Boxoffice (Apr-Jun 1947)

Page scan 0001300 from Boxoffice

Record Details:

Title:
Boxoffice
Date:
Apr-Jun 1947
Publisher:
Kansas City, Associated Publications
Volume:
Boxoffice (Apr-Jun 1947)
Leaf #:
0001300
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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Lobby Ideas Laff week display used on “The Show-Off" by Rollie Stonebrook. Orpheum, Omaha. Keystone cop helped carry out the comedy idea. Advance setpiece for "California" at Malco Theatre, Memphis, was designed by Elliott Johnson, advertising director. Ballyhoo Right: Manager Mike Guttmann hired five -piece orchestra to call attention to "Alexander's Ragtime Band" at Century Theatre in Minneapolis. Band entertained crowds at busy corners. Left: "Stallion Road" ballyhoo for Bill Methe at the Roosevelt in Chicago. Had local riding club making its first spring ride down State street with banners plugging picture. Poster and Art Work At Paramount Theatre, Denver, this colorful front was designed by Bernie Hynes to exploit "Carnival in Costa Rica." T. W. Hanlon, State in Bridgton. Me., dusted off old Popeye cutout to publicize kid shows. This 24-sheet traffic-stopper in San Francisco was the idea of Jack Blumenfeld of the Orpheum. The film — "The Egg and I." Risilur - Kid -er 34 —54— BOXOFFICE Showmandiser :: May 31, 1947