Boxoffice (Apr-Jun 1937)

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CIILIEVIIEIILAMIO gAM REICHBLUM is making big preparations to enlarge and remodel his Columbia Theatre at East Liverpool. He has acquired the adjoining store room and will add 200 seats to his present 400 seating capacity. Work will be done in June with a temporary closing of the house. Cleveland Prepares Gala Fete for I. J. Schmertz Nat L. Lefton, Republic franchise owner, and S. P. Gorrel, sales manager, spent most of the week in Cincinnati and the southern territory. M. Belloni of the Brewster Theatre, Brewster, was one of few out-of-town visitors to Pilmrow last week. Samuel D. Shia jr., of the Old Trail, Saint Clairsville, was also spotted along the Row. Then there were the “regulars” including Joseph Walter Trunk of Youngstov/n, and the Akron contingent including Max Pederhar, Maurice Levin and R. E. Paulus. Col. Harry E. Long, Loew district manager who doubles as commander of the Variety American Legion Post No. 313, says that one of the Post’s activities is to send a Cleveland boy to camp for the summer. The Showmen’s Club composed of theatre managers and representatives of allied arts celebrated its recent reorganization last Wednesday with a buffet luncheon in its Film Bldg, club rooms . . . A1 Shulman plans to close the Penn Square Theatre, Cleveland, about the middle of June for the summer months, reopening in the fall with a continuation of his foreign film policy. CLEVE. CONTINGENT WILL ATTEND ALLIED Cleveland— About 25 Cleveland exhibitors will attend the national Allied convention in Milwaukee, according to present plans. Among those who have signified their intentions of being present at the conclave are: M. B. Horwitz of the Washington circuit; Henry Greenberger, Community circuit theatres; J. D. Kalafat, Associated theatres; Harry Horwitz, Olympia and New Broadway; Jack Shulman, Metropolitan, Cleveland; Utopia, Painesville and Lyric, Pairport Harbor; Oscar Stotter and Morris Berkowitz of the Ritz and Ambassador Amusement companies, George W. Erdmann, secretary, and Ernest Schwartz, president of the Cleveland MPEA. Soltz Succeeds Kiefer Pittsburgh — R. Soltz has purchased Charles Kiefer’s interest in the American Poster Supply Co., having assumed active interest this week. Cleveland — All of the success stories in the motion picture industry are not on the screen. Some of them actually occur, and Cleveland is now preparing to celebrate the success of one of ^ colony < whose record reads like a typical Hollywood scenario. On June 28, at the Beechmont Country Club, the many friends of Isidore J. Schmertz, branch manager of the local 20th Century-Pox exchange, will tender him a testimonial dinner celebrating his 30 consecutive years of service to the Fox Film Corp., its immediate predecessors and the present 20th Century-Pox Corp. Not only has Mr. Schmertz been connected with the Pox organization for 30 years without intermission, but his first job was with the company he now represents. In 1907 when Mr. Schmertz was only 16 years old, he got a job as office boy to (Continued on next page' I. J. Schmertz NATIONAL SERVICE 1 Always on the job — 24 hours of any day — to keep your theatre in operation. 2 Thousands of dollars' worth of service equipment available to exhibitors at no cost in cases of emergency. 3 Skilfully trained repair and service men in every branch, always ready for quick and reliable repairing of all equipment — using only GENUINE repair parts. 4 Ample stocks of merchandise — equipment, parts and supplies always on hand and ready for quick delivery. GENUINE PARTS for RELIABLE projector repairs are now available to exhibitors at a discount of 36 o 5 The personnel of each office as well as the factories whose merchandise we sell are highly trained specialists who stand ready to aid any exhibitor in the economical and dependable solution of every equipment problem. i WHERE ELSE CAN YOU FIND SUCH SERVICE? off factory list prices. Now you can no longer afford to run the risk of using FAKE PARTS. Demand the GENUINE or send your repair work to us. CLEVELAND 2112 Payne Avenue Phone; Prospect 4613 CINCINNATI 1637-39 Central Parkway Phone: Main 6581 PITTSBURGH 1721 Blvd of the Allies Phone: Grant 4630 DETROIT 2312-14 Cass Avenue Phone: Cadillac 2447 UlTinUMI THEATRE SVPPIT COMPART lull I'll I BOXOFnCE ;: May 29, 1937. 93