Boxoffice (Apr-Jun 1937)

gENOR FRIAS, who manages the Empress at Benavides, was in town recently calling upon the film exchanges and reported that he soon will remodel and put a new sound system in his south Texas showhouse. LatinAmerican Film Exchange, wider the guidance of J. J. Jimenez, has announced tivo new all-Spanish productions for current release. Albert Flores, clerk at Sackamuse, got that diploma recently when he graduated from Tech High School, which is a block from the Sack office. Jack Pickens Theatres, Inc., here has closed a deal for a lot 50x150 feet at Benavides, Tex. on which they ivill build a new theatre to seat 1,000. Treasurer Lawrence Miller and Engineer “Slim” Travis, both of the State Theatre, are enjoying their vacation touring the West coast . . . Miss Beulah Green, cashier at the same house, spent her resting time seeing the sights around Dallas recently. Emily Williams of the Interstate City offices likes to spend her weekends down in cool Corpus Christi. L. Earle Abel, former theatre organist, is reported very ill in a local hospital. BoxoFFicE wishes him a speedy recovery. Mrs. Birdie Powell, chief film inspector at Paramount exchange, is away on her vacation. Visitors; Carl Johnson, Arcadia, Floresville; Carl Anderka, Cozy, Orange Grove; B. F. Fordtran, Alamo, Bellville; Doctor Duran, Rio, San Diego; Fox Salesman Doug Rathbone, Dallas; Hugh Owen, Erpi, Dallas; Henry Sorensen and Harry Paul, Texas Theatre Supply Co., Dallas. Forest Dunlap of the Temple Seating Co., Temple Tex., was in the Alamo City recently J. G. LONG'S RITA AT PASADENA OPENED Pasedena, Tex. — The new Rita, in the circuit owned by J. G. Long, of Bay City, and under the management of J. J. Brown, opened recently with a formal program which included a concert by the local high school band. A large crowd attended the opening. This theatre, which is Pasadena’s first, was started more than a year ago by Douglas Rathbone who sold out to Long. Fire Damages Rialto Runge, Tex. — The new Rialto, opened by Hall Industries for only six days, was gutted in a Sunday afternoon fire. A matinee was in progress when part of the projection room burned. The fire was then thought to have been extinguished. It flared again during the night when the heavier damage was done. Attired in ten-gallon hats and Mickey Mouse sweaters, RKO’s distribution executives, en route to the company’s sales convention in Los Angeles, were the guests of Billy Rose at the Dallas Pan-American exposition. Left to right, Jules Levy, general sales manager; Billy Rose. Phil Reisman, foreign sales manager; Harriet Hoctor, dancing star; and Ned E. Depinet, RKO vice-president. W. B. BLANKENSHIP BEGINS BUILDING Levelland, Tex. — W. B. Blankenship, who is fast building a string of small town theatres around the Levelland territory, has begun construction on a new theatre at Goldsmith, booming oil town in Ector county. The Wallace theatres have discontinued all Bank Night drawings and announce that awards and records will be held intact pending further developments. LONG'S REX FRONT MODERNIZED Port Lavaca, Tex. — The lobby and front of J. G. Long’s Rex Theatre has been attractively painted in black and aluminum. ILIITTILIE KOCM J^ALPH NOBLE, resident manager of the Arkansas Amusement Corp., has announced that the company has purchased the property at 112-14 Main St. here and will erect a new film theatre, which will seat from 800 to 1,000 persons. The price of the property was not disclosed. 'The present structure, which has a 40-foot frontage, will be razed and a completely new building erected. The cost of the new house was not estimated. It is said that plans are also being considered for a new theatre in the 200 block on West Capitol Ave., where the company bought property several months ago when buildings on the site were destroyed by fire. The cost of this property amounted to $100,000. CORRECTIONS MADE IN GALVESTON LIST Dallas — We are indebted to A. Martini, city manager of the Interstate circuit in Galveston, for calling attention to an error in reporting recent theatre promotions in Galveston. Robert Oldfield is now house manager of the State; John Browning is house manager of the Queen and M. C. Williams is house manager of the Tremont. G. Martini was promoted from manager of the Queen to assistant city manager. Arlie Crites Upped Lubbock, Tex. — Arlie Crites of Chickasha has been promoted by Griffith Amusement Co., as city manager of the local Lindsey Theatres, Inc. Crites has been in the employ of Griffith for 14 years. PROGRAMS AND HERALDS That Aie DIFFERENT Made by the NEW PROCESS AT A PRICE you CAN AFFORD TO USE REGULARLY SEND US yOUR copy WE DO THE REST TEXAS THEATRICAL PRINTING CO. 2023 JACKSON ST. DALLAS, TEX. In the Heart oi Film Row Automatically you turn to an Electric switch when you want light. Automatically smart theatre operators think oi King when they want remodeling and decorating. King does the job right. Satisfied customers our best endorsement. Just completed. Strand Theatre, Jefferson, Tex. Rialto Theatre, Brownfield, Tex. PLANS FREE ON REMODELING JOBS KING SCENIC CO. — Since 1910 — 312V2 S. Harwood DALLAS 148 BOXOFFICE :: June 26, 1937.