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It Was Terrific, Even Colossal
By RED KANN
Dodge City, Kas. — If the nation, by this time, is not “Dodge City-conscious,” Charlie Einfeld lost sleep and voice in a hopeless cause, and Warner went into the sock for an estimated $75,000 on the biggest single ballyhoo for a single film since “42nd Street.”
But the chances are all in the direction of a swell stunt, expertly planned and executed without a single, important hitch. The eastern contingent traveled beyond Dodge City to Syracuse and there hooked on two special cars to the so-called “glamour special” from the coast for a combined grand entry into the town. The special carried Warner studio police, horses, cowgirls, attractive girls, four assistant directors, a flock of Warner publicity men headed by Bob Taplinger and an array of Warner players and professional guests who had nothing to do with the picture but helped swell the star and player group into pretty formidable proportions. Who the players were is something the camera records to the right.
There were planes overhead, maybe as many as 40. There were cars beating their way into Dodge City over the roads. There was a premium on sleeping space and a wholesale business in army cots at the rate of a buck a cot with space to put them strictly the customers’ own worry. There were Kansas state police and many of them good-looking boys, at that; the governors of Kansas, New Mexico and Colorado and not getting nearly as much attention as the Hollywood crowd. There
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They Came , They Saw , They Conquered ; Just Like Caesar —
Partial camera record of the Warner stunt for “Dodge City.’’ Upper right is the Hollywood group which “kidnaped” Jack L. Warner from the Super Chief at Rio Puerco, N. M., and made him pose. On the platform are Alan Hale, Frances Robinson, Lya Lys, Gloria Dickson, Jane Wyman, Gilbert Roland and John Payne. Below, Frank McHugh, Big Chief Santa Fe, Slapsie Maxie Rosenbloom, Priscilla Lane, Errol Flynn, John Garfield, Warner, Rosemary Lane, Wayne Morris, Humphrey Bogart and a small part of S. Charles Einfeld. Front row: Leon Turrou, Hoot Gibson, Allan Jones, Ann Sheridan, Buck Jones, “Big Boy Williams, Joan Parker. Photograph below is a tram stop scene at Trinidad, Colo., showing typical crowds that met the Hollywood special, and, below that, part of the parade at Dodge City. To the left, is Master-of-Ceremonies Einfeld and Miss Sheridan.
BOXOFFICE April 8, 1939
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