Boxoffice (Apr-Jun 1939)

ment, and you know when they feel that way they are certainly going to visit us oftener. We can appreciate that in noting the increased patronage, too.” The colors in the Liberty’s new all-glass front are white in the marquee and in the vertical sign rising at one end — the latter having silhouetted blue lettering. There is a red band at the parquet, running upward adjacent to the sign. The new ticket booth has a base featuring three curved panels of satinol finish louvrex, a partition glass with directional pattern. RCA Service Head Ends West Coast Show Trip Completing a ten-day visit to the West Coast, Edward C. Cahill, RCA Service Manager, has returned to the Camden home office after attending the recent Hollywood showing of his company’s new line of sound reproducing equipment to a large group of studio directors, exhibitors, and projectionists. The Hollywood show was held under the supervision of James E. Francis, in charge of operations there, and A. E. Jackson, sales representative. During his coast visit Mr. Cahill discussed various technical problems and improved service technique and equipment with members of the Theatre Standardization Committee of the Academy of Motion Picture Arts and Sciences at a meeting in the film capital. He was accompanied by Adolph Goodman, Photophone service engineering specialist. Technical meetings for the company’s field engineering personnel were held in Hollywood, San Francisco and Seattle following introduction of the new equipment. Remember this: It’s always safer to buy an advertised product. At least you then know something about its quality without having to rely completely on what a salesman tells you. STAGGERED SEATING SOLVES A PROBLEM (Photo courtesy International Seat Corp.) An extra width (30-inch) seat at the end of each alternate row is a practical innovation for seating comfort employed by the Interstate Circuit in the beautiful new Lakewood Theatre, at Dallas, Tex. Realizing that some extremely large people attend their theatres, and taking into consideration the fact that in many instances two children or a parent and small child, might desire to sit together, the owners in collaboration with the seating manufacturer conceived the idea of using 30-inch chairs on the alternate rows of the stagger system, where the regular chairs were set one-half chair width from the aisle. This serves the dual purpose of maintaining a smooth even aisle line and also meeting the practical contingencies of comfort and better screen vision for the patrons. That they were correct in the assumption that their thoughtfulness in regard to comfortable seating would be appreciated has already been borne out by the many favorable comments they have received since the recent opening of the Lakewood. Interstate has now standardized on the stagger system of seating for all their houses. 412 PROSPECT AVE. N.E., GRAND RAPIDS, MICHIGAN ' BEST MODEL " 0 " PEE WEE SPOTLIGHT ...for short range, brilliant white or colored lighting effects. Aluminum castings and compact design (Hood 4i/2"x5"x21/2 ") afford lightest focused from 12 spot to 36 spread at 3 ft. Greater spread possible. Adequate ventilation. Durable black and silver wrinkle finish. Complete with asbestos cord, plug, mirror, lens, universal mounting bracket, gelatin holder, 3 sheets colored gelatin, less bulb, $4.75. 75-watt bulb, $1.25; 100-watt, 85c. 400-watt Best Spotlights, less bulb, $5. BEST DEVICES CO., 10516 Western Ave.. Cleveland, Ohio BOXOFFICE :: April 1, 1939 69