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showmanship in depth! We told the people who od family pictures to prove they really mean it by attending "The Trapp Family!”
CHANDISING In action
can do it— at no extra cost !
From the Manager of THE
Tower Theatre
©nly once before have I personally endorsed a motion picture. Your response to that recommendation was very gratifying.
I am proud now that our theatre has arranged to bring to you the World Premiere of a picture I unhesitatingly predict will become an all-time Milwaukee favorite.
It is the gay and dramatic story of a carefree young novice sent by her convent to help a bewildered father bring up his seven motherless children. She teaches them to sing — and when the family loses its great wealth, their unusual singing raises them from poverty to world acclaim.
It's all true — and in color, too.
This is delightful entertainment everyone in the family will surely love. Have a big family get-together — have a grand time together seeing
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All families of more than four people will be admitted at a special reduced price!
PREMIERE TONIGHT 8:30
Sponsored by the Better Films Council of Milwaukee County
TOWER THEATRE
North 27th and Wells Streets
Continuous Starting Tomorrow 1:30 MATINEES DAILY
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IN LIGHTS! On Milwaukee’s City Hall! Unprecedented in Industry History!
STEP NO. 9: Buy radio spots. (Exhibitors call them, most persuasive in years. )
STEP NO. 10: Effective “letter to the editor” by 20th branch manager. (See supplement.)
STEP NO. 11: Soundtrack album displays.
STEP NO. 12: Insert panel in all ads saying: “Have a big family get-together ! All families of more than four people admitted at special reduced price!” (See ad on these pages.)
STEP NO. 13: Opening night guests include Mayor, top military brass, disc jockeys, local TV personalities, contest winners, socially-prominent people, etc. — All with their families.
STEP NO. 14: For the first time— Lights on City Hall announcing premiere! TV, radio and newsreel coverage.