Boxoffice (Apr-Jun 1939)

Record Details:

Title:
Boxoffice
Date:
Apr-Jun 1939
Publisher:
Kansas City, Associated Publications
Volume:
Boxoffice (Apr-Jun 1939)
Leaf #:
000172
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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That M-G-M Lion has a positive genius for delivering big shows for big holiday crowds — Thanksgiving it was "Out West With the Hardys" New Year's it was "Sweethearts" and now it's "Broadway Serenade"! GILDING THE EASTER LILY! We’re happy to give your patrons “BROADWAY SERENADE”, as sweet a holiday goldgetter as ever packed in the lads and lassies with their new Easter bonnets! “BROADWAY SERENADE” has heart appeal, eye appeal and ear appeal — romance, spectacle and music to lift the spectator from wintry doldrums to Springtime cheer! Hear! Hear! And speaking of M-Q-M’s Springtime hits: “IT’S HEY MONEY, MONEY AND A HA-CHA-CHA!” We have seen the new DR. KILDARE picture (“ Calling Dr. Kildare ”) and it’s a thrilling fulfillment of this series’ promise! We have seen the new HARDY FAMILY picture (“The Hardys Ride High’’) and when you see it you’ll agree with us that it’s their best yet! A riot of fun! We have seen “GOODBYE MR. CHIPS” from our production unit that made “Yank at Oxford” and “ The Citadel”, which won the N.Y. critics’ Best Picture of The Year award! It is sensational! And there’s Robert Taylor and Myrna Loy in “Lucky Night” — Claudette Colbert and James Stewart in “It’s A Wonderful World” — Johnny Weissmuller in “Tarzan” and a flock more. LOTS OF TALK in the papers about 1939-40 and M-G-M has big things in store for that, BUT before Sept. 1st rolls around you’re going to enjoy a merry Springtime and a Summer of gala M-G-M shows! SUMMER, WINTER, SPRING AND FALL-AND SUMMER AGAIN-EVERY SEASON IS FRIENDLY TO YOUR BOXOFFICE WHEN YOU DEPEND ON THE FRIENDLY COMPANY!