Boxoffice (Apr-Jun 1948)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SAN FRANCISCO pox West Coast, in cooperation with the National Safety council, opened the nationwide Save a Life drive recently in Oakland. A series of 30-second reels which will be exhibited in theatres throughout the country, calling attention to the various ways of avoiding accidents, were previewed at the luncheon. Kenneth Kucera is the new manager of the State Theatre in Salinas, where he succeeds Robert Conner. He formerly was assistant manager of the Fox California Theatre in Salinas . . . Abe Berry, office manager of General Theatrical, became the father of a baby girl named Janet Ruth March 21 . . . George Milner, district booker for Fox West Coast, made a quick trip to Los Angeles . . . Faye Reader, publicist for Fox West Coast Theatres, has gone to New York. Lew Rosen, vice-president of Royal Amusements, Honolulu, is expected in town from New York shortly . . . Herbert Rosener, theatre owner and distributor, was in Los Angeles for a few diays . . . Arthur Unger, popcorn man, expects to go east shortly . . . Hulda McGinn returned to town for several days from her headquarters in the state capital. Gene Robinson, former receptionist for Robert L. Lippert Theatres and Blumenfeld Theatres, was married last weekend to Ralf Ryan of Peerless Electric . . . H. Neal East, Paramount branch manager, was home for a few days with a cold . . . Tom Gray is the new salesman at the local Paramount exchange, coming to the local office from Paramount in Los Angeles . . . Eddie Canty, new head booker at Paramount, hails from Buffalo, N. Y. A1 Adolph, former Monogram salesman, is now with the local Eagle Lion office . . . Paula and A1 Grubstick of Screen Guild have purchased a new home . . . Earl Williams, Royal Amusement, was down with a bad cold . . . Loretta Caveney is the new biller at United Artists . . . The B. F. Shearers celebrated their 17th wedding anniversary March 18. Katherine Forbes, author of the book, “Mama’s Bank Account,” from which the play and screen adaptation of “I Remember Mama” was taken, was guest at a dinner to meet the press. Following dinner Mrs. Forbes was taken to the screening room to see the film version for the first time . . . Jerry Colonna has been named Goldminer of 1948 by the ’49ers Association and will aid in plans for the 1948 Centennial to be held in Auburn May 14-16. New Ticket Developed For Reserved Seating SALT LAKE CITY — A revolutionary new reserved-seat ticket that is expected to eliminate shortages and time-consuming audits has been devised by a Salt Lake City theatreman. The ticket, called Speed-E-Chex, has been designed by Henry Ungerleider, secretarytreasurer of Intermountain Theatres, Inc., who claims it is “foolproof.” He has applied for a patent. The ticket is in two pieces, a window-type envelope and an insert which seals to the back of the envelope. The envelope has the usual data found on a theatre ticket, excepting that a window is cut out where the price usually is printed. Through the window is a big, bold word, VOID. The ticket is unsaleable and unusable in this condition. The envelopes are sorted and filed in the ticket rack in seat and row order. The serially numbered cash voucher sections are padded, by price class, in numerical order in each class, with each price having a different series of numbers and a different 'color. As each ticket is sold, the cash voucher section corresponding in price and color to the seat designation envelope is inserted in the envelope and sealed to the back thereof. The word VOID is thereby covered and the ticket validated. When the cashier is checked out, the difference between the opening and closing numbers of the cash voucher sections, in each price class, is computed and totaled. This, Ungerleider points out, does away with the usual ticket rack count. COMPLETELY NEW AND MODERN NOW SHOWING New Styling, New Comfort and Durability HEYWOOD-WAKEFIELD THEATRE CHAIRS Pacific Coj5f Distributors B.F. SHEARER COMPANY SEATTLE 2318 Second Ave ELIOT 8247 THEATRE EQUIPMENT SPECIALISTS PORTLAND • SAN FRANCISCO 1947 N W KEARNEY ATwatER 7543 . 243 golden Gate ave UNDERHILL 1816 LOS ANGELES 1964 South Vermont ROCHESTER 1 145 Lippert Circuit Opens Esquire in Fresno FRESNO, CALIF. — The new Esquire opened here March 27, occupying the old State Theatre Bldg., now remodeled at a cost of more than $100,000, as the latest link in the Robert L. Lippert chain. The property has been leased for 25 years by Lippert from the estate of the late L. L. Cory. Lippert declares this Esquire is the most modern theatre in his chain. New rocking-chair type seats have been installed in the loges section and are spaced from three to four inches wider than conventional theatre chairs. Drapes have been hung over the stage to prevent echoes from the sound equipment. NEW AIR CONDITIONING A new air conditioning system has been installed. Projection equipment includes water cooled carbon lamps to eliminate heat tinges in the film. The lobby has been recarpeted and redecorated. Inside the theatre a three-circuit system of colored lights in the ceiling, 130 feet long, has been installed. The women’s and men’s lounges have been completely redecorated as well as performers dressing rooms, the latter provided for personal appearances of stage, screen and other entertainers. To guard against possible power-shortage emergencies, a portable generator is being installed to provide independent lighting for the marquee and front. ROBERT CORBIN IS MANAGER Robert P. Corbin, manager, is a former manager of the Pantages in Los Angeles and of the Golden Gate in San Francisco. Before that he was district manager for Paramount Theatre in Detroit. He has been in the business for nearly 20 years. The site of the new Esquire is historical in Fresno show business. On it stood the old Barton Opera House, where stage stars appeared in the ’90s and on into the early part of this century. The house later became the Fresno, and then the Hippodrome. Finally the building was razed and Fox West Coast built the State which opened in 1928. To Build in Sausalito SAUSALITO, CALIF. — Plans for construction of a theatre at the Alto Wye have been revealed by the Blumenfeld interests, who operate theatres throughout Marin county. Abe Blumenfeld, partner in the circuit, said. Plans New Theatre BUENA PARK, CALIF.— W. D. Cannon announced he would start construction soon of a new theatre in Buena Park. 58 BOXOFFICE :: April 3, 1948