Boxoffice (Apr-Jun 1937)

Cole Believes Regulatorij Measures Are Impending Dallas — Col. H. A. Cole, president of Allied Theatre Owners of Texas and vicepresident of Allied States Assn, commented on several important issues facing the industry and believes that at least three legislative moves to regulate it will be brought about soon. Col. Cole said he believes that H. R. No. 160, calling for a sweeping congressional investigation of the industry, will be acted on favorably in the house within the next few days. Faith in “Divorce” Bill He believes further that Allied’s move for a bill to divorce exhibitors from production will prove constitutional because of the recent ruling of the supreme court in the Lxiuisiana chain tax law which granted that state complete power to regulate the chain problem within its bounds. Col. Cole emphasized he has been against a chain theatre tax, but as a last resort — “if independent theatres are going to the wall they might as well go out with a bang” — if it proves necessary he will lead the fight for a chain theatre tax in Texas which would range from a nominal tax for one theatre up to $5 per seat. TAD SCREEN LINKS WITH NATT ASS'N Dallas — Officials of Tad Screen Advertising, Inc., announce the company has been appointed co-distributor for General Screen Advertising Inc., Wrigley Bldg., Chicago, which they say is the largest national screen association handling strictly national accounts. The other affiliation of GSA, it was said, are Alexander, Ray-Bell, Screen addettes and others. It was also announced that Ray Murrell has been appointed district manager for Tad in east and south Texas. I. A. Anderson, Tad secretary-treasurer, it was reported, would leave soon on an extended business trip through the midwest contacting district managers and large national accounts in that section. Get Monahans Site Monahans, Tex. — The OK Theatres, operating two houses in Monahans, has acquired a choice location on the main street, also a state highway, where a new fire-proof theatre will be constructed. The capacity will be ample to take care of the town’s growth for many years. The Korn circuit will then have three theatres in Monahans, charging admissions of 10s, 15c and 25c respectively. PERMIT FOR NEW THEATRE Orlando, Fla. — Central Theatres, Inc., has been granted a permit for the erection of a new motion picture theatre on west Church St. Hilgers Pays Visit While in America Dallas — Clair E. Hilgers, former Dallas film manager and now managing director of the French RKO Company, has been a popular visitor on Filmrow where he has many friends and was also a witness for the defense in the case of Rubin Frels against Jefferson Amusement Co. and several major distributors. Hilgers resigned as branch manager of 20th Century-Fox and sailed for France one year ago April 9 on his new RKO assignment, which covers France and North Africa. His family, which includes Mrs. Hilgers and three daughters, Betty Claire, June and Gloria, came to America with the film executive, dividing their time in Dallas, Ft. Worth, and with relatives in Sioux City, Iowa. Hilgers will join the RKO sales staff in Dallas on June 14 for a convention journey to the west coast and then will proceed to New York for his return to Paris. S A M T O W IE ^HE Popeye Clubs of the Uptown, Highland Park and Harlandale theatres have inaugurated a new giveaway on Saturdays. Co-sponsored by the Alamo Jewelry Co., the houses are awarding many nice useful gifts to the kiddies who belong to the club and attend the matinees each Saturday. ‘‘Sights of San Antonio,’’ a featurette, has been completed here by Associated Pictures of Hollywood. The Diamond Horseshoe Theatre on Soledad Street has closed for the summer months. It will reopen again this fall with a new stage play. Recent visitors: Bob Bauer, Laredo; David J. Young, Brownsville; Henri Filler, Corpus Christi, and H. C. Daniels, Crystal City and Seguin theatreman. Several professional acts were presented at the Municipal Auditorium during the public service home modernizing show recently. REMODEL TWO AT LITTLEFIELD, TEXAS Littlefield, Tex. — Remodeling of the Palace and Ritz theatres will take place the latter part of this month. Plans call for redecorating the foyers, lobbies and fronts of both buildings. New drapes will be hung and new carpet laid at the Palace, and cushion seats at the Ritz. The Ritz is expected to keep open every night during the summer months. It is now closed two nights a week. SUDAN GARDEN OPENING Sudan, Tex. — The new Garden Theatre construction is expected to be opened by June 15. The building is now complete with the exception of the decorating, installation of seats and equipment. BRENKERT New; LOW PROJECTION LAMP with 10" reflector increases patronage without increasing Cost. INTERNATIONAL CHAIRS They're quiet! No hinges — No squeaks. • BAUSCH & LOME Projection Lenses get true definition, contrast and brilliance that earns good will. Quality Merchandise — Priced Right TEXAS THEATRE SUPPLY CO., Inc. ’’Complete Theatre Eqiupment" 2010 JACKSON STREET — DALLAS, TEX. — PHONE 7-5510 86 BOXOFFICE :: June 5. 1937.