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BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs are reported, ratings are added and averages revised. Computation is in terms of percentage in relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
Absent-Minded Professor, The (BV)
160
275
180
425
350
300
165
550
250
400
200
270
100
175
350
175
200
375
272
Alamo, The (UA)
140
200
120
250
140
200
300
250
500
320
300
300
300
160
200
250
250
246
Angry Silence, The (Valiant-Vitalite)
190
85
70
80
150
100
113
Atlantis, the Lost Continent (MGM)
100
200
100
125
105
100
80
150
120
145
220
131
Between Time and Eternity (U-I)
165
100
100
90
100
100
109
Beyond the Time Barrier (AIP)
105
85
90
100
125
80
100
98
Big Show, The (20th-Fox)
80
210
80
80
100
50
100
50
125
90
110
98
Black Sunday (AIP)
160
125
200
125
150
150
200
125
300
65
175
161
Breathless (F-A-W)
120
225
120
120
200
157
Cage of Evil (UA)
135
100
100
100
50
97
Circle of Deception (20th-Fox)
175
115
100
75
80
65
115
100
140
90
145
75
150
90
108
Days of Thrills & Laughter (20th-Fox)
120
85
100
100
90
175
112
Desert Attack (20th-Fox)
120
100
85
100
100
100
101
Entertainer, The (Cont'l)
13C
200
150
100
175
100
160
150
150
145
160
147
Esther and the King (20th-Fox)
125
125
110
225
90
125
160
130
125
115
100
135
140
100
175
100
125
100
80
126
Facts of Life, The (UA)
125
250
115
215
120
200
125
200
200
200
150
200
300
105
220
165
175
180
Ferry to Hong Kong (20th-Fox)
65
85
95
100
100
89
Fever in the Blood, A (WB)
150
115
85
80
110
110
100
95
90
125
65
90
90
135
90
75
100
Fiercest Heart, The (20th-Fox)
125
80
90
80
75
100
150
90
99
For Members Only (SR)
130
300
190
125
85
100
95
146
Foxhole in Cairo (Para)
90
100
100
75
100
70
85
90
89
Freckles (20th-Fox)
90
90
100
100
100
100
100
97
Gambler Wore a Gun, The (UA)
100
100
100
90
100
98
Goddess of Love, The (20th-Fox)
120
80
100
80
100
96
Gorgo (MGM)
135
175
140
120
150
150
275
125
105
115
200
100
135
80
95
140
100
138
Great Impostor, The (U-I)
150
375
190
95
120
150
115
200
150
150
200
110
115
195
130
100
159
Hand in Hand (Col)
120
100
100
200
175
100
175
133
Heroes Die Young (AA)
95
100
100
90
100
100
100
95
100
75
96
Hoodlum Priest, The (UA)
95
220
120
225
95
140
200
125
125
65
100
150
130
110
185
90
136
One-Eyed Jacks (Para)
170
200
160
225
100
80
325
130
150
250
125
160
120
195
200
173
Pleasure of His Company, The (Para)
160
125
210
175
170
168
Portrait of a Mobster (WB)
100
160
115
80
100
100
90
70
90
90
75
90
70
95
Private Property (Citation)
100
90
165
115
100
65
150
115
125
90
112
Raisin in the Sun, A (Col)
125
90
170
160
145
195
125
90
138
Return to Peyton Place (20th-Fox)
170
275
250
200
125
300
110
120
200
400
105
180
300
110
185
140
150
195
Savage Eye, The (Trans-Lux-Harrison)
175
200
115
100
150
175
250
166
Secret Partner, The (MGM)
130
90
165
100
100
100
50
80
125
80
100
70
99
Secret Ways, The (U-I)
100
85
100
90
120
135
80
101
Trapp Family, The (20th-Fox)
200
90
85
125
100
300
120
120
142
Tunes of Glory (Lopert)
150
200
160
85
115
300
175
150
200
140
250
300
185
Two Loves (MGM)
150
125
100
110
50
100
190
118
Young Savages, The (UA)
120
225
100
200
85
200
150
140
100
215
135
125
100
90
90
190
100
80
136
1
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1
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1
mm
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I
TOP HITS
OF
THE WEEK
Individual runs, not an average. Pictures with less than five runs do not appear in the chart above.
1. Return to Peyton Place (20th-Fox)
Milwaukee 300
2. Last Sunset, The (U-l)
Chicago 215
3. David and Goliath (AA) Kansas City
.175
4. Pleasure of His Company, The (Para)
New York 175
5. Master of the World (AIP)
Los Angeles 150
6. Tunes of Glory (Lopert)
Milwaukee 150
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