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SAN ANTONIO
pive drive-in theatres, the Alamo, Mission, San Pedro, Trail and Fredericksburg, played “Tycoon” day and date . . . Manager Norman Schwartz of the Aztec posted results of a presidential straw vote in his lobby. The theatre polled its patrons in connection with the showing of “The Presidential Year,” March of Time issue dealing with presidential candidates.
Chester Nunn is the new assistant manager at the Texas, succeeding Charles Wolf, who has taken over as manager of the Harlandale. Interstate neighborhood house . . . Sam Donahue and his orchestra played a four-night engagement at Sevenoaks . . . Jack Sparks, cowboy actor, and Jack Valles, film comedian, were in town recently.
Larocque DuBose, whose father Milton operates the Majestic in Cotulla, writes a weekly column for the Trinitonian, published by Trinity university here. Larocque is a student at the school . . . Herbert Myers, erstwhile manager of the old Wigwam here, celebrated his 50th birthday May 1.
Among the visitors in town were Edward Brady jr., whose father is Interstate manager in San Benito; W. F. Armstrong, Interstate booker for Mexican pictures, Dallas; Mrs. Marie Burkholder, Marine Theatre, Fort Theatre, Fort Worth; Dave J. Young and his son. Junior, Brownsville, and Raymond Ruenes, Victoria Teatro, Brownsville.
Bob Steele and his musical revue are scheduled for a split week engagement at
IN SMALL NEIGHBORHOOD THEATRES
DEVRVS are building audience satisfaction in theatres like the popular New Era at Harvey, 111.
IN THE LARGER METROPOLITAN
THEATRES
Pictured (left) is the palatial Mexican Teatro Juarez, one of the world's finer theatres using DeVry "12000 Series” theatre equipment to faithfully present the producer’s finest.
Study this sturdy projector pair pictured in the New Era Theatre’s tidy booth. Then realize that whether you are a metropolitan exhibitor or a neighborhood operator, you can now afford perfection in projection with DeVry’s ”12000 Series” theatre equipment.
..IS HELPING EXHIBITORS BUILD “BOX OFFICE"
In the display room of your theatre supply dealer... in the projection booths of many of the world’s finer theatres ... and in a daily increasing number of model drive-ins you can see DeVry "12000 Series” projectors and amplifiers, and DeVry in-car speakers, in action.
FOR THE PERFECT SHOW
Indoors or Out
DeVry
SHREVEPORT 72, LA. Alon Boyd 6015 Tulsa Avenue Telephone; 7-2941
DALLAS 1, TEXAS Associated Industries 306 S. Pearl Street Telephone: Riverside 6110
BOXOFFICE :: May 8, 1948