We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
A PRODUCER TAKES TO 'THE ROAD'
To Conduct a Series of Merchandising Forums
Completed Tuesday (27), the merchandising tour headed by Irwin Allen, producer-director, covered 11 key exchange cities from coast to coast and was attended by an estimated 2,000 theatremen. Allen presented kits containing the pressbook and other special material for point-of-sale use in promoting “Voyage to the Bottom of the Sea,” and in outlining the campaign the 20th Century-Fox advertising-publicity department had developed for this film. At every one of these gatherings, 20th-Fox field exploitation men and branch heads were present and, at some, there were executives from the home office. In Kansas City Friday (23), Allen expressed great satisfaction with the turnout of exhibitors at these forums and the interest and enthusiasm shown therein.
JinemaSco, ! IfOlOR it DEluyA|
B I
L *.
FIRST ROW (photo at left): Irwin Allen, producer-director of “Voyage at the Bottom of the Sea,” opens the kick-off merchandising meeting at Philadelphia; (photo at right) : Allen addresses the assemblage at Boston.
SECOND ROW (photo at left) : On the dais at Philadelphia: Nat Rosen, Pittsburgh 20th-Fox branch manager; Sam Diamond. Philadelphia branch manager; Allen; David Milgram, Fox Theatre, Philadelphia; and A1 Gail, assistant to Allen; (photo at right): At Boston meeting: Bennett Goldstein, New Haven branch manager; John Wilhelm, Albany branch manager; Clayton Pantages, home office executive; A1 Levy, Boston branch
manager; Ray Schmertz, Cleveland branch manager; and John Peckos, Boston sales manager.
THIRD ROW (photo at left) : Ted Solomon, president of Gulf States Theatres, congratulates Allen at New Orleans meeting; W. A. Briant, New Orleans branch manager is at right; (photo at right) : Receiving Allen’s advertising kits from a “Voyage” mermaid in New Orleans (1. to r.) : Ed Ludman, president, United Theatres, Inc.; Earl Kroper, booker United Theatres; Anita Gibson, head booker, 20th-Fox branch, New Orleans; Clair Woods, general manager, United Theatres; and Bert Kiern, owner, Happy Hour Theatre, New Orleans.
BOXOFFICE June 26, 1961
19