Boxoffice (Apr-Jun 1937)

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IIBI (0) S ir €) M JAMES CYR, Maine exhibitor who was booking in the district Friday of last week, is considering building a theatre in Madawaska, Me. Max Michaels has resigned as manager of the Park Theatre, which ivas recently added to the Harry Brandt circuit. Mrs. Edna Baer, secretary to Phil Seletsky at M. & P,, is leaving because of a forthcoming blessing. Burt McKenzie closed the roadshoio of “Captains Courageous” at the Colonial Theatre last Saturday at the end of the third week. The house now reverts to legit. Louis Lesser, former Century Pictures salesman, plans to open Taylors Ballroom Theatre in Hough’s Neck on Sunday. The Charles Morse circuit has transferred the Uptoivn in West Lynn to Al Perry. The house seats 700. Florence Scully, head of Selected Pictures, has established her exchange office at 50 Melrose St. Charles Iraelson is reopening his 400-seaf house at Wells Beach, Me. Tim Donahue, Columbia salesman, made (Continued on page 56) ROBBERS NOT SOLD ON DISSAUSIVE ADS Boston — “Crime Does Not Pay,” according to window cards and other advertising in the office of Specialty Pictures, Inc. “Crime Marches On ... To Its Doom,” reads the sign painted across the side of the neon-lighted sound truck, advertising the concern’s "Vanishing Gangster” feature, that is often parked across the street from the exchange. Stills in the Piedmont St. location show such scenes as the end of John Dillinger, Bonnie Parker and Clyde Barrow in the morgue, and other such shots depicting the relentlessness of the G-Men’s war on crime. Specialty Pictures, Inc., was robbed Friday of last week of a metal deposit box that contained a number of salesmen’s contracts and about nine dollars in currency. Police are working on clues. Ballyhoo Film New Haven — Roadshows on “Vanishing Gangsters,” together with the sound truck and other ballyhoo have been arranged by Specialty Pictures for the Strand and Strand-Palace, Bridgeport; State, Torrington; Colonial, Southington; Rialto, Stamford, and Strand, Wallingford. “GIRL SAID NO" ROADSHOWS JUNE 21 Boston — Grand National will roadshow “The Girl Said No” at the Shubert Theatre, beginning June 21. The legitimate house recently closed a road show of Columbia’s “Lost Horizon.” Edward Finney arrived in town last week to handle the publicity for the GN release. HOUSE HYGIENE BEGINS WITH AIR CONDITIONING Clean seats, clean carpets, clean washrooms, clean thetares generally — progressive showmen know only too well how they bolster boxoffice receipts. But all these are so much waste effort in a house not properly air-conditioned. With the approach of warm weather, particularly, air-conditioning is one of the "musts" of house sanitation — one of the comforts that patrons insist on. Whatever type of air-conditioning you may require, whatever price range you may be interested in — our engineer will be glad to make a survey of your theatre without charge. CAPITOL THEATRE SUPPLY COMPANY ^ NEW ENGLAND ORGANIZATION FOR NEW ENGLAND EXHIBITORS 28-30 PIEDMONT STREET • BOSTON, MASS. 54 BOXOFFICE :: June 12, 1937.