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Our Hat Is Off to the Director of Adver
tising for He Has a Big Job on His Hands
Sales Manager
Producer
Exhibitor
He’s tough! Wants Coverage! Words roll past his ears like water oil a duck's back. He wants Results! He wonts the road property paved lor his men. Sates resistance broken down to a minimum! He wants his organization's advertising to appear in a publication that carries with it the CONFIDENCE OF ITS READERS. He's just one of the many the Director of Advertising has to keep happy!
He's cotd! Looks at everything from a doltar and cents viewpoint. He seldom says "Yes." Very often “No." He's hard to understand, because when he's satisfied he says nothing. It seems he is in the right mood when the PROFITS ROLL IN. The Director of Advertising knows that proper placement of advertising is a vital factor in keeping his superior in the pleasant mood.
He wants every picture sold as a SPECIAL, yet he raises cain if a picture is oversold. He has ideas, all of his own. Furnishing him with the proper data through the pages of the right trade publication is something ad heads lave tong enjoyed.
These are just three of the many problems that face the Director of Advertising. Yet with the proper knowledge of COVERAGE, READER INTEREST and RESPECT EOR PUBLICATION, the Director of Advertising finds that these are among his lesser difficulties, for he knows BOXOEFICE IS HIS SOLUTION!
3
I 1 I > f *
The Pulse of <he Motion Picture Industry
The Hi^rtOKAL fliM
PUBLISHED IN KVCH SICnONAL EDITIONS
Satisfies Everybody !
tyherever Thtu'\ Q Theatre—