Boxoffice (Apr-Jun 1948)

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YOUR THEATRE CAN AND Sta4f> when you rely on THEATRE EQUIPMENT CO. for your equipment * FIRST to introduce Ideal Slide-Back Chairs in this territory * FIRST to introduce 70 ampere Mogul Lamps to drive-ins * FIRST to offer free advisory service on construction of drive-ins * FIRST to recommend the adoption of modified constant ramp height design for drive-ins * FIRST to suggest sodium lamps and fixtures for drive-in "moon-lite" illumination * FIRST to discover the advantages of resinous base paints for drive-in screen coating * FIRST to make use of corrugated aluminum for dynamic color design on drive-in tower fronts Visit the amazing Battle Creek Auto Theatre on Rt. 12, East of Battle Creek, Mich. FIRST IN THE COUNTRY IN DRIVE-IN SPEAKERS * First with cast aluminum housings * First with kapok cone speakers * First with a circuit arrangement for minimizing outages * First with Fiberglas acoustical insulation * First with a low impedence feeder system * First with theft resistant cables COMPLETE EQUIPMENT FOR THEATRES AND DRIVE-INS Watch for "BLACK MAGIC" 24-HOUR A DAY SERVICE Write for FREE LITERATURE Theatre Equipment Company AL BOUDOURIS Manager TOLEDO 2, OHIO DETROIT 26, MICH. CLEVELAND, OHIO 109 Michigan ^ 515 Charlevoix Bldg. 921 Guardian Bldg. AD. 8107 GA. 4319 SU. 4680 BOXOFFICE : : June 26, 1948 87