Boxoffice (Apr-Jun 1937)

Record Details:

Title:
Boxoffice
Date:
Apr-Jun 1937
Publisher:
Kansas City, Associated Publications
Volume:
Boxoffice (Apr-Jun 1937)
Leaf #:
000959
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
March 21, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

House Appeal is the result of a happy combination of many things — modern things. In its appearance; in the physical CASE HISTORY — This intimate illustration (one of several) will be used to describe the process and final results of an old theatre’s regeneration, through the use of modern materials. comfort and convenience it provides; in the efficiency and related refinement with which the modern theatre presents its programs to the public lie the reasons for its success. House Appeal is definitely a boxoffice attraction for every moving picture theatre. It can be realized only through the use of MODERN MATERIALS ... In this forthcoming (June 26th) Presenting What the present market oiiords and where to find it . . . How it may be (and is being) applied for best results . . . Ideas, innovations . . . articles and illustrations that inspire interest and define practical procedure in property improvement . . . What's new in modem equipment to enhance the public appeal of every size and class of theatre , . . and as usual, the announcements of many leading manufacturers and suppliers of materials who use BOXOFFICE exclusively to acquaint the issue, readers of will find many practical and profitable suggestions. "Modern Materials" is the major editorial theme. An exhibition of many things that contribute to House Appeal is being arranged for you in — atre owners with what they have to offer. n OD€Rn TH€flTR6 Hi a/ttct 1, ^ issue of 6th, 1937