We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
PLANNED CARE OF SEATING
Continued from preceding page
necessary recovering more frequent. The daily amount of wear also probably keeps down the amount of dirt accumulation.
This reminds me of an incident down in the hills of West Virginia, when I attended a convention at Charleston. I recommended seat service — and they told me what they needed was “seats to fill the seats.”
Theatre seats should be vacuumed every four to six months. A portable hand-held vacuum cleaner is used. This applies to fabric seats, of course. All fabric parts should be thoroughly treated.
LEATHER EASY TO CLEAN
Leather type seats, since they are much easier to keep clean, should be gone over every 30 days with light strokes of a damp rag.
Deluxe houses used to have a scheduled program of maintenance, made possible by the large maintenance crews formerly employed. This might mean vacuuming seats once a week — but such procedures have been generally reduced, as labor conditions and costs have changed.
INSPECTION PROCEDURE
I would recommend a program of periodic inspection. Theatre seating is an expensive piece of furniture. Seats are what exhibitors are selling to their customers— and they should be kept in good selling condition.
Follow-through promptly after inspection is also very necessary. Inspection without action is useless.
Once one seat is badly damaged or broken, it acts like the proverbial rotten apple in the barrel — and seems to infect the others. Damaged seats seem to tend to multiply.
Many theatre owners make an inspec
For further information write
GRIGGS EQUIPMENT INC.
BELTON, TEXAS
’Push back is a registered trademark
tion by walking down the aisle — but the theatre is not lighted brightly enough for them to see what they should see — the condition of the seats, those that are dirty or torn. The typical owner is amazed when he really turns on the bright lights and sees the real condition.
The best way to do this is to take a
strong light, about a 300-watt bulb, on an extension cord. The light should be held by an assistant at about a height of eight feet, and a row by row inspection made of each seat, to see where the customers have to sit, and to see what they see. Just walking through the aisle, the owner would Continued on page 14
De Luxe Seating in Two New Houses
General Drive-In Corp.'s new shopping center Cinema Theatre, Daytona Beach, Fla.
De luxe seating arrangements with extra-wide chairs and very generous back-to-back spacing for maximum comfort and convenience to patrons are features of the growing string of shopping center theatres being built by General Drive-In Corp.
In two of its most recently opened theatres, the Cinema in the Bellair Plaza Shopping Center, Daytona, Beach, Fla., and the Cinema in the Bayshore Gardens Shopping Center, Sarasota, Fla., Griggs push-back
chairs were supplied by Capitol Motion Picture Supply of New York.
Both theatres seat 1,200, and both are very colorful with the chair frames finished in white and the seats and backs upholstered in cherry red Naugaweave, a newly created “breathing plastic” covering that has been developed especially for comfort in air-conditioned auditoriums.
Extra-wide spacing between the rows of seats provides 25 per cent more leg room than usual.
The circuit's new Cinema Theatre in a Sarasota, Fla., shopping center.
12
The MODERN THEATRE SECTION