Boxoffice (Apr-Jun 1937)

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RKO in Talent Hunt Via Festival Wagon Chicago — As part of the celebration marking the 100th anniversary of the granting of a charter to Chicago, a tieup has been effected with RKO who will provide a screen test to the winner in a talent hunt. The talent contests will be supervised by a group traveling in a covered wagon to cities as far west as Omaha, east to Pittsburgh, north to Minneapolis and south to New Orleans. In each city local newspapers or civic organizations will be the sponsors of the contest. Entertainers on the prairie schooner will visit some 300 cities, will publicize the Carnival of Lakes Festival while on the tour. Winners of the contests will go to Chicago for semi-final tests in August, and the final winner will get a screen test at the RKO Hollywood studios. DEAL FOR "ECSTASY" IN NINETEEN HOUSES Chicago— An unusual deal, whereby 16 Essaness units and three independent theatres will play the film “Ecstasy” day and date for a minimum of one week was scheduled to get under way May 28, according to Samuel Cummins, head of Jewel Productions. Prints were to have been staggered at deluxe houses at two mile intervals, thus assuring a virtual blanketing of the city, something that hasn’t been done since Pox’s “Over the Hill” made history here many years ago. Lafayette Remodels St. Louis — ^The contract for alterations to the Lafayette Theatre operated by the St. Louis Amusement Co., has been awarded to the Morris L. Rosenblum Co. The work will cost about $2,000. Keeler Follows Jolson in Warner Exodus Hollywood — The Jolson family has made an en masse exodus from the Warner lot, with Ruby Keeler this week following her husband after obtaining a release from her contract. Jolson left a week ago, after a mutual settlement of his three-way acting-directing-writing contract on which he claimed he had done nothing since his appearance in “The Singing Kid” more than a year ago. Early this week Miss Keeler terminated her obligations to the company, although she had two pictures to go under her agreement. She is understood to have departed because of the lack of satisfactory a,ssignments, and is dickering with other majors for future film work. Film Council Meets (Continued from page 100) the previewing committee each Saturday morning through the courtesy of KMOX and the close cooperation that is obtained here from the local film exchange officials, Fred Wehrenberg, president of the local MPTO, and Miss L. Schofield of the local Film Board of Trade. Reviewed 1,293 Pictures The report of the general chairman of the reviewing committees, Mrs. John Franklin Noble, revealed that a total of 1,293 pictures were reviewed, including 544 features and 749 short subjects. Of the features 233 were found suitable for family bills, 107 for adults and young people and 203 for adults, while only one picture was not recommended. All of the short subjects were recommended. During the year 2,868 pictures were checked for the Saturday morning broadcasting of Family Night programs and a total of 1,135 weekly reports and bulletins were sent out giving the first-run theatres committees ratings. These went to various individuals and organizations. Combat Censorship Several additional neighborhood theatres were added to the cooperating group during the year. The owners and managers of these theatres confer with their neighborhood chairman from the Council in selecting pictures for inclusion on Family Night bills. Mrs. Arretus Franklin Burt, as chairman of the public relations committee, revealed in her report the Council’s opposition to the censorship bill at Jefferson City that was sponsored by Representative Hess. REMODELED MAJESTIC AT MONROE OPENED Monroe, Wis. — After a hectic course of remodeling, the Majestic Theatre in Monroe, was opened on Thursday, May 20. The house was being remodeled last March when the work was halted by a fire which partially destroyed work already done. Repairing the damage done as well as finishing the original job took until now to complete. EXCLUSIVE DISTRIBUTORS Chicago & Indianapolis Film Territories FOR MOTIOGRAPH MODEL HU DE LUXE PROJECTOR • Everything For the Theatre GUERCIO & BARTHEL CO. 008 So. WoDaKli Ave. CHICAGO GER BAR, Inc. 443 N. Illinois St. INDIANAFOni^ ^ KINEDROME, presented to the Milwaukee Museum in 1923 when the Theatorium was razed, has been placed on display by the institution. The machine was given to the museum by L. W. Orlove, who was then with the Saxe Theatres Corp. The Gayety Theatre here has gone in for sex films, current attraction being “Sms of Sex.” The Elite Amusement Corp., operators of the former Elite, local neighborhood house now the Roxy, has been dissolved. Heinz Roemheld, former orchestra conductor at the Alhambra Theatre here and now musica'l director at the Warner studio in Hollywood, was a recent visitor. He came to Milwaukee to bid his wife and two children good-bye before they sail for Europe. They were visitors to the city several weeks prior to Roemheld’s arrival. Lou Patz of Milwaukee coming to the GN convention at Hollywood on the train ate three orders of ham and eggs before he found out just what he was eating. The reason for this was a sign in the U. P. diner which read: “All you can eat free.” Charley Conway, treasurer of Fox’s Palace Theatre here, has been named manager of the circuit’s Miller, succeeding A. H. R. Miller. Floyd Bunker, chief of service at the Palace, succeeds Conway there as treasurer. Owen McKivett, manager of Warner’s Venetian Theatre, Racine, and Mrs. McKivett have left on a vacation to Hollywood. Harvey Buchaiian, Superior exhibitor, has been named a member of the new fiveman Wisconsin boxing commission by Gov. La Follette. BIG NEWS COMING SOON THE ALL NEW ALL FILM TRAVEL ON ROTATING SURFACES — NEW TYPE GYROSCOPIC FILTER — "DC" EXCITER SUPPLY — TWO-WAY HORN SYSTEM WITH CELLULAR HORN FOR HIGHS. PRICED FOR THE SMALL AND MEDIUM SIZED THEATRE BOXOFFICE :: May 29, 1937. 105