Boxoffice (Apr-Jun 1937)

A If IIL A MT A may 1 marked the close of sales drives in the various exchanges on the Row. And now after a slight relaxation, comes convention news, with “Leo” leading with the opening date May 2 at Ambassador, Los Angeles. A business deal completed this week on the Row loas the purchase of the two-story building at 150 Walton St. by the Wil-Kin Theatre Supply Corp. from the Fidelity Life Insurance Co. at a eost of $17,500. Seen on the Row this week for the first time in several months was Oscar Lam of the Lam Amusement Co., having just returned from a stay of several weeks in Hot Springs. George Heck of the General Register Co. is spending a few week in New York City. Filmrow’s Soft Ball Team is scheduled for two practice games before the opening of the Greater Atlanta Soft Ball Association leagues. Saturday, May 8, they will play Kirkwood Baptist at Kirkwood and Sunday, May 9, they will play the FourSquare Club at Piedmont Park. Weekly night games are being arranged with exhibition games scheduled for the weekends. Announcement has been received from Arlington, Ga., of the marriage of Henry Hatcher of the Garrett Theatre and Miss Lucille Lane of Blakely, Ga. The New Roxy Theatre, recently opened in Lithonia, Ga., by the Katz Amusement Co. held its formal reopening after being completely renovated, redecorated and reequipped. Manager Elmer Barfield has also installed a candy counter in the lobby which is presided over by his attractive young wife. Fred Jablex of the Princess Theatre, La Grange, Ga., was making the Row this week. Universal’s District Cartoon Drive ended with Charlotte coming in for first place, and Atlanta a close second. Cash prizes were awarded the winners. J . B. Hardy, exhibitor of Thomaston, Ga., was in town booking this week. Tallulah Bankhead, who appeared at the Erlanger Theatre Tuesday and Wednesday, May 4-5, in the successful stage play, “Reflected Glory,” was entertained lavishly by Atlanta society during her stay here. Acclaimed as the greatest southern actress of today, and daughter of Senator Bankhead, Alabama’s illustrious speaker, Atlanta and the south paid tribute to their own. USE VISUGRAPHIC TRAILERS of COMING ATTRACTIONS $1:2° EACH Plus Postage No Order Filled For Less Than Three (3) Trailers VIsugraphic Film Corp. P. O. Box 385 ATLANTA, GA. Louis B. Mayer, left, Metro vice-president, greets Charles E. Kessnich, district manager from Atlanta, on his arrival at the convention. CHARLOTTE OFFICE WINS METRO AWARD Hollywood — jBrutus Bishop of Charlotte, North Carolina, was presented the award for the best branch office results in the organization at the Tuesday session of the M-G-M convention here. Special awards for general meritorious service, comprising a lion’s head pin with a bar and one star, went to several delegates. A short address was given by Charles E. Kessnich, district manager from Atlanta. LEO PLAYS AT HOLLYWOOD CONVENTION It’s a three-way treat for Hippolite Arata, New Orleans booker — his first train journey, his first convention and his first time away from Nooawlins, suh. Louis Ingram, salesman from Atlanta, believes what he hears about southern California’s glorious climate. He was the only man in the party wearing a straw hat. Charles Kessnich’s crew are serving as body-guards to keep the Atlanta district manager from falling for the screen test gag and staying here. The addresses put in the little red book ten years ago aren’t much use in Hollywood today. Bill Zoellner, of Oklahoma City, tried four of his 1927 phone numbers— and three answers came in Spanish and one in Japanese. Walter Dunn, exploiteer at New Orleans, was a classmate of James Stewart at Princeton. They were both members of the Triangle Club. Dunn called on Stewart, who is ill at Hollywood Hospital, and they renewed old acquaintances. Eldon Briwa, New Orleans office manager and arch-foe of alimony, kept far, far away from the Metro lovelies at the station reception — the pietures might get back to New Orleans — and wife. Charles Kessnich never missed a dance at the Sunday affair. ONLY A SLOGAN "7^1^ / AN ACTUAL FACT / WItKIN 150-6 WALTON ST. ATLANTA, GA. EVERYTHING FOR THE THEATRE EXCEPT FILM 90 BOXOFFICE :: May 8, 1937.