Boxoffice (Apr-Jun 1937)

ID) A IIL IIL A T L. REYNOLDS, Louis Charnisky’s right hand man at the Rialto and Palace, who holds the title of treasurer, has joined the ranks of benedicts even though he is in his younger twenties. He was married to Miss Norma Bell Ball by the Rev. Graham Frank. The new location of Jefferson Amusement Co. at 3121/2 Harwood St. is now being remodeled. The entire floor is in repair with an air-conditioning system being installed and other innovations. Ed Blumenthal, of the new Monogram exchange and his salesman, Willard Young, motored to the annual sales convention of that company in Chicago this week. Incidentally, while these Monogram executives were out of the city, the local office was brightened with a new coat of paint. Floys Shaffer of Pope & Shaffer, theatre remodelers and decorators, says he has contracts for Melvyn Dodd’s new theatre at Malakoff; for C. F. Fain’s new Douglas Theatre at Livingston and for D. J. Hightower’s Texan Theatre at Ft. Worth. Ted Jones, district manager for the R. E. Griffith Theatre in New Mexico, was a Dallas visitor and Horace Falls, executive of Griffith Amusement Co., Oklahoma City, was expected for a visit this week. Wallace Rucker, GB representative, was transferred to the Oklahoma City office this week by John Franconi, sales manager for this territory. E. L. Black, who owns independent houses in Ardmore, Daingerfield and Den( Continued on page 92) IMPROVEMENTS FOR WOMETCO THEATRES Miami — Installation of a new Carrier air-conditioning system is in progress at the smart boulevard Wometco spot, the Mayfair. A similar system was installed earlier this season at the chain’s top location, the Lincoln, on Miami Beach’s most fashionable thoroughfare. New Western Electric sound has been put in at the chain’s Grove Theatre in Coconut Grove, making it the fourth house to be so equipped. Other Wometco spots having it are the Lincoln, Capitol and State. Other recent improvements in the houses under the Wometco banner have included installation of new sound equipment in the Mayfair and the Rosetta. Willbonks Returns Atlanta — Reynolds Willbanks, former Paramount film man, has rejoined the industry, after an absence from its ranks for several years, as salesman for Republic Pictures. Willbanks was formerly with the Atlanta Paramount office and later branch manager of the Charlotte office. FRANK MASSIE TO MANAGE Sylva, N. C. — The Lyric here, recently purchased by J. E. Massie and son, will be operated under the management of Frank Massie, the son. PRESENT AMATEURS AT EUNICE LIBERTY Eunice, La. — Manager J. C. Keller of the Liberty Theatre here has introduced student amateur contests on Saturday mornings, emceed by E. Frederick Savoy. Age limits are from three years up and cash prizes are awarded within four separate age groups. After a series of these contests, an elimination contest will be held at an evening show. JACK FARR TRANSFERRED Yorktown, Tex. — Jack A. Farr, manager of the Colonial in Bay City, has been transferred by the Long circuit to the managership of the Strand, here. iiLinniriLiE kock ^ED LEWIS, manager of the Princess, Texarkana, has recently installed a new sound system. It is reported that Mrs. B. Baradel, owner of the Ritz, McGehee, will build another theatre in that city. Among visitors this week were: R. V. McGinnis, New Theatre, Hope; Mr. and Mrs. K. K. King, Melba, Batesville; G. W. Barber jr., McCrory, McCrory; Frank Soule, auditor and Heck Everett, division manager, Republic Pictures; Mr. and Mrs. G. Sterling, Wright, Gurdon; H. E. Wheatley, Strand, Hot Springs. HOT WEATHER SPEEDS COOLING INSTALLATIONS Dallas — The rush of cooling installations is practically in full swing with the approach of hot weather, and Herber Bros, advise the following cooling sales and installations as made by that company. Complete air washer system including blower, washer, 5 h. p. motor, silent drives and deflectors for O. T. McGinley's Ritz Theatre at McGregor. An air washer system, similar to the McGregor job, but with a two speed motor for C. P. Logan's Palace Theatre at Meridian. S. G. Fry has purchased a complete air washer equipment for the Ritz at Wills Point. Mrs. C. W. Matson bought complete washer system for the Dixie at Caldwell. L. B. Brown has installed new deflectors in his cooling installation at the Regal at Gatesville. The Texas at Knox City, operated by Lee Smith, purchased a complete washer, blower, 5 h. p. motor and deflectors. A complete air washer was installed in the Palace at Plano. Two Tex-Rope drives and a screen were shipped to B. R. McLendon for his theatres at Stamps, Ark. and DeKalb, Tex. An ILG air conditioning and refrigeration equipment has been installed in the Southwestern Smelting and Refining Co. at Dallas. "FAIR TREATMENT AND ADEQUATE SERVICE ALWAYS" HERBER BROTHERS (THE PHOTO-TALKER CO.) 210 SOUTH HARWOOD DALLAS, TEXAS 88 BOXOFFICE May 8, 1937.