Boxoffice (Apr-Jun 1937)

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Single Bill Drive by Mutual Circuit Kansas City — A systematic bid for the patronage of those who dislike double features is to be made by Mutual Theatres, the independent group of seven Kansas City, Mo., houses operated by W. D. Fulton and Stanley Schwartz. In the Mutual advertisement May 28 the theatres announced that “it has come to our attention through repeated requests and suggestions of many discriminating patrons that there is a very considerable demand for carefully selected single feature programs. The nervous strain and reaction from sitting four and even five hours at a time is displeasing a large number of show-goers. Therefore, the Mutual Theatres are happy to be the first to systematically test the public’s opinion as expressed at the boxoffice. Please watch Mutual ads for meritorious single feature programs and be assured of a pleasing, well balanced show.” The Brookside, Southtown, Tivoli, Colonial, Strand, Mokan. and LaSalle will participate at various times and with various pictures, in the experiment with single bills. And it is an experiment, inasmuch as over 90 per cent of all programs offered by Kansas City theatres — first runs, subsequent runs; dowmtown houses, suburban houses — are double features. Several weeks go the Mutual Brookside announced an experiment with singles, but did not use any. One reason was the success of the house with a double bill, which (“Times Square Lady” and “Jungle Princess”) it kept on 18 days. MINNEAPOLIS (Continued from preceding page) advertising head, has just completed a tour of the Ruben circuit . . . Bill Sharten, Minneapolitan, long a Universal salesman here and now GN branch manager at Cleveland, is spending his vacation in the old home town and renewing acquaintances along Filmrow. From the Warner Bros, hranch here. Herb Blass, Eddie McElwaine, Warren Anderson, Joe Behan and Kelly Evidon will attend the regional booking and ad sales convention in Chicago at the Blackstone Hotel June 12 and 13. Hannah Pederson, smiling M-G-M information girl, is off for a vacation visit to the Grand Canyon and California . . . Gene Meredith of Warner Brothers is champing at the bit in anticipation of the opening of the bass fishing season. He’s one of Filmrow’s champion fishermen. “Nickey" Goldhamnier, RKO branch manager, speiit several days in southern Minnesota, helping to clean up contest contracts. S. D. Kane, Northwest Allied States executive secretary, scheduled to be a June benedict, will be one of the guests of honor at a stag at the Hotel Nicollet June 5. KAYCEE • Continued from page 79) Paramount returned from the Ozarks Monday everihig with real fish — 17 of them. They also brought back considerable sunshine, visible in their physiognomies. Izzy Beiser at Universal wasn’t eating much early this and late last week. He was saving up for some good home cooking. His family was due home after a three months’ absence. "Playdate changed from July 31!” ‘‘Today I'm a WIFE.” “I'm in 1th Heaven.” These and other crudely lettered but effective signs were found on her desk when she ivent back to work Tuesday by Lois Robinson, secretary to Booker M. A. Tanner at 20th Century-Fox. A string of old shows was tied to her chair, and there was a nosegay or two about. Miss Robinson became Mrs. Pahlman over the weekend. Martin Stone is living pretty high these days. The Screenland lad won first prize in the Continental Club’s candid camera contest. And no mean prize it is — four chicken dinners and a bottle of wine. Ed Rolsky of the National is having that Boxoffice picture of himself and Eleanore Whitney, Paramount player, ivhich was taken in "Variety Clubrooms recently, enlarged. When Mrs. Rolsky heard about it, she wanted a copy, just in case she needed it as evidence or something. Not all the good looking girls on Filmrow left town over the holiday, but the following did; Virginia Gaylord, RepublicMidwest, to her sister’s farm near Parsons, Kas. — and is she