Boxoffice (Apr-Jun 1939)

JNCREASE YOUR Box Office Receipts and Patron Satisfaction by eliminating those disagreeable "crowd" odors such as: ODORS coming from foul breath, perspiration, infrequent bathing, adjoining toilets and washrooms, improperly circulated air, etc. Hundreds of theatre owners from Coast to Coast have found HOMOZONE to be the perfect solution to this perplexing every day problem. Entirely electrical in operation . . . uses no chemicals. No installation cost . . . plugs into any electrical outlet. Operates for less than lc a day! There is a HOMOZONE model for every size theatre and every budget. Prices start at $30.00. Let us tell you what HOMOZONE is doing for others and what it can do for you! WRITE TODAY! THE AUTOMATIC ELECTRICAL DEVICES CO. 324 East Third Street, Cincinnati, O. Largest Manufacturers of Ozone Machines in the World HOMOZONE AIR RE-VI TALIZER Carefully Built FOR CARELESS SERVICE Extra safety, that relieves care and worry about possible accidents, is built into Dayton Safety Ladders. Good materials, good workmanship, correct design assure you of the utmost safety and economy in a Dayton — the ORIGINAL safety ladden Dayton Safety Ladders are light and easy to carry. Straight back allows close work in comers or against walls. Moderately priced, in sizes 3 to 1G feet. Write Dept. MT — for full details. The Dayton Safety Ladder Co. 121-123 West Third St., Cincinnati, O. DAYTON Safety Ladder (Patented) • Send for our catalog No. 5 showing a complete line of fire extinguishers and accident prevention equipment. STRIKING (Photo courtesy Adler Sign Letter Company.) The Fox Theatre, in Sterling, Colorado, beautiful new house of the Fox Intermountain Theatres, Inc., achieves a happy medium of modern architecture and strikingly effective advertising display. As one enters the Fox, he is immediately impressed with the beauty of the foyer as he treads upon specially designed carpets laid over sponge rubber lining. Colorful tones give a feeling of warmth and comfort. In the center there is a beautiful rose-tinted mirror, and on either side staircases lead to restful and well-appointed lounging rooms and also the loge section on the mezzanine floor. Safety, comfort, beauty and permanence were watchwords in the construction o the Fox; safety in its fireproof construction, comfort in its air conditioning and seating equipment; beauty in its appointments and decorations, and permanence in the massive steel, concrete and masonry of its structure. The Fox is heralded to the passersby by a huge streamlined sign extending from the attractive marquee into the top of the tower 40 feet from the sidewalk. Eight hundred feet of fluorescent luminous tubing went into the making of the beautiful marquee. The sign is set against a background of cream terra cotta and flanked with glass brick. The marquee is equipped with 10-inch and 16-inch “streamline” slotted type silhouette letters, held in stainless steel supporting frames of glass-in-frame construction. The sign over the marquee is of the multi-deck type for the interchangeable use of slotted type letters. There is a single line of letters on the three sides of the marquee proper. Big, cushioned seats, the first of their type to be installed in any theatre of the United States and with more than ample width and leg room for genuine comfort, are installed in the auditorium, which has 850 seats on the main floor and 50 in the loges. The architect for this theatre was Walter H. Simon of Denver, Colo. Build and equip your theatre for Tomorrow. Houses built only for Today are liable to fade quickly. Plan ahead — with an architect. GamfMt COOLING THAT EARNS MONEY Advanced Equipment Modem Controls Plus Engineering ALL AT NEW LOW PRICES WRITE OR WIRE UNITED STATES AIR CONDITIONING CORP. Minneapolis • Minnesota TOUCH CONTROL Gives Greater Seat Comfort PEABODY CHAIRS ARE BUILT TO SERVE Peabody Chairs feature TOUCH CONTROL— perfectly balanced seats that at the slightest touch raise or lower as desired. Each seat is hung on Peabody's Improved Ball Socket Self-Cushioning Roller Bearing Hinges — hinges that are quiet, efficient and need little or no servicing for years. In addition to being a fine theatre chair mechanically, Peabody Chairs are beautifully designed with lasting comfort a well known feature. Write today for free Catalog-Folder on Peabody Theatre Chairs. PEABODY SEATING COMPANY Box 5 North Manchester, Ind. BOXOFFICE :: April 1, 1939 73