Boxoffice (Apr-Jun 1962)

INGENIOUS SEATING PLAN Continued from preceding page wood-Wakefield “Encore,” but the end standard was especially designed by the architect. It is of rigidized steel in a random wood grain pattern with a gold epoxy finish. The seat cushion is a de luxe coil spring model with a foam rubber pad. UpholsteiT is a gold, long-pile mohair. For the exhibition of motion pictures, the Fisher has a vertically flown, 50-foot widescreen which is permanently stored overhead in front of the proscenium arch and drops down when needed, thus allowing hard -ticket showings of spectacular presentations during the summer months. Projection and sound equipment was pro vided for 35mm widescreen, 35mm CinemaScope and 70mm films. In the main, auditorium walls are faced with hand-selected wood panels in an extremely simple pattern, with the panels being properly angled for acoustic sound reflective purposes. Areas surrounding the paneling are covered with an especially designed, gold-colored aluminum foil, subdivided by pleasing cast-plaster shields in a soft white. Gold is a predominate feature of the auditorium and extends into movable side wings at the proscenium which permits flexibility in the opening, and into the stage curtain with a high sateen finish. Though decorative in simple line and form, the auditorium ceiling was especially designed to utilize every possible soundreflective surface. Lighting in the ceiling Cuts labor 50% Briteway removes dirt, kills bacteria . . . One cup to pail of water produces abundant suds . . . Apply to counter tops, fixtures, walls, floors and throughout washrooms . . . Refreshing aroma. Write for descriptive folder to The C. B. Dolge Company, Westport, Connecticut WESTPORT, CONNECTICUT mmwAy consists of specially designed down lights that have an exceptional twinkling effect, along with side wall units covering the wall paneling. Large ci*ystal and polished brass chandeliers in the upper portion of the balcony were used as a softening influence, and to provide a sparkle in this area, so often lacking. Other materials used in the auditorium include bronze railings, marble dados, and planting areas on each side of the rear auditorium that create a bright splash of green, complementing the basic gold and Vermillion Bigelow carpet and walnut color scheme. Approximately 17,000 square feet of circulating promenades and lobbies create a unique ratio compared to the orchestra floor area of 8,100 square feet, which possibly surpasses the largest of continental music haUs, and is certainly greater than any dramatic theatre on this continent. WARM, FORMAL ATMOSPHERE In creating the decor of these areas, extreme care and many hours of design study were devoted to present a warm, formal and restful atmosphere. Imported marbles. East Indian rosewood, carpeted floors, terrazzo floors with marble and bronze inserts, bronze, fabrics, draperies, plantings, combination of ci-ystal, bronze and polished cadmium lighting fixtures, and sculpture were all blended to present exciting, yet formal interiors. The lower lounge is basically simple but exceptionally rich using custom-sculptured ceramic tile with applied panels of walnut wood accentuated with bronze. Customdesign seating and plantings, and crystal and polished brass lighting fixtures, with carpet of greens and blues carry through the same basic design as in the general theatre areas, and are lighthearted in feeling but retain the dignified and still dramatic overall decor. Directly adjacent to the Fisher Theatre is parking space for 1,000 cars which is exceptionally well-illuminated, controlled and landscaped. Send for FREE LITERATURE SEATING COMPANY M80 BUCHANAN GRAND RAPIDS, MICH. 8 The MODERN THEATRE SECTION