Boxoffice (Apr-Jun 1939)

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Here's an important fact to remember — I lolly wood is now producing finer sound than ever before — because movie fans demand good sound. To properly reproduce it — and build up your business — install You wouldn’t use kerosene But are you using an oldfashioned sound system on modern movies? RCA Photophoiie Magic Voice of the Screen Let’s look at facts. You can l show the finest pictures in the world — but you’ll have empty seats in your theatre if the sound is poor. Because nowadays movie fans know good sound from bad -and patronize the theatre where listening is as much fun as looking. Hollywood knows this and that's why Hollywood puts such excellent sound on its films. But how about you — are you letting an outmoded sound system hurt your takes? It will pay vou to find out about the new RCA Photophone Magic Voice of the Screen. For here’s the equipment built for true reproduction of modern movie sound. It’s the tonic vour box office needs. And its low cost will surprise you, just as its many new features will delight vou. Fidl details from your RCA Photophone representative. Better sound means better box office — and RCA tubes mean better sound. RCA Photophone’s service organization has a low cost theatre service plan in which you'll he interested. —available at Low Cost to Theatres of Every Size! Only the New Magic Voice of the Screen offers all these Features! ^vc’.vojcf Obsolete equipment costs you money in more wnys than one! This splendid new equipment gives you full assurance of constant film speed by adding the amazing new Snock Proof Drive to the famous Rotary Stabilizer! Besides this great feature, the new Magic Voice brings you new styling, new protection. new convenience, new added reserve power and many other outstanding proofs that it's the best value you’ve ever seen! Ask your RCA Photophone representative for complete information.