Boxoffice (Apr-Jun 1947)

(Advertisement) 37ie LIQUID /vc/tcc/Mi betxMMtwuf wil/i /fa/ BITTER fiaiwi . . . POPSIT PLUS is acclaimed nationally as the leaderl It will pop MORE corn because every drop is used. The fact that it pours readily, measures accurately, eliminates all inconvenience at the popping machine and permits uninterrupted operations has won it preeminence in the seasoning field. For better flavored, quick selling popcorn all the time, use the liquid peanut oil seasoning with the "nose and eye appeal" — POPSIT PLUS1 Warehouse stocks available at — Boston, Providence, Pittsburgh, Cincinnati, Cleveland, Indianapolis, Detroit, Chicago, Des Moines, Kansas City, Omaha, Dallas, Denver, Portland, Seattle, Los Angeles. \ C.F.Simonin’s Sons, Inc. 8 l I S H t » E. TIOGA ST. PHIlADELPh Tues. Weather: Mild. — Harland Rankin, Plaza Theatre, Tilbury, Ont. General patronage. * * * Stage to Chino (RKO) — George O'Brien, Virginia Vale. This is another of RKO's reissues with George O'Brien, and brothers, he is surefire boxoffice attraction at our theatre. All of O'Brien's prints are new and the pictures seem just like new ones. We hope that George makes a comeback soon and puts out good westerns such as this one. Played Fri., Sat. Weather: Cold. — Dinkle, & Lemaster, Ken Theatre, Raceland, Ky. Rural and small town patronage. * REPUBLIC Affairs of Geraldine (Rep) — Jane Withers, James Lydon, Raymond Walburn. Zany programmer that got by on giveaway night. Weather: Rain. Played Wed. — W. F. Shelton, Louisburg Theatre, Louisburg, N. C. Rural and small town patronage. Murder in the Music Hall (Rep) — Vera Hruba Ralston, William Marshall, Helen Walker. Here is a picture that has a good mystery plot and some of the finest skating sequences I've ever shown, but I played it Fri., Sat., which was Murder in the Rialto. Ralston doesn't draw and neither does murder, so 1 paid top bracket for a top flop. Played Fri., Sat. Weather: Cold. — R. C. Walker, Rialto Theatre, Fruita, Colo. Rural patronage. * * 20TH CENTURY-FOX Black Beauty (20th-Fox) — Mona Freeman, Richard Denning, Evelyn Ankers. A real small town natural. I did big business with this one by putting it in school vacation week and running a Wednesday matinee. Not a big picture, but it's the type of show that cleans up here. Played Tues., Wed. Weather: Fair. — Arthur E. Phifield, Park Theatre, South Berwick, Me. Small town patronage. Home Sweet Homicide (20th-Fox) — Peggy Ann Garner, Randolph Scott, Lynn Bari. This (Continued on next page) fylailt Point? Users of POPSIT PLUS the liquid popcorn seasoning made from Peanut Oil, are not worried about flash point. POPSIT PLUS has a flash point over 650°F. and a fire point over 700°F. See Filmack's New PREVUE TRAILERS before signing your next Prevue contract. Write, wire or call us for FREE SAMPLE PREVUES of our New Service. FILMACK — 1328 S. Wabash Avenue, Chicago 5 Illinois. FILM/ICK gives QUICKEST SERVICE on SPECIAL TRAILERS THE OTHER DAY we received our "500.000th" letter commending Hygienic for its nowfamous educational picture "Mom and Dad." You would be surprised more by the contents of some of these letters than you possibly are over the vast number we receive . . . Girls tell us their problems. Boys tell us their troubles. Wives tell us their woes and husbands confide in us about their wives. Some of the grandest letters we receive are from mothers. They are the ones who have to raise the next generation and they are the most enthusiastic about the tremendous amount of good “Mom and Dad" is doing humanity . . . Hygienic productions and the rapidly increasing list of hundreds of exhibitors who have presented our attraction will frankly tell anyone it is a commercial picture and a successful boxoffice attraction. We just frankly say "It's making money — lots of money" and have it over with. Most people are engaged in their occupation, vocation or profession for that very purpose, yet we know and exhibitors who present "Mom and Dad" realize that it is doing a tremendous public service. "MOM AND DAD" — — MILES E. MILLS, county superintendent of schools over in Effingham, Illinois — an outstanding educator — wrote to the theatre manager there and among other things said, 'Mom and Dad' is unquestionably the most worthwhile film you have ever brought to our community. It portrays a God-given vision of common sense. The knowledge it brings to all leads toward a cleaner and better life. ‘Mom and Dad' is educationally sound and scientifically accurate. I am truthfully thankful that overflow crowds attended each performance. Not a day has passed since the showing of 'Mom and Dad' here but what I have had opportunity to discuss its value with some student or friend. I have no hesitancy in stating that ‘Mom and Dad' had a most wholesome influence upon our community. It will definitely and greatly assist us in lowering the rate of juvenile delinquency. I plead for its universal showing by theatres everywhere as a truly rare opportunity to render a public service unparalleled in the history of motion pictures." "MOM AND DAD" CHAS. F. MORRISON, motion picture in spector of Las Vegas, Nevada, wrote us, "In my many years as a police officer I have seen hundreds of pictures but ‘Mom and Dad' without a doubt is the finest picture I have ever seen." . . . Gladys Puckett, librarian up in Spokane, Wash., wrote, " ‘Mom and Dad' is a fine picture, intelligently done and dealing with a subject that needs to be presented to the people of America." . . . There simply is no end to the endorsement letters. We get some humorous ones, too. The other day we had one from West Virginia which said, “I saw your ‘Ma and Pa' show. It did me lots good. Please mail me your new book about Hi-Gene. I believe I got that stuff." "MOM AND DAD" AM SO LATE with this copy now BOXOFFICE will be raving mad, so will sign off, saying thanks to you wide-awake exhibs who have booked "Mom and Dad" already and you others who will eventually awaken to the importance of playing it as a distinct and genuine public service — even if it didn't make you a dime. And it won't make you a dime — but many dollars. — MARGE. Exhibitor sbook /t now! TheWorlds Most Am azinq Attraction ^dad ELLIOT FORBES ESSE OWENS WORLD-WIDE DISTRIBUTORS HYGIENIC PRODUCTIONS HOME OFFICES-HYGIENE BLDG.WI LMI NGT0N.0HI0 BRANCHES! LOS ANGELESCLEVELAND -TORONTOMEXICO CITY BOXOFFICE : : April 5, 1947 41