Boxoffice (Apr-Jun 1961)

r NO ONEABSOLUTELY NO ONESEATED DURING THE LAST 13 MINUTES! , THE RED DANGER WARNING LIGHT will key the vigorous advertising, publicity and exploitation campaign which is being employed to make THE NAKED EDGE a sensational audience pleascr and, thereby, a sensational money-maker. Everything we can do with this device to direct public attention to, curiosity in and discussion about this enormously intriguing shocker will be done, and no one surpasses United Artists when it comes to making the machinery of publicity pay. We know we can do it! We respectfully solicit your help by asking you to close your doors to the public during the final 13 minutes of the picture. The Press Book will suggest to you how you can exploit this into highly satisfactory returns — in audience reaction, in word-of-mouth and in box-office results. The campaign will not, of course, be limited to the warning device alone, because . . . THE NAKED EDGE has everything it needs to make it one of the year's most powerful box-office contenders! The screenplay is by JOSEPH STEFANO who brought PSYCHO to the screen! Its magnificent cast is headed by GARY COOPER und DEBORAH KERR. It was directed by MICHAEL ANDERSON who directed AROUND THE WORLD IN SO DA YS Its impressive supporting cast includes ERIC PORTMAN, DIANE CILENTO. HERMIONE GINGOLD, PETER CUSHING and MICHAEL WILDING. It is a WALTER SELTZER-GEORGE GLASS production, adapted from the Max Ehrlich best-seller First Train to Babylon. It's a UNITED ARTISTS Release! This Red Light DANGERUNBEARABLE SUSPENSE! When it begins to blink in the lobby it means that the jolting, shocking final 13 minutes of THE NAKED EDGE has begun. No one ABSOLUTELY NO ONE will be admitted when the light is on! THE ft NAked EDGE R ONLY THE MAN WHO WROTE "PSYCHO ' COULD JOLT YOU LIKE THIS!