Boxoffice (Apr-Jun 1937)

Record Details:

Title:
Boxoffice
Date:
Apr-Jun 1937
Publisher:
Kansas City, Associated Publications
Volume:
Boxoffice (Apr-Jun 1937)
Leaf #:
000940
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
March 21, 2024
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are sometimes hard to face... but after ati they are facts ! EASTERN EDITION Covering New York, Albany, Philadelphia, Washington, and Buffalo Territories, MIDEAST EDITION Covering Detroit, Cleveland, Pittsburgh, Cincinnati Territories, CENTRAL EDITION Covering Chicago, St, Louis, Milwaukee, Indianapolis Territories. MIDWEST EDITION Covering Kansas City, Minneapolis, Des Moines, Omaha Territories. WESTERN EDITION Covering San Francisco, Los Angeles, Seattle, Portland, Salt Lake, Denver Territories. SOUTHERN EDITION Covering Dallas, Atlanta, Memphis, New Orleans, Charlotte, Oklahoma City Territories. NEW ENGLAND EDITION Covering Boston and New Haven Territories. S DVERTISING in BOXOFFICE, like radio advertising, offers SPOT COVERAGE. It is not necessary to advertise to Minneapolis, if you are out to sell Boston only. Nor is it necessary to sell Boston, if you are after business in San Francisco. We can give you National Advertising and coverage if you desire it. But if you don't want it: Use ONLY WHAT YOU WANT! Only in BOXOFFICE can you get this special sectional advertising that enables you to get the most for your money, whether you're advertising a projection machine, chairs, pictures or anything salable that the industry uses. Advertising in BOXOFFICE besides giving you a New Deal assures a Square Deal and full value for your money! It's a fact! TjMa The Pulse q^the Mqtion,Pictur^Indu^try NEW YORK: 551 Fifth Avenue KANSAS CITY: 4704 East Ninth St, CHICAGO: 908 So. Wabash Ave. HOLLYWOOD: 6404 Hollywood Blvd.