Boxoffice (Apr-Jun 1939)

KENTUCKY CIRCUIT CAPITALIZES COMFORT (Photo courtesy General Seating Company) The Columbia Amusement Company, of Paducah, recently completed an exceptionally fine little modern theatre — the Varsity, at Murray, Kentucky. As will be noted from this view of the Varsity’s auditorium, the physical comfort of picture patrons has been well provided for in all respects. The chairs are of the most popular modern type, with full upholstered, striped velour backs; spring edge, air cushioned seats upholstered in leatherette and velour; full ball-bearing, self compensating, noiseless brackets, permanently lubricated. The design of the modern aisle standards is striped to match the velour backs and curved hardwood arm rests are shaped to properly fit the arm. The aisle lights are specially designed to afford ample lighting of the aisle without distracting the attention of the patrons from the screen. BIG BEAM A practical and attractive emergency hand lamp, called the “Big Beam,” is being brought to the attention of theatre owners by U-C-Lite Mfg. Company, of Chicago. The lamp obtains its storage battery, making it independent of central power service for illumination. It is designed to cast a directed ray over 2,500 feet. Equipped with a quickly interchangeable floodlight lens, it diffuses this same great volume of light over a wide area. Besides its value in emergency, it provides a quicker method of locating lost articles in the auditorium than by ordinary flashlights. It illuminates dark and inaccessible places when cleaning the theatre floor, makes an excellent loading platform light for delivering and shipping scenery, and when used in multiples on a marquee roof, it creates an attractive advertising display for unusual features by casting upward angle beams in various designs. It can be recharged from any electrical source now used to charge batteries, and when it is equipped with a special dash type resistance switch which can be furnished, it will charge from the automobile engine while the car is being driven. Charging is simple because it isn’t necessary to touch the battery. The lamp head is equipped with a receptacle and the charging cord plug is merely inserted into it. Danger from acid corrosion and spillage is eliminated by a soft rubber reservoir which tightly seals in the vents when the container top of the lamp is in place. With two inexpensive accessories, a Hold Down and a Hold Down swivel fitting, the lamp can be speedily changed from a portable position to a stationary light, or vice versa. According to the manufacturer, the device will be distributed through leading theatre supply dealers. Too bad more lighting fixture manufacturers don’t display their wares properly to theatre men. This probably accounts for some of the lighting monstrosities we see in many of our modern theatres. power from a built-in INDEX OF ADVERTISING IN THE MODERN THEATRE SECTION A Adler Sign Letter Co 74 American Slat Corp 74 American Seating Co . 38 Automatic Devices Co 68 Automatic Electrical Devices Co 73 B Ballantyne Company Best Devices Co 74 69 c Celotex Corporation 74 Chase, L. C., & Co., Inc Third Cover Chicago Expansion Bolt Co 74 Colortone Sales Corp 72 D Da-Lite Screen Co., Inc 72 Dayton Safety Ladder Co 73 De-Fi Manufacturing Co 74 E Everbrite Electric Signs, Inc 67 G General Electric Co. (Air Conditioning) . . 37 General Electric Co. (Lighting) 59 General Electric Co. (Rectifiers) 71 General Seating Co 68 G-M Laboratories, Inc 72 Golde Manufacturing Co 74 H Hertner Electric Co 72 HeywoodWakefield Co 47 I Ideal Seating Co 50 International Projector Corp. . .Fourth Cover International Seat Corp 74 Irwin Seating Co 74 M Mohawk Carpet Mills, Inc 61 N National Carbon Co., Inc 60 National Super Service Co 67 P Peabody Seating Co 73 R RCA Manufacturing Co 45 Reynolds Manufacturing Co 69 s Smith, Alexander, & Sons Carpet Co 51 Strong Electric Corp 56 U Union Carbide & Carbon Corp 60 United States Gypsum Co 57 United States Rubber Co. . Second Cover & 54 Universal Stamping & Mfg. Co 74 U. S. Air Conditioning Corp 67-68-73-74 W Wagner Sign Service, Ine. Wood Conversion Co 56 55 BOXOFFICE :; April 1, 1939 75