Boxoffice (Apr-Jun 1937)

ARK. rro WANTS POWER RATES CUT Frels Suit Begins (Continued from page 115) between them, both of which she claimed were turned down by Frels. Paul Scott, owner of the Varsity, a neighborhood Dallas theatre, was called by the plaintiff to explain as an expert the difference in drawing power between product offered by independent distributors and that of the major distributors, which were referred to as “the big eight.” On cross-questioning he admitted that some of the independent product had played to good business in some localities. Frels Takes Stand The plaintiff was on the stand Monday afternoon as Judge Atwell adjourned court for the day. On direct examination he explained that he had a franchise with RKO and that he had bought Paramount in advance of the selling season for one year after Jefferson entered Victoria but that other majors offered him only half of the product, reserving the other half for Jefferson. The next year Frels said he was unable to make any news deals with majors for Victoria. Frels attempted to show that even (Continued on page 119) SELERTH & HYMAN BUY N. O. PALACE New Orleans — The Palace Theatre property at the corner of Dauphine Iberville Sts., formerly operated as the Junior Orpheum and now under lease to a corporation operating a Negro theatre, has been sold to Sonnie Selerth and Harris Hyman jr. for $65,000 cash. The names of the purchasers do not appear in either the city directory or the telephone directory, and Filmrow is wondering just who the new owners are. The house, formerly a Greenwall theatre, was erected about 40 years ago by Henry Greenwall as a stock house at a cost of $150,000. The property situated in the heart of the business district one block from Canal St. is easily worth alone $100,000. The New Orleans Item published the real estate trandsfers containing the information, but killed it after the first edition. Neither the Times-Picayune or the States carried this particular transfer. The register of conveyances was reluctant to allow the representative of Boxoffice see the bill of sale. No information from the agents who conducted the sale could be obtained. Convention in Little Rock Draws Over 200; Cole Speaks Little Rock — Reduction of power rates to motion picture theatres and the formulation of more uniform provisions for applying such rates will be an important ITO of Arkansas program goal, it was announced Monday at the annual convention here. A committee of five was selected to carry on this work. They are: J. M. Ensor, J. F. Norman, B. V. McDougald, Robert Yancey and G. Sterling. More than 200 exhibitors and representatives of allied trades gathered for the Sunday-Monday meeting at the Marion Hotel here. “Wage Battle Via Legislation” Col. H. A. Cole, president of the Texas Allied unit and a member of the national Allied board, was the principal speaker at the Monday afternoon session. He warned the exhibitor against attempting to solve their problems individually. “The independent exhibitor is fighting only the symptoms of a disease, which is monopoly,” he said. “He will have to get at the roots of his troubles before results are seen.” These results. Cole contended, could come (Continued on page 124) ATLANTA! CHARLOTTE H I— I o o BUY NOW . Change From SINGLE to DOUBLE BEARING SPARE PARTS ASSURE YOU CONTINUOUS PERFORMANCE New Low Prices ON GENUINE and POWERS Parts AND YOU GET 36% DISCOUNT Manufactured by the Makers of Your Mechanisms. GENUINE SIMPLEX DOUBLE BEARING INTERMITTENT ^U/6 From List New Low Price $85.00 AN ADDITIONAL 5% DISCOUNT FOR CASH Your Discount 36% Prices Subject to Change Without Notice Net Cost to You $54.40 " to^^yseW theatre supply company place to SAYS I ■»■■ ■ PURCHASE YOUR GENUINE PARTS EQUIPMENT ARE THE PARTS TO BUY AND SUPPLIES DALLAS MEMPHIS SI o w r* M > 3 C/J BOXOFFICE :: May 29, 1937. 117