still gasping over the little cats, the young puppies, the two colts, the calves. What, no babies? Barbara Linden of Paramount, to St. Paul, Kas. Kay Griffith of Republic, to Omaha. Miss Hazel Ralph of Commonwealth to Hoisington, Kas. Warner Bros, and Metro offices have gone to a five-day week for the summer . . . Elmer Dillon, office manager and city salesman for Warner Bros., is on his two weeks’ vacation, Twentieth-Fox Conventioneers W. J. (Gus) Kubitzki, Charles D. Crawford and M. A. (Al) Hanner crashed the front page of the Los Angeles Examiner with their pictures printed by ribbing the weather man. They were shown with their coat collars turned up and their arms folded across their chests to keep warm. Cloudy skies gave them a cue for their prank. Tanner mailed a postcard to Boxoffice that he, Charley Knickerbocker and Crawford coincidentally visited their fathers in Los Angeles. Kansans Pay Mill Tax Kansas City — Kansas exhibitors began to collect the two mill tax tokens on Tuesday. Over in Missouri the house and senate have a joint committee working on their differences over the sales tax, which would double the present 1 per cent. Missouri’s “assembly” passed the all time record of 148 days for a regular session, set by the 1935 legislature, on June 4. On that date the present session had gone 149 days. Adjournment may come June 12. FORTY-SIX REGISTER FROM MIDWEST AREA Milwaukee — Registering at Allied’s naational convention here May 26, 27, 28 were 46 delegates from the five midwestern states of Iowa, Minnesota, Nebraska, North and South Dakota. Those attending were: From Iowa: E. W. Eastman, Grand, Eldora; V. F. Hageman, Palace, Waverley; Earl C. Potter, Fireman’s, New Hampton; H. E. Rethfield, Iowa, Bloomfield: C. H. Sartorius, Capitol, Hartley; Leo F. Wolcott, Neb. ATO, Eldora. From Minnesota: Ben Ashe, Berger Theatres, Minneapolis; George Carisch, Mohawk, St. Paul; Lyle Carisch, Wayzota, Wayzota; H. S. Dale, Garrick, St. Paul; Nathan and Sol Fisher, University and Campus theatres, Minneapolis; W. R. Frank, Franklin Amus. Co., Minneapolis; D. J. Gillman, R. K. Rixie Theatre, St. Paui; George Granstron, Grand View, St. Paul; Henry J. Greene, El Lago Theatre, Minneapolis; E. D. Hackleman, Grand, Cannon Falls; W. L. Hamilton, Princess, Minneapolis; J. E. Johnson, Lyceum, Deer River; C. W. Kaake, Doric, Duluth; Stanley D. Kane, Northwest Allied, Minneapolis: A. A. Kaplan, Hollywood, Minneapolis: S. G. Lebedoff, Homewood & Greenwood, Minneapolis: William Levy, Heights Theatre, Minneapolis; E. W. Linner, Auditorium, Stillwater; Roy McMann, Capitol Theatre, Superior; Paul Mans, New Lake Theatre, St. Paul; Frank Mantzke, Universal Films, Minneapolis: O. E. Maxwell, Western (Erpi), Minneapolis: F. C. McWilliams, Portage & Homes, Madison; Mark Morgan, Rivoli, Cedarburg; M. M. Naftalin, Elaine Elec. Prod. Corp., Minneapolis; E. L. Peaslee, Auditorium, Stillwater: G. P. Qualey, States, Lanesboro; Charles Rubenstein, Hollywood, Minneapolis; L. Rubenstein, Faust, St. Paul; W. A. Steffes, World Theatre, Minneapolis: Max Torodor, Minneapolis; Sol Torodor, Garden, St. Paul; Martin Weinberger, Dahlstrom and Weinberger, Minneapolis; O. C. Woempner, Franklin Amus. Co., Minneapolis; Sam Zuckman, Mounds, St. Paul. From Nebraska: M. Thompson. Riviera, St. Paul. Prom North Dakota: John Filler, Filler & Rex Theatres, Valley City. From South Dakota: Charles Hyde, Grand, Pierre. Helm to Steffes • Continued from page 80) wind up penalizing non-member competiting exhibitors. Former president Peaslee was elected vice-president. The organization selected the following directors: Roy McMinn, Duluth; Andy Anderson, Detroit Lakes; William Gowan, Ortonville; Don Buckley, Redwood Palls; Will Glaser, Faribault: David Gillman and George Granstrom, St. Paul; Oscar Woempner and Paul Man, Minneapolis: J. L. Anderson, Plankington, S. Dak.; and George Baker, Britton, S. Dak. Steffes and Peaslee also serve on the board. Paul Man is secretary-treasurer. S. D. Kane resigned. 82 BOXOFFICE :: June 5, 1937.