Boxoffice (Apr-Jun 1937)

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Malco Saenger Merger Joins Six in Two States Little Rock — M. S. McCord, secretarytreasurer of the Malco Theatres, Inc., with general offices in North Little Rock, has announced that the Malco-Saenger Theatres in Arkansas and the Richards-Lightman Theatres. Inc., which operates houses in Mississippi, have merged into the Richards-Lightman Theatre Corp. For Accounting Purposes The merger was brought about to bring a group of six houses in Arkansas and Mississippi towns which are owned jointly by Malco interests, headed by M. A. Lightman of Memphis, and the Saenger interests. headed by E. V. Richards of New Orleans, into one company for accounting purposes, McCord stated. Richards is president of the new company; Lightman is vice-president: N. L. Barter. New Orleans, secretary, and M. S. McCord, treasurer. The new transaction involves theatres at Hope, Helena and Pine Bluff, Ark., and at Columbus, Tupelo and West Point, Miss. Several Patrons Hurt in Theatre Blast Knoxville, Tenn. — The explosion of a homh in the Rialto Theatre here resulted in slight injuries to several patrons, and a panic in the theatre when scores stampeded to safety. Flames and flying metal from the improvised bomb, endangered dozens near the scene. It is believed the explosion was another in a series resulting from a labor war between rival factions in Knoxville theatres. Negro Theatre Planned Jackson, Miss. — Plans have been completed for the erection of a large new theatre for Negroes in Jackson. The house will be located on North Parish St., and will have a seating capacity of 1,000. Work is expected to begin at once. TERRITORY TOPICS ALABAMA Birmingham — Air conditioning equipment is being installed in the Strand Theatre here by the Wil-Kin Theatre Corp. at a cost of $5,000. Scottsboro — New air-cooling system has been completed in the Ritz Theatre here. GEORGIA Lawrenceville — New W. E. sound and new projection machines have been installed in the Colonial Theatre by Manager Branon, who has recently assumed managership of the house for George Gaston of Atlanta. Tennille — W. B. Smith, who recently purchased a building site here for the purpose of erecting a de luxe picture house, has announced that he expects to have everything in readiness for a July 1 opening. This will be Tennille’s first picture show. Winder — The Strand Theatre has undergone a complete renovation and redecorating program with new screen, and new lighting fixtures installed. NORTH CAROLINA Asheboro — A new neon marquee has just been erected on the Sunset Theatre by J. F. White jr., owner of the Sunset and Capitol theatres. Asheville— Installation of a $6,000 cooling system has has been completed in the (Continued on page 91) > H HH o < o K < O PEOPLE DEMAND COOL, COMFORT AND PLENTY OF CLEAN WHOLESOME AIR Let NATIONAL SIROCCO FANS Air Washers or Air Conditioning System Bring It To YOUR PATRONS and Big Year 'Round PROFITS Are Assured Made by the World's Largest and Oldest Manufacturers of Electric Ventilating Equipment EASY PAYMENT PLAN M O w f > PAYS FOR ITSELF OUT OF INCREASED PROFITS DALLAS THEATRE SUPPLY COMPANY ■u;i EVERY STORE NATIONAL R El IIUHI A LOCAL INSTITUTIOi PUTATION FOR R E L 1 A B 1. [;i N WITH E SER V THE LOGICAL PLACE TO PURCHASE YOUR EQUIPMENT AND SUPPLIES MEMPHIS 84 BOXOFFICE :: June 5, 1937,