Boxoffice (Apr-Jun 1939)

Record Details:

Title:
Boxoffice
Date:
Apr-Jun 1939
Publisher:
Kansas City, Associated Publications
Volume:
Boxoffice (Apr-Jun 1939)
Leaf #:
0001073
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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ARAMOUNT TO PRODUCE OWN SCREEN TRAILERS /lfter long study and serious deliberation . . . based on the fundamental idea of furnishing to theatres the best advance trailers that showmanship brains can devise and money can buy . . . Paramount has decided to make and distribute its own screen trailers, starting in January, 1940. We have long felt that no routine scheme of trailer production can satisfy the demands of theatres day in and day out. We have long felt that different types of pictures demand different trailer treatment. We feel that trailers should possess novelty and intense human interest . . . that they should reflect the SELLING angles inherent in the picture they are advertising. We feel that such trailers are the only kind that should be made . . . and that they should be forceful, intriguing and dramatic . . . short! The combined production resources of the entire studio will be available to turn out the type of trailer we have in mind . . . and it is for this reason that Paramount has decided that the task of making trailers should be concentrated within its own organization. At least two types of trailers will be available: DeLuxe trailer for the first-run theatre, and a second type of trailer specifically designed for the subsequent run and smaller theatres. The first NEW Paramountmade trailer distributed by Paramount — keyed to the NEW SELLING IDEAS — will be ready with the Paramount feature to be released January 5th, 1940.