Orpheum, Tri-States’ largest Sioux City house, also has gone back to single features the first four days a week and duals the last three. SALES MEET CALLS 28 MIDWESTERNERS New York — Midwest area will send 28 delegates to the 20th-Fox annual sales convention held in Los Angeles four days, starting May 31, according to information from the company’s home office. Those slated to attend were Stanley J. Mayer, H. J. Gottlieb, A. Riegelman, E. P. O'Neil, Edward Canty and G. F. Hallowell. of Des Moines; Joseph M. Podoloff, Earl Lorentz, J. S. Cohan, W. G. Mussman, Louis Cohen, N. F. Hall, Harold Lyons, Paul Lindquist and William Clayton of Minneapolis: Joseph E. Scott, Fred C. Miller, Carl Reese, Harold J. Ironfield. R. A. Wagle and R. A. Buell of Omaha, and George W. Fuller, W. J. Kubitzki, Joseph E. Woodward, Charles Knickerbocker, Harold Kinser, M. A. Tanner, Charles D. Crawford, Kansas City. C0> mi A IIHII A\ J^RS. BEN HARDING, wife of the owner of the Council Bluffs Strand, died suddenly Sunday of a heart attack. Miss Louise Cotter, Brandeis exploiteer, has been on several shopping sprees lately in anticipation of her long-delayed vacation trip to California. Branch Manager D. V. McLucas of United Artists is signing his letters a new way: “Cord-UA-lly Yours.” Not bad. Dr. Frank E. Rider, tvho is replacing his fire-destroyed Crystal Theatre at Wauneta, Neb., is reported progressing loell on the construction by Western Theatre Supply. Robert Long, M-G-M auditor, is going over the local exchange’s books, while W. J. Campbell has just finished auditing at Grand National. Danny McCarthy, the United Artists salesmari. was sighted running around wearing a miner's cap, headlight and all. Manager McLucas is for it. ‘‘Maybe he can see a truck before he hits it next time,” said he. Although nobody asked for it, a correction is in order on last week's story about Tri-States’s changes. Manager Jimmy Schlatter of the Omaha went to the Sioux City Capitol, and Don Shane came here to the Orpheum as assistant from the same job at the Capitol. Your reporter got his companies mixed and had Schlatter going to the Sioux City Orpheum. Chief Barker Ted Mendenhall of Omaha Variety expects to receive the final financial report on the recent national convention by Saturday. Omaha was to be a meeting place for the Grand National clan. Jimmy Winn, western sales manager; Lou Levy, Des Moines manager; Don Woods, Minneapolis manager, and Russell Borg, Kansas City manager, were to meet here Friday and go on to the national convention opening in Los Angeles, May 16. Day Plans Another Bloomington, Wis. — Harry G. Day, who already has a house here, plans construction of a new 350-seat theatre at Darlington, Wis. Western Theatre Supply of Omaha is supplying equipment. BELDEN AIRDROME ENLARGED Belden. Neb. — A crew of Commercial Club members have enlarged the seating capacity of the outdoor Airdome Theatre here from 1,200 to 1,500. Free films will be presented each Tuesday evening starting May 4. The Parker, S. D.. municipal building recently leased by P. G. Estee and equipped as a modern 440-seaf theatre. Mr. Estee, who has operated the S. T. Theatre in Parker for the past 12 years, retains the smaller house but uses it only occasionally. Parker has a population of 1,225. IL 111 W C O ]IL M ^LEANING off the desk for the Hollywood jaunt finds Burt James, the pinch hitter for the next two weeks. Usual luck holds, with the unions calling a strike the day the Lincoln Boxoffice entourage gets under way. For Bob Livingston, am supposed to drop in at the El Capitan Theatre and see Matt Allen, who is Lloyd Bacon’s brother-inlaw. And Phil Goldstone, too, who once wanted Bob for a partner and Bob has always been sorry he didn’t get him. Here’s our hope that Harry Schiller enjoyed a grand opening with his Grand Theatre in Grand Island, and that by the time this is printed Eddie Forester has gone to that new job and it turns out a lulu. Ralph Blank came in after the news of the fatality of the Bank Night wounds ivhen croaking on Judge Messmore’s courtroom operating table in Beatrice. Seems they couldn’t get the lottery out — inflammation setting in by loay of four members of the state attorney general’s legal battery. New address until Thursday, May 13, Hollywood Knickerbocker Hotel. GEARED TO vSil special TRAILER (QUALITY AT A SPi ^whIch M ohe else rni vnc. cut approach. FILMACK TRAILER CO. 84 BOXOFFICE May 8, 1937.