Boxoffice (Apr-Jun 1962)

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MOVIES RETURN TO SHOWCASE Bun Value in 62... GRIGGS pusH-mjn SEATING ® the Ultimate in styling and convenience and the greatest VALUE in .. . • COMFORT • BEAUTY • MINIMUM MAINTENANCE • HAPPIER PATRONS Write for Griggs "VALUE ViSUALiZER" and compiete information. Chair occupants are not inconvenienced when others enter or leave row. Passing space is created by pushing back in seat. Chairs return to normal position automatically. Buy Value in ’62 Griggs GRIGGS EQUIPMENT, INC. Belton, Texas • Selma, N. C. Continued from preceding page when not in use for showing motion pictures. The director chairs have walnut frames and are upholstered in three different colors — orange, rust and tan. The auditorium is fully carpeted and the side walls are of walnut paneling with beautiful antique paintings spaced about ten feet apart. The gallery lights on the paintings are on a dimmer and also serve as house lights. In addition, a band of fluorescent light floods the gold traveler in front of the screen. The booth is unique in that only one projector with oversize magazines is used, and the entire picture is run in two parts with a five-minute intermission. Simplex booth equipment is used, with Altec sound. Oversize luxury restrooms and lounges accommodate the Studio patrons, and a small, neat, portable concessions coimter is located in the rear of the auditorium, and rolled out during the intermission. Design and decoration of the two theatres was by Hollis Jack, layout and construction under the direction of Gene Gramm, supervisor of Durwood Theatres. Willis Pettegrew is manager of both the Saxon and the Studio. A Multi-Screen AEC Film Engineered by Reevesound Automaticket standard wherever tickets are issued An unusual three-film, three-screen color motion picture on the peaceful uses of atomic energy has been shown with wide acclaim in four Latin American Capitols and was shown recently during the annual convention of the Educational Film Library Ass’n in New York City. The projection and sound system of the film, which was produced by Francis Thompson of New York under the auspices of the United States Atomic Energy Commission, was designed and engineered by Reevesound Co., Inc., specialists in multiple-image motion picture techniques. The special projection system has an interlock drive, double-film magnetic sound reproducer and theatre playback facilities. EQUIPMENT USED IN SYSTEM Projectors used in the traveling exhibit are Victor arc Model 1600 16mm machines specifically modified with remote controlled changeover dowsers and Reevesound sync selsyn interlock drive system. All machines are silent, running synchronously with a Reevesound studio reproducer that plays back a single 16mm magnetic sound track in the language of the host country. The theatre sound system consists of one Altec 128 A 30 -watt power amplifier and two Model A-7 Voice-of-theTheatre speakers. The technical apparatus is unique in several ways. The motor drive and interlock control components and the sound reproducer are all units of professional sound recording studio quality, designed for synchronous operation and long operating life. These characteristics are essential to professional presentation of the AEC message. 12 The MODERN THEATRE SECHON