Boxoffice (Apr-Jun 1939)

Page scan 0001218 from Boxoffice

Record Details:

Title:
Boxoffice
Date:
Apr-Jun 1939
Publisher:
Kansas City, Associated Publications
Volume:
Boxoffice (Apr-Jun 1939)
Leaf #:
0001218
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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SHORT but to the point let’s be frank about 1939-40! ■Virtue is its own reward! M"G-M has fought the battle of Shorts! The early 1939"’40 selling is convincing proof! Exhibitors are generously rewarding us today For a long established and unchanging policy of quality. We believed sincerely in the importance of Shorts — We know theatre operation from experience And we know that good Shorts help the entire show! We know they definitely help sell tickets too! And when other companies economized in quality — M'G'M refused to compromise its established policy! “If it’s worth making, it’s worth making right.” We have continually introduced new personalities, new ideas — With the most consistent short promotion in the industry. The result is that M-G-M is famous for its Shorts That’s why M-G-M today can say sincerely: “Let Short Subjects stand on their own merit!” CAR€Y WILSON'S Miracle "what do jaw OAILY sun . s»” Tfcli Unutua( PROMOTE! ( Samples shown at right ) Exhibitors now realize that the timeworn stock phrase “Also Selected Shorts” no longer suffices in presenting the broad range of M-G-M Shorts from the quirks of history to the quips of Benchley. Presaging a New Deal for Shorts, showmen, aroused to their merchandising possibilities and box office potentialities, staged for M-G-M’s nation-wide Shorts exploitation contest a mass demonstration of showmanship unequalled ,in Short Subject history.