Boxoffice (Apr-Jun 1937)

^ IE A T T IIL IE ^HE Northwest Film Club announces that it will maintain its regular hours during the summer months, but will be closed on Sundays and July 5. The club golf tournament will be held in July. The third annual Filmrow picnic for members and employes of all exchanges and aided by the distributors organization is scheduled sometime in August. All associate members are invited to participate in all the sports events. Herndon Edmond, manager of 20th Century-Fox in the Seattle district, made his debut on the air while attending the annual sales convention in Hollywood. When the “Hollywood in Person” program came on the air the traveling studio was parked in front of the cafe Paris on the studio lot. Various notables were introduced and interviewed and among them Herndon. After he said how much he was enjoying the convention he was asked “If you were going to make a date with a Hollywood star for tonight, which one would you choose, Mr. Edmond?” “Shirley Temple” was the prompt reply. Ed Kennedy on the sales staff of Grand National has been transferred from the local branch to the San Francisco office. His spot in Seattle has been filled by Charley Epperson. Oscar Paisley is building a 600-seaf house in Missoula, Mont. Theatre will be up-to-date and very much different from any other house in that part of the country. Roy and Adelaide Cooper accompanied by two of their daughters, Paula Lou and Susie, have left for a two or three weeks’ vacation in California. They will spend most of their time in the Yosemite Valley. Roy is general manager in charge of Sterling Chain theatres. Tiny Burnett, who for a great many years handled the baton for the Orpheum vaudeville houses in Seattle, is coming back to town for a couple of weeks’ stay. He will attend the bbth anniversary celebration of his mother and dad. Tiny for the past couple of years has been connected with the music department of Universal studios in Hollywood. Tony Hartford, formerly with Universal and Republic here, has joined the sales force of United Artists and will work out of the San Francisco office. Ben Fish, UA division head, made the appointment. Fish is at present in Seattle. Bill Hughart, in charge of the Salt LakeButte territory for Sheffield Republic, is on the Row here visiting old friends. Yes, Bill brought along his new bride. H. “Mac” McLeod and Bill Stober of National theatre went fishing. Bill bought a brand new outfit. Result of full day catch was a sardine for Bill and a goose egg for “Mac.” Paul Volkman, exhibitor from Wapato, is spending some time here. Whitey Merwin from Burlington is in the (Continued on next page) Zoning Infringement Rebuked Los Angeles — Indications that Fox West Coast subsequent run theatres are zealously guarding their Blue Book zoning setup against any infringements, is seen in the protest recently lodged by John Bertero, FWC attorney, with the M-G-M exchange, against alleged cut-rate admissions at Emil Umann’s recently opened Regina Theatre, on Wilshire Blvd. Letter alleges that passes, with a Ib-cent service charge, have been issued to the general public, and threatens to demand that Umann be set back to the IQ-cent break if the practice is not stopped. Zoning and code regulations have strict rules regarding the issuance of such passes to the general public. ^HE Rosebud Theatre, 1940 So. Central Ave., formerly directed by S. Y. Kush, has been taken over by Jack Chazan. The house has been remodeled, with a new front, installed by Jack Carr. Fred Levy has closed his Joy Theatre, San Diego, formerly the Avalon, for remodeling. The house will be reopened about June 15. House is a 400 seater, playing two changes a week. Republic’s home office representative, Frank Soule, is making his regular checkup on the local exchange. Soule came here from the Salt Lake City exchange. Spring house cleaning seems to be in the air. J. B. Sloat, Maynard Theatre, was in buying mops and scrub buckets prior to giving his house a thorough scrubbing. George Fink and Harry Goldfarb have taken over the operation of the Mexico Theatre, Main Street grind, which has been closed for some time. The pair recently sold out their interests in the New Sierra Theatre, Eagle Rock. Girls in the RKO exchange entertained at a belated dinner party in the exchange’s club room this week, for Rose Redbath Hazel, whose wedding last November has just been revealed. Mrs. Hazel will continue in her position with the billing department. F. R. Ward, who last March took over the operation of the Valley Theatre, Lancaster, made his first buying trip on the Row since the acquisition of the house. Don Mentor, former owner of the Valley, is now in San Francisco where he is in business for himself. Ted Kemper, booker for the U. S. Army motion picture service, is in town, booking for March Field, Bakersfield. Kemper, whose headquarters are in Seattle, has recently returned from a trip to Alaska. Plans for the second new theatre to be built in Mojave have been announced by I. Blum. House will be a 450 seater and should be ready for business about September 1. Charles Mize recently started work on his Mojave Theatre, which should open about July 15. Sam Pouros, Rex Theatre, Bakersfield, was host to a brother exhibitor, Nick Diamos, Diamos circuit, Phoenix, at Bakersfield last week. Extensive remodeling is now underway at Harry Holland’s Bishop Theatre, Bishop. Part of the redoing will include new rest rooms, offices, front and interior decorations. RKO’s Harry Cohen, district manager, has left for New York to attend product buying sessions and work with home office executives on pre-convention details. He will return with the New York convention delegates, thereby becoming the only representative from the Los Angeles exchange to get a break on the company’s slogan “Let’s Go to Hollywood.” L. W. Robbins, Scott’s Theatre, Huntington Beach, leaves soon with his two sons for an extended vacation trip to Colorado Springs, Colo., Robbins’ old home town. Trio will indulge in several side trips, including a visit to Gunnison for the trout fishing. On their return Mrs. Robbins will take a similar trip to her home state, Mississippi. Harry L. Nace, Arizona circuit operator, has announced plans for the construction of a de luxe 800-seaf theatre at Winslow, Ariz. Nace at present operates the Rialto at Winslow. Construction is set to begin at once. All Fox West Coast district and house managers from southern California, Arizona and Montana attended a one-day business session here, Wednesday, June 9, at the order of Charles P. Skouras, FWC head, who has just returned from New York. About 150 attended to discuss operations and production problems. Following a lb-day visit at the studios, Leo Blank, Warner Bros, midwest division manager, has returned to his offices in Chicago. H. H. Barsky has taken over the Brea Theatre, Brea, after it had been dark for several months. Barsky has set his opening for June 12. Alpine Theatre, Los Angeles, subsequent run house, which Barsky has been managing, will continue under his direction. Messenger and Montgomery, air conditioning experts, have just completed the installation of a complete heating and ven( Continued on next page) Special Film TRAILERS Advertising your oustonding pictures written up especially to suit your own theatre requirements will surely bring in better box office receipts. Silent or with music Quick Service MOTION PICTURE SERVICE CO. G. \j. KARSKI, Mgrr. 125 Hyde St., San Francisco. Phone ORdway 9162 50 BOXOFTICE :: June 12, 1937.