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MAY 7, 1962
F EW, IF ANY, appointments in a theatre contribute more to an atmosphere of elegance and luxury or offer greater comfort to the patron than carpeting and seating.
As the theatregoer enters the lobby or lounge and steps upon the cushioned thick carpet he senses, even if subconsciously, the comfort it offers in contrast to the hard sidewalk outside and that here, indeed, is a place of gracious living.
Passing on into the auditorium the patron is shown to his seat and finds another source of comfort and pleasure. The new theatre chairs offer many fine features — posture-fitting design, spring cushion and back, lush upholstery, padded and double arm rests, retractable or pop-up cushions, to name only a few.
Seating arrangements in all new theatres are on wide centers, an average of about 40 inches, and on important phase of all theatre updating is the respacing of chairs on wider centers to provide non-cramped seating and ease of passage.
Informal seating in lobbies and lounges tends toward the light and modern settees and chairs and many delightful styles are available on the market. In many cases, such furniture is custom-made, however, such as the interesting super-sofa which seats 80 persons in the lounge of the Beekman Theatre, New York City. (Page 11.)
Most unusual is the informal seating in the auditorium of the new Studio Theatre in Kansas City, Mo., which is also pictured on page 11. Because the theatre has a screen at one end and a stage at the other, director chairs are used so that they may be reversed on occasion.
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Ingenious Seating Plan tor All-Purpose Theatre 6
Movies Return to Kansas City Showcase 10
Informal Seating for More Than 80 Persons in Beekman Lounge.... 11
Drive-In Screen Light Spills Over Into Old Mexico 13
Make More Sales — Automatically William G. Meeder 14
Tie-In Opportunities in 250th Candy Anniversary 18
Comfortable Seating Big Feature of Remodeling 20
Three Executives Move Up at Vendo in Recent Changes 22
All Eyes Are on the Screen Wesley Trout 23
Little Rock to Get a New Twin Drive-In 28
National Speaker Reconing Co. to Enter Distribution Field 33
They're Rolling in the Aisles — Bowlers, That Is 34
DEPARTMENTS
Refreshment Service
14
Readers' Service Bureau
... 35
Projection and Sound..
23
Advertisers' Index
... 35
Literature
29
About People and Product
... 36
New
Equipment
and Developments 30
I. L. THATCHER, Managing Editor
The MODERN THEATRE Section of BOXOFFICE is included in the first issue of eoch month. Editorial or general business correspondence should be addressed to Associoted Publications, 825 Van Brunt Blvd., Kansas City 24, Mo. Wesley Trout, Technical Editor; Eastern Representotive: D. M. Mersereau, 1270 Sixth Ave., Rockefeller Center, New York 20, N. Y.; Central Representatives: Louis Didier, Jock Broderick, 5809 N. Lincoln, Chicogo 45, III., Western Representative; Wettstein, Nowell & Johnson, Inc., 672 Lofayette Ploce, Los Angeles 5. Colif